Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Litmus

MARCH 13, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? For me, it’s the warmth.

Communities 66

Communities VALS Copywriting eCommerce 66

Webbiquity

NOVEMBER 15, 2022

Being data-driven also means finding specific patterns and meaning in your data so you can predict what the future holds for your business, build more robust campaigns, and budget accordingly. Focus on community engagement. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity.

Social Media 308

Social Media Work Management Marketing Management Media 308

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Liveintent

MARCH 24, 2022

Two of our employee communities at LiveIntent started 2022 off strong by celebrating Black History Month and Women’s History Month with many exciting initiatives and programming. ” The Female Leader Panel was the perfect reflection of the strong community of supportive women at LiveIntent. BlackIntent. Women with Intent.

Intent 62

Intent Communities Thought Leadership Paid Search Agency 62

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community?

VALS 55

VALS Communities Copywriting eCommerce 55

Champion Communications

JULY 24, 2023

From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Scoop.it

SEPTEMBER 28, 2022

To give you some inspiration, here’s a list of successful marketing campaigns that take content curation to the next level. 5 successful marketing campaigns based on content curation. Check out these real-life examples of individuals and businesses using content curation as direct and indirect marketing campaigns.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

seo.co

FEBRUARY 15, 2022

How would you like to gain at least 100 readers for your blog every day? There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. However, it’s not enough just to set up a blog to attract readership. How about 200?

Paid Content 117

Paid Content Traffic RSS Blogger 117

SmartBug Media

AUGUST 3, 2020

Instead of marketing just one organization, you have to think about not just corporate, but all of the individual communities in your portfolio as well. Because of this reality, you simply can’t focus all of your efforts at the corporate level and with every community in your portfolio at the same time with the same amount of vigor.

Inbound Marketing 89

Inbound Marketing Communities Planning Brand Identity 89

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. Read on to learn how to craft a trust-centered senior care PR campaign. Read on to learn how to craft a trust-centered senior care PR campaign. Why Trust Matters in the Senior Care Community.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

SmartBug Media

AUGUST 21, 2020

For senior living communities, that makes it extra important to communicate the measures you’re taking to keep residents, employees, and visitors safe. Press releases, website updates, and email campaigns have certainly been on many marketers’ minds in response to COVID-19, but what about Facebook Live for senior living communities?

Communities 90

Communities Facebook Press Interactive Marketing 90

Onalytica B2B

NOVEMBER 18, 2015

Mums are fast becoming a powerful economic force in the economy, and a very influential community. Many of these mums are running small businesses on eBay but a lot also run blogging sites giving tips on being a mum and everything that comes with parenthood. MAPPING THE MUM COMMUNITY. Redtedart’s Blog. ToniHargis.

Communities 100

Communities Lead Scoring Lead Ranking PageRank 100

Webbiquity

JUNE 21, 2022

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Moreover, brands today can use their websites to build a community around their product or service.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaigns 120

Campaigns Advertising Agencies Opt-out Terms and Conditions 120

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Or will this be another one-off ad campaign?

Communities 135

Communities Skype Social Media Social Networks 135

KoMarketing Associates

AUGUST 6, 2019

B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives. For online marketers, buyer personas can provide direction in the channel-specific campaign development. Third-Party Campaign Creation.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

Social Media 313

Social Media Social Marketing Planning Tips 313

SmartBug Media

JULY 3, 2019

This is especially true when it comes to marketing senior living communities. Inbound marketing can have powerful results for senior living communities. Typically, the decision to move to a senior living community is a big step and is a decision that takes a long time to make. Where Are Your Communities Located?

Lead Nurturing 72

Lead Nurturing Communities Sales Qualified Leads Optimization 72

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Brand ambassadors.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Choose a language that reflects the local culture to communicate. Plug into your community both online and off. Include local communities in your content. Get Involved in Your Community. Start with Search.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

ClearVoice

AUGUST 8, 2022

It could be reviews, photos, videos, comments, social media posts, forum conversations, or even blog posts. For example, someone blogging about their experience at your hotel is user-generated content. Check out these 7 brilliant UGC examples to inspire your own UGC campaign. Ready to engage your community?

User-Generated Content 59

User-Generated Content Campaigns Generation Brand Identity 59

Webbiquity

JANUARY 12, 2022

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. During its first community outreach, RefiJet established the Culture Club organization.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Webbiquity

MAY 25, 2021

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Google 163

Google Campaigns Case Study Case Studies 163

Convince & Convert

JANUARY 29, 2015

Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign. While this is an intelligent approach, the delivery and use of data really differentiates this campaign.

Campaigns 141

Campaigns Case Study Case Studies Stats 141

Content Marketing Institute

JANUARY 2, 2018

We wanted to know: How does the expert’s expert build and manage communities? I asked Christin for tips on how to think like a community builder. We use Sigstr to spread campaigns through employee emails. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team.

Social Media 111

Social Media Communities Work Management Media 111

ConvertKit

DECEMBER 21, 2020

This month at ConvertKit we launched our first major brand campaign. From product features, to educational materials, to storytelling, blog and social media content, and our creator-facing teams we want to be known for serving creators. And that’s why our first brand campaign puts creators in the spotlight. Creators do.

Campaigns 78

Campaigns Brand Identity Branding Paid Search Agency 78

EveryoneSocial

SEPTEMBER 21, 2020

Although you may have a specific use case for your strategy and platform, there are many employee advocacy campaign ideas you might want to implement to make the most of your efforts. Employee Advocacy Campaigns For Maximizing Engagement. There are plenty of social and internal campaigns you can run in an employee advocacy platform.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

The Point

AUGUST 16, 2016

During the Olympics, many global brands run extensive campaigns, sometimes putting a large percentage of their yearly marketing budget towards these efforts. Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Valasys

DECEMBER 12, 2023

We also look at how it can help your campaigns and what steps you can take to integrate it into them. To help even more, we give some illustrative examples of characters in marketing campaigns. How Can Creating Characters Help Your Marketing Campaigns? Let’s dive in. What Is Characterization?

Campaigns 40

Campaigns Paid Search Agency Marketing & Strategy Demographics 40

ClearVoice

JANUARY 28, 2021

After all, while some people tend to check their emails, others are glued to social media, but many search Google for answers and end up reading lengthy blog posts for more information. There is no ‘right’ way to learn about a company or a person, which is why cross-channel campaigns are essential for success.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. How do they like to be communicated with? What communities are they in?

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Using tools that elevate posts your community is already sharing.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Convince & Convert

JULY 26, 2012

Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. Find and communicate your focus. This may be a little sappy, but it’s true.

Communities 125

Communities Social Media Facebook Twitter 125

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101