Trending Sources

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users.

5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months.

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience.

The economics behind Copyblogger’s decision to end blog comments

grow - Practical Marketing Solutions

The well-known Copyblogger site sent a shockwave through the blogosphere when it announced it would no longer entertain comments on its blog. Anybody can do anything they want on their blog if it makes good business sense. Why is it necessary to have a conversation on a blog, too?

Spam 102

How do you REALLY build a blog community? A love story.

grow - Practical Marketing Solutions

This is my 500th blog post. I’m sorry that I don’t have anything particularly profound to say to commemorate this milestone, but I thought I would address a question I hear constantly — “How did you build such an awesome blog community?&#

Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

After more than seven years of blogging I had a lot of clutter. So I started at the beginning of the {grow} timeline and began deleting blog posts. When the dust had cleared, I had trashed 274 blog posts. Since those early days I have had more than 65,000 comments on the blog.

5 Simple Strategies for Growing Your LinkedIn Influence

grow - Practical Marketing Solutions

By Stephanie Sammons, {grow} Community Member. Can positioning yourself as an influencer on LinkedIn really help you achieve your personal and professional goals? Building LinkedIn influence is the key to becoming both the trusted authority and the likable expert in your industry.

How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com.

5 Tips for Creating Shareable LinkedIn Posts

Contently

Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Media Social Featured LinkedIn

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Interact to Build Community.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?

7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Master LinkedIn Pulse: 7 Tips for Success. Remember the days of 300-word blog posts?

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

MI6 Marketing Agency

This Mi6 Round Up asks if there is a disconnect with LinkedIn management and their members and answers the question “how much should I spend on marketing and sales”. Sales and Marketing 1) The Disconnect with LinkedIn Executives and the Rest of Us. What’s LinkedIn’s vision you ask?

Five of the All-Time Biggest Blogging Questions Answered

grow - Practical Marketing Solutions

Here are the most common questions I am asked about blogging and some answers! How do I get started with blogging? Community? Write out the first 25 blog posts headlines you think you would like to compose. How often should I blog? Great blog post!

CareOne Cashes In On Community

Paul Gillin

A busy online community has been a remarkably effective engine of growth. In fact, the conversion rate of prospects who have signed in to the CareOne Community is a remarkable seven times higher than that of non-members. million member community was actually an accident.

Remember LinkedIn for social media marketing

Biznology

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Blogging?

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings.

LinkedIn Purchase Will Spark Brands into Buying Media Companies

Junta 42

Microsoft acquires LinkedIn. A few weeks back, Microsoft agreed to acquire LinkedIn for $26.2 LinkedIn CEO Jeff Weiner talked about the synergies between the two companies, from scaling MS Office to online training to redefining social selling. Building Your Audience LinkedIn

How I discovered my blogging voice by becoming somebody else

grow - Practical Marketing Solutions

By Maureen Hannan, {grow} Community Member. About 10 months ago, I launched Cupid’s Laboratory , a blog about the peculiar world of online dating. And what teenager wants to know about Mom’s online dating blog, for goodness sake?

Linkedin for B2B Marketing

MI6 Marketing Agency

Linkedin for B2B Marketing. Q1: How do you use LinkedIn - for networking, prospecting, professional development? I use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown. I’m in talks right now with a prospect I met on LinkedIn. We’ve had success generating leads and biz prospects with Linkedin. Q2: What LinkedIn applications do you find useful?

LinkedIn Group Moderation Rules: 5 Steps to Managing a Successful Community!

WindMill Networking

I always say that LinkedIn Groups are the biggest public forums for professionals on the Internet, because they are! Once companies get over the hump and invest in a LinkedIn Group, they are generally timid about aggressively moderating it. Allow only community members to post.

5 Key Characteristics Every Social Media Community Manager Should Have

Hubspot

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? First, what are the benefits of having a community manager? What does the community manager not do?

How to Use Community Forums to Fuel Your Audience Engagement Strategy

Modern B2B Marketing

You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. LinkedIn: The World’s Largest Professional Network.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Business Blogging: Five Reasons You Have No Readers by Spin Sucks.

What is a Community Manager and Does Your B2B Company Need One?

Marketri

In the marketing field, the term “community manager” has become increasingly popular. A community manager is the online face (and voice!) Twitter is particularly good for this, but community managers may also leverage Facebook and LinkedIn to stay in touch.

5 Ways to Use LinkedIn for B2B Marketing

Vertical Response

While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. According to a study by WebMarketing123 , LinkedIn is the most effective platform for lead generation and sales for B2B marketers. Joined LinkedIn groups.

What is the purpose of a blog post today?

grow - Practical Marketing Solutions

If this sounds familiar to you, it should … I posted the same thing on this blog the same day. Under the Facebook post, my friend Michael Stelzner for Social Media Examiner commented, “Is this a blog post?” What is a blog post any more? Posts for LinkedIn.

Google+ Now Lets Users Create and Join 'Communities'

Hubspot

Earlier this week, Google+ rolled out its latest new feature thingy -- Google+ Communities. I'll explain what they are and how to set them up in detail in this blog post, but the long and the short of it is they're little online communities on Google+. Well, it's about time.

Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.”

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. Give back to your community.

Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community

Infer

Just this year, Infer also added Bitly, Cloudlock, Nutanix, Okta, Pandora, TIBCO and other new customers to its community of predictive innovators. Learn more about Infer’s momentum on the Infer blog. Find Infer on LinkedIn.

What makes a blog tick? An insider’s guide to audience connection

grow - Practical Marketing Solutions

It occurred to me that the variety of posts I ran two weeks ago represents a great cross-section of the overall content — and results — I get here on my blog. When I create something thought-provoking, I am definitely rewarded by my community.

5 Ways to Get the Most From Google+ Communities

Biznology

But this post is about using Google+ communities, which are fast becoming the a hotter version of Facebook groups. It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. It’s easy to share and post directly in the community from your own profile.

Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

A brave person from our {grow} community has volunteered to let me tear apart his blog … in the most gracious way possible, of course! This is the top of Mr. Dodd’s blog with numbers that correspond to my comments. I would recommend a re-fresh of the blog design.