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Brand Marketing Strategy: Community and Advocacy

Stevens & Tate

A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. The best way to advertise is through word of mouth and advocates in the community will do that. Community and Social Media. Make sure to monitor your community space.

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Your Blog Is Not a Publication (But It’s Not Just a Library Either)

Animalz blog

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. The Animalz blog is a good example.

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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

In Kevin Allocca’s TED talk, he sheds light on how you can make that dream come true: be a trendsetter, have a community, and be unpredictable. Creating a buzz-worthy headline is great, but only when our content is sharing accurate, trustworthy information and providing value to its audience.

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3 Ways To Use Social Media to Grow Your Blog

Navigate the Channel

Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. This article explores three effective ways to use social media to grow your blog. Social media can drive considerable traffic to your blog. This builds a sense of community and encourages further engagement.

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Creating Buzz for Your Next Product Launch

Crimson Marketing

When launching a new product it’s all about creating the buzz. Does your company have a blog, podcast or YouTube series? How can I create “buzz”? Grow your community in anyway you can, even if it is product specific. You want people as excited about your new venture as you are and on board for the release.

Buzz 100
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5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we''ve been developing our community management team and processes to real effect over the past 16 months. 2) Listens to the Buzz.

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5 Things Every Good Community Manager Does

Tomorrow People

Social media professional Sookie Shuen makes the case for community managers everywhere. So why do so few companies employ a social media community manager? At Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months. 2) Listens to the Buzz.