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HubSpot’s September 2023 releases: The manager’s guide

Martech

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. See the key features in this video.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script | B2B

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 2) Blogging benchmarks.

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42 Digital Products You Can Sell Online (+30 Examples)

Optinmonster

It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. This allows you to offer a variety of products to your customers. You can even collect your most popular blog posts that you’ve already written into an eBook.

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The amazing turning point when martech systems complexity and martech UX complexity diverge

chiefmartech

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. And that’s just the customer-facing side of martech. Welcome to 2024!

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You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Repurpose and Bundle Existing Content.

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How to Use Dynamic Email Content to Increase Engagement

Litmus

Customers are 80% are more likely to make a purchase from brands that provide personalized experiences. You need to ensure that you collect the right customer information like you’re mining for gold! If you have a customer’s shoe size, or color preferences, for example, you’ll be able to serve better personalized content.

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4 New Year’s Resolutions for Media Publishers

Liveintent

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

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