by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. What is Community Management? Some people assume community managers post updates to Facebook all day.

Online community is like world peace – everyone thinks it is a good idea but it means something different to each person. Companies frequently encounter a core problem when planning an online community; the key stakeholders each hold different views of what the community will be like and what it will accomplish once it is launched. So, when business sits around the table to talk about an online community for their company, product or service line, each person hold a different model; that is largely shaped by their relationship with one. types of online communities