Marketing Insider Group

OCTOBER 17, 2023

If your competitors are mastering the SEO game and outperforming you at every turn, your chances of shining bright in the search results start to fade. But instead of viewing competitors as a thorn in your side, why not see them as a goldmine of insights? Because knowing where you stand sets the foundation for any analysis.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Marketing Insider Group

OCTOBER 20, 2020

Picture this. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. However, where do you start? Why is Webinar Marketing Important for B2B Businesses?

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Act-On

APRIL 26, 2024

And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. It’s a real account that helps other potential customers see how they might benefit in a similar way. What Is a Case Study?

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Marketing Insider Group

MARCH 29, 2023

If you’re a TV watcher, you know great stories — ones that hook us from the start and keep us watching until one, two, or (oops) five episodes have gone by without even noticing. Did you know that brand storytelling can have the same effect? Instead, what we see and feel is the meaning and mission behind what brands do.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. It’s efficient and keeps you in the loop.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. And, many of them want to be blog contributors.

Planning 111

Planning Stats Creativity Paid Search Agency 111

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

InsightSquared

OCTOBER 15, 2018

You know exactly what steps to take, including recommended classes and exam prep courses, in order to put yourself on a path to success. You name it, I’ve probably seen it. See the Big Picture. What’s the big picture? Take the LSAT. Earn your JD. Pass the bar.

Work Management 275

Work Management Marketing Management Thought Leadership Barriers 275

NuSpark Consulting

JULY 7, 2017

To grow your business today, you must build your online influence by creating insightful content that helps your target audience. But let’s suppose you’re already churning out blogs, e-books, videos and more. Why are you not getting the results you had anticipated? Finding Blogs That Will Boost Your Influence.

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

NuSpark Consulting

OCTOBER 9, 2017

The dreaded blank screen stares back at you. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. You try to avoid it. But who are you kidding? Yes, I agree.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

Marketing Insider Group

JANUARY 11, 2023

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. To overcome multi-channel marketing challenges, you have to know how you’re going to address these challenges when they appear in front of you.

Multi-Channel 223

Multi-Channel Advertising Channels Work Management Marketing Management 223

Webbiquity

AUGUST 9, 2022

There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list. The more prospects you can successfully pitch to and convert to clients, the higher the return on your marketing and sales spend.

B2B Marketing 264

B2B Marketing Tips B2B B2B Sales 264

Conversica

MAY 7, 2021

Generating revenue is a big job. To help shoulder this load, a lot of organizations hire a Chief Revenue Officer (CRO) to oversee all revenue-generating functions across Marketing, Sales, and Customer Success. This is where AI can make a big difference. This isn’t an easy task, of course. This isn’t an easy task, of course.

Marketing AI 92

Marketing AI Generation Sales Qualified Leads Outreach 92

seo.co

APRIL 6, 2021

Social timing is one of the most important aspects of digital marketing. Now before you start thinking that social timing means knowing when it’s time to show off your fresh dance moves at a party. As marketers, it is important to understand this shift towards content and adapt to it. Content is King.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Webbiquity

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Here’s a closer look at what a social media hub is exactly, how to build one, and why you may want to create and use one. Here’s a closer look at what a social media hub is exactly, how to build one, and why you may want to create and use one.

Social Media 255

Social Media Media Aggregators Trust Marketing 255

Thinkers360

APRIL 20, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024.

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. What is Marketing Over Coffee? This marketing podcast is hosted by John J.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Vision Edge Marketing

FEBRUARY 21, 2023

If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. Something you may not know is that his father ran a movie theater. In one of our first MDP meetings he asked this rhetorical question, “how do you get people to come to your movie theater?”

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Adobe Experience Cloud Blog

AUGUST 28, 2017

The dreaded blank screen stares back at you. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post that your audience devours. You try to avoid it. But who are you kidding?

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

Marketing Insider Group

MARCH 2, 2020

It’s not an easy move from the voice of the customer to the heart of the customer, but the hard work will be worthwhile when you reap greater returns on your marketing efforts. Marketing experts have long been discussing the voice of the customer, but that’s no longer enough to ensure engagement.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. If you’re in charge of your company’s content, you’re undoubtedly in charge of keeping it consistent no matter who’s writing it: you, a colleague, or even outside freelance help. How do you stay consistent? A blog style guide, of course. Why Do You Need One?

Personalization 75

Personalization Guidelines Template Rules 75

Content Marketing Institute

MAY 7, 2018

Picture it. Anyway, I won’t bore you with the details. Anyway, I won’t bore you with the details. Why do most blogs look like boring, identical, everyday eggs? Now I know you’ve heard this time and time before, but marketers rarely explain how to make your brand content unique. Crazy, right? Yes, it can!

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Thinkers360

MARCH 1, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Join us today ! 16 Prof.

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? The truth is that when done properly, marketing works, and we have proof. What Are the Benefits of Marketing?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

Contently

DECEMBER 11, 2019

Census Bureau shows America is becoming a more diverse nation, especially among people between 18-39 years old, why do images like this still exist for companies to pluck and put on their sites: We can all see the elephant in the room—the South Asian man showing his colleagues something on his laptop. Some stock photos are bad.

Content 217

Content Communities High Quality Lead Act-On 217

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 43 Ivan Fortuna You are launched Contact Ivan Fortuna Score: 33.71 Join us today ! 46 Gabor A.

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Download the guide What is an email workflow in marketing?

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Outbound Engine

APRIL 9, 2020

This also means that we may be seeing more first-time refinancers than usual. You can expect fewer referrals from real estate agents until our nationwide social isolation is over, and perhaps even longer if the housing market fails to bounce back right away. There’s no shortage of breaking news right now. Refinance volume is up.

Template 52

Template Ad brokers Marketing Automation Services Marketing Management 52

BOP Design

AUGUST 11, 2021

You know that change is the only reliable thing we can expect out of life. In this blog post, we share tips to help you professionally overcome adversity and manage change in your current situation. As we learned from 2020, successful businesses are nimble and able to pivot quickly when the market demands it.

Tips 126

Tips Work Management Marketing Management Cold Calling 126

Contently

JUNE 14, 2022

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. It’s possible that SEO may even be the primary driver of visitors to your blog or site. After a while it hits Page One in the SERP.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? -The

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52