Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. What is Social Media Outreach? A good example of this is our community outreach manager Sarah Nagel.

Outreach 96

Outreach Social Media Media CAN-SPAM 96

DemandBase

JULY 16, 2020

Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation.

Social Media 117

Social Media Trends Media B2B 117

Mailmunch

MAY 4, 2021

Although I totally agree with the idea of producing link-worthy content (linkable assets) and sharing them with people, I believe that today’s blogging sphere is more competitive to be handled only by link-worthy content. However, I don’t believe outreach techniques or templates could guarantee success here.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. What is LinkedIn Lead Gen Forms? Sounds good, right?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. It allows you to build relationships, establish thought leadership, gain insights, generate leads , improve branding, and build communities. What is LinkedIn Lead Gen Forms? Sounds good, right?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Biznology

APRIL 5, 2016

Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. When you do outreach you never hear back from 1 so, if you’re tone deaf, you’ll just assume that everyone you reach out to with your insufficient outreach comes back with their rate sheet in one hand and their right hand out for the cash.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

accelerate agency

JUNE 3, 2020

There’s a good chance if you are reading this that you have a LinkedIn account. Many people join LinkedIn because they like the idea of a social network for professionals. The only time they might think about LinkedIn is if they get an email telling them that someone’s joined their network. Let’s get started.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

Webbiquity

NOVEMBER 16, 2021

Braden: Yeah, it was awesome just getting to network with the Minnesota startup community in person and getting a chance to do hybrid events, and see people I’ve met over the last year finally in person, masks still and all, but just still getting to see people in the flesh. You can find me on LinkedIn or Twitter. The Lessons.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Hubspot

APRIL 15, 2024

But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible. They utilize sales triggers for timely outreach. For example, they've adopted new technology or announced expansion plans.

Allocation 80

Allocation Work Management Trigger Marketing Marketing Management 80

KoMarketing Associates

MARCH 13, 2018

Research opportunities to get your blog posts submitted or syndicated on third-party sites. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. The most common examples are social media platforms and blog comments. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Launch Marketing

JULY 19, 2023

A brand strategy is how you communicate who your company is, what it solves and what it stands for. It should drive all your work as a marketer, guiding every email campaign, blog, social post and similar touchpoint. Or are they engaging on LinkedIn because they are a key decision-maker at their company?

Brand Identity 111

Brand Identity Branding Marketing & Strategy B2B 111

Zoominfo

JULY 4, 2018

Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. People use social media to engage with an online community, not receive unsolicited sales pitches. Alternative: Engage with your community. Keep reading!

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. ” “Sales is becoming more personal every day.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

EveryoneSocial

JANUARY 4, 2021

LinkedIn Sales Navigator. For B2B social selling, LinkedIn is one of the top social networking platforms to use. And the LinkedIn Sales Navigator feature is very useful for sales teams for prospecting and gaining insights about buyers. EveryoneSocial . It’s really about relationship building – not just pitching products.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, Invest time in thorough research to identify individuals who are: Relevant to your industry and target audience: Align your outreach with individuals who resonate with your specific niche and have a strong following within your target market.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

KoMarketing Associates

DECEMBER 12, 2017

All of the statistics were interesting in their own way, but the finding that was most telling to me was with over 80 percent of practitioners proving that 1-to-1 email outreach is still the number one tool used to engage target accounts. Connect with Brianna on Twitter and LinkedIn.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

PureB2B

MARCH 6, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. You can’t just rely on your connections to maximize your reach on LinkedIn users.

Linkedin 48

Linkedin Lead Ranking Lead Scoring Leads 48

Webbiquity

MARCH 26, 2019

Amanda LaGrange: I really believe in a multi-prong approach—being very active in community partnerships and engaged with other social enterprises. We have had great success telling our story through earned media, putting on fun and unique events, as well as really working our social media campaigns and B2B sales outreach.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Martech

JUNE 26, 2023

Marketing today is driven by online reputation, social media community management, SEO, and digital media. He created storytelling moments at an internal Sales Kickoff event that many employees posted about on their personal LinkedIn profiles. Salim’s methodologies target not only public events but internal events too.

Event Marketing 107

Event Marketing Paid Search Agency Marketing Management Storytelling 107

Webbiquity

JANUARY 16, 2024

It’s like hosting a friendly competition that not only spotlights your satisfied customers but also builds a sense of community around your brand. Personalized video messages stand out in a world of generic communications, making your B2B outreach more personal, effective, and likely to leave a lasting impression.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Hubspot

OCTOBER 26, 2022

Maintain a presence in LinkedIn groups. Personalize your outreach. It often involves extensive outreach, thorough research, plenty of rejection, and potential frustration and burnout. If it has a blog, get an idea of the content it posts — and be mindful of elements like the tone it's written in.

Ideal Customer Profiles 67

Ideal Customer Profiles Cold Calling Work Management B2B 67

Oktopost

MARCH 4, 2024

The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Lake One

APRIL 18, 2023

What used to work from email, advertising, blogs, and social media doesn’t anymore. For example, HubSpot offers sales outreach tools that can replace some tools specifically designed for that. Create Community, Not Campaigns As marketers, we’re trained in campaign thinking. Create communities, not campaigns.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

PureB2B

JUNE 7, 2016

These days, customers and businesses generally see corporate blogs as a credible source of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. What Makes Content Syndication Worthwhile?

Traffic 48

Traffic Content Custom Publishing Aggregators 48

KoMarketing Associates

OCTOBER 4, 2016

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. Blogger Outreach & Communications. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Heinz Marketing

OCTOBER 4, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are joining us live on LinkedIn, joining us live on YouTube, live on Facebook, thanks very much for joining us. If you’re watching us on demand on LinkedIn, thanks very much for checking us out.

Top of Funnel 109

Top of Funnel Account Based Marketing Communities Cross-Selling 109

KoMarketing Associates

JUNE 30, 2015

In my last post , I wrote about the fact that there are two key components of successful link outreach. In this post, I want to address the second component of successful link outreach: how to increase the likelihood that publishers will actually say “yes” when you have successfully started a conversation about link acquisition.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

SocialPilot

DECEMBER 6, 2023

In this blog, let’s look at what makes for an ideal social media marketing checklist. On the other hand, if you are a B2B platform that sells software or sources talent for other businesses, platforms like LinkedIn and Twitter can be better suited to execute your marketing strategy. How can you reach them?

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

Adobe Experience Cloud Blog

JUNE 20, 2018

In fact, a report on B2B lead generation presented by the Technology Marketing Community on LinkedIn showed that only 16% of marketers believe their current efforts are extremely effective. ABM is an antidote to the conventional lead generation efforts that leave marketers increasingly frustrated.

Account Based Marketing 134

Account Based Marketing Automation Sales Qualified Leads Lead Ranking 134

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. That’s why they work. In B2B, it always starts with hand-to-hand combat.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Vidyard

JANUARY 13, 2021

Great for: Community building. They’ve implemented community chat and threads to encourage connection and have live Q&A chats during live video sessions as well. Whova is another virtual event platform that has community threads and chats. Go to speeches and panels because that’s where most of the engagement is happening.

Tips 100

Tips Conference Communities Linkedin 100

Convince & Convert

FEBRUARY 22, 2017

Social success was often rooted in exceptional community management, with eager and talented individuals using humanity, humor, and witty phrasing to engage and delight customers and fans via organic Facebook pages and Twitter feeds. Perhaps, but that’s a different blog post. And those require more and different skills.

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Oktopost

DECEMBER 5, 2022

Social media marketing is more about creating meaningful connections, sharing updates, and building a community. If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. However, don’t stop reposting blog content on social media pages.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Lake One

JUNE 6, 2023

What used to work from email, advertising, blogs, and social media doesn’t anymore. For example, HubSpot offers sales outreach tools that can replace some tools specifically designed for that. Create Community, Not Campaigns As marketers, we’re trained in campaign thinking. Create communities, not campaigns.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52