Hubspot

FEBRUARY 6, 2019

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was -- and still is -- to track how business blogging evolves. For the past three years, Orbit's been focused on correlating blogging tactics with results.

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Blogger Correlation Business Comparison 68

Hubspot

NOVEMBER 11, 2020

survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. That's right -- bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? According to a recent U.K.

Design 101

Design Examples Best Practices Microsite 101

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Understanding millennial behavior is the key to learning how to cater to millennials blog readers. Source: HubSpot ). Every audience is different. Source: Pew Research ).

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. Source: HubSpot ).

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Top of Funnel Business Blogging High Quality Lead Business 60

Hubspot

MAY 28, 2014

Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. First, let''s get on the same page about what a blog is. Okay, so who reads blogs? here''s why it works.

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Business Blogging Business Inbound Marketing Class 28

Hubspot

AUGUST 13, 2013

We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". For instance, business blogging. What''s the difference between regular blogging and business blogging? What Is Business Blogging? I still don''t know what blogging is! What is it?

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

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Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

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Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? Top 16 SaaS Bloggers to Follow. His posts on the blog are outstanding. David Skok.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

JUNE 20, 2013

As a blogger, I try to follow the motto that “you are what you eat.” (No, One of the blogs I really admire is the KISSmetrics blog -- it consistently features very well written and researched posts that make me think. And I had a realization … I have never written a blog post in the style of the inverted pyramid.

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So many new bloggers adopt the simple "if you build it, they will come" mentality. So many new bloggers adopt the simple "if you build it, they will come" mentality.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. from Velocity Partners.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

DECEMBER 10, 2010

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Biznology

MARCH 20, 2014

Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. If you really need to get your blogging time down to less than an hour, we can help.

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Copywriting Facebook Twitter Blogger 80

Biznology

OCTOBER 14, 2011

What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. Did you notice how my blogging “career” came about? It wasn’t by putting out thousands of blind sales letter like requests to be a guest blogger.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

OCTOBER 12, 2010

We like instant gratification, and when it comes to blogging, these emotions are no different. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Include Your Blog in Traditional Communications - Is your blog URL on your business card?

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

FEBRUARY 23, 2011

Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. This list dynamically ranks marketing blogs according to several key metrics, including traffic, engagement, and blog grade. Blog Grade is the score generated by HubSpot's free Blog Grader tool.

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Hubspot

APRIL 13, 2011

Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

SEPTEMBER 30, 2010

It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. Free Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

MARCH 19, 2015

After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. Would we have a blog? I imagined teaching a Columbia J-school class on business blogs. Destination: 2018. Constructing a Vivid Vision. Suddenly, the exercise felt less new agey.

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Hubspot Cable Blogger Content 28

Hubspot

JULY 23, 2010

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Focus on the "who" of your blog.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. This is a common feeling. (I

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. And don’t forget about guest bloggers, either!

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

NOVEMBER 15, 2010

In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically. Free Webinar: Small Business Blogging Secrets Revealed.

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. How-to posts are favorited by bloggers and readers alike. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Webbiquity

MARCH 20, 2018

The launch date of the “first blog” depends on how you define it, but 1998 marked the first known instance of a blog on a traditional news site. The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004.

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Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

JANUARY 18, 2014

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot inbound marketing blog.

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Tagging Tips Blogger Hubspot 28

Hubspot

JUNE 12, 2012

As a business blogger , most of the tools you need to do your job live right up there in your noggin. you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. Here are 10 free tools that will make you a better business blogger , and how to use them.

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

MARCH 10, 2014

And I''ll bet anyone who starts blogging for the first time can relate. Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. What I Wish I Knew Before I Started Blogging. And that''s okay!

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Paid Search Agency Blogger Hubspot Lead Scoring 28

Hubspot

DECEMBER 18, 2013

Well, if you''ve been meaning to get your blogging muscles in shape, we''re here to help you do it. Today, we''re excited to announce the 30-Day Blog Challenge, which will run from January 2, 2014 - January 31, 2014. Think you have what it takes to get your blogging muscles in shape and show ''em off to the world? Interesting!

Paid Search Agency 28

Paid Search Agency Companies Blogger Stats 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

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Web 2.0 Buying Cycle B2B Blogger 60