Martech

MAY 18, 2023

Whether you’re hosting a webinar, podcast, metaverse event or a web-based meeting, events provide a unique opportunity to engage with potential leads. Webinars and podcasts, for example, are great for delivering thought leadership and establishing your brand as an authority in your space.

Webinar Metrics 101

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 101

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

Unbounce

NOVEMBER 21, 2021

While general email blasts have an average 3% click-through rate (CTR), lead nurturing emails have an average 8% CTR. It’s harder to make a general email blast feel as personalized since it goes out to everyone on your list. New formats: Could you offer information in a brand-new format, such as a podcast, video, or webinar?

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

LeanData

OCTOBER 6, 2022

In a recent Revenue Generator Podcast , Doug Bell described the fatal imbalance that occurs when a RevTech buyer comes to a demo armed with significantly better information than the SDR or AE selling to them. . So ditch the megaphone-style, blasting email campaigns and ill-timed sales calls.

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Salesforce Marketing Cloud

JANUARY 3, 2024

Good: Pre-recorded personal video Every day, my team and I receive multiple pitches for the podcast I host. In it, he shared why he loved my podcast and pitched his boss as a guest. Get articles selected just for you, in your inbox Sign up now Bad: Automated, group-blasted LinkedIn message “Hi. It was customized.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Onalytica B2B

APRIL 11, 2017

As Neil Schaffer discussed in the Onalytica Podcast , influencer marketing is most effective when a genuine relationship has developed between the brand and influencer. However, whilst this is true, a budget blast on the right influencer campaign does have potential to make a huge impact on product sales and brand awareness for a startup.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

ClickZ

SEPTEMBER 23, 2022

Lastly, contemplate a blast from the past – like letting the marketing, creative, and communications professionals help formulate a strategy and approach that might resonate with prospects. That is because the technologists have trained users to believe that the solution IS the technology and frequency, rather than the content.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

ClickZ

FEBRUARY 7, 2022

Each market has its own language, culture, and expectations, so personalizing your messaging for each individual area can help create a deeper connection (and better conversions) than blasting the same exact messaging and imagery to Cali surfers, Texas ranchers, Midwestern moms, and NYC fashionistas. .

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

ClearVoice

APRIL 13, 2024

These can be podcasts or as simple as sending your users a questionnaire so they can answer them. You can use polls, surveys, email blasts, etc. Surveys often contain several questions about a particular product, company, event, etc. Interviews. Step 1: Collecting user feedback There are several ways to collect user feedback.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

SmartBug Media

JANUARY 5, 2022

In the second episode of the The Intelligent Inbound ® Podcast , Jen Spencer, President of SmartBug Media®, speaks with Mike Tatum, a Demand Generation Manager at Momentive (formerly known as SurveyMonkey). Stay Up to Date with The Intelligent Inbound® Podcast. How can you make sure your content is useful to your audience?

Email Marketing 52

Email Marketing Work Management Marketing Management Top of Funnel 52

ClickZ

JULY 29, 2020

What if the ad is audible but the volume is turned down while you stream a podcast from your mobile phone via headphones full blast? What if the video ad completes, but you put your device down to go to the bathroom two seconds in? Surveys and focus groups: Crude, less actionable.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Content4Demand

MARCH 28, 2019

If the panels on podcasting and blogging proved anything, it’s that these formats can’t be last-minute additions to your content plans. Bonus Tip #2: Podcasting can provide a wealth of valuable insights that can be reused and reimagined for different formats, such as e-books, checklists and social posts. . Did you visit us?

Marketing Analytics Tools 81

Marketing Analytics Tools B2B Thought Leadership Multi-Channel Blast Campaigns 81

B2B Digital Marketer

MARCH 31, 2022

Podcast Timestamps/Outline. 09:46 – If most B2B service-based businesses don’t believe in digital marketing, then why am I being blasted with a lot of emails and cold outreach? Podcast Timestamps/Outline. 01:07 – Introduction. 01:45 – About Michael Buzinski. 01:07 – Introduction.

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

ClearVoice

AUGUST 14, 2023

It might also mean producing a finance podcast on niche issues relevant to customers. AERO’s third and fourth email blasts contained links to promotion details. Creating content that provides the financial advice customers need helps build this brand. And subsequently attracts more clients. Track clicks from recipients.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Allocadia

APRIL 8, 2019

I recently welcomed Bryan Semple , CMO of SmartBear , to our Marketers Count podcast. Listen to the full podcast for more of my discussion with Bryan. I spent more and more time on operational issues versus what does the creation look like for an email blast?” Are you running your marketing organization like a submariner?

CMO 52

CMO Blast Campaigns Trade Show Organic Leads 52

Content Marketing Institute

NOVEMBER 25, 2017

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “A show about nothing” (01:00): Robert muses on this week’s theme: Are you doing nothing? (08:31): Show details. (00:01): 08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05).

Paid Search Agency 84

Paid Search Agency Buy Advertising Agencies Content Marketing 84

Content Marketing Institute

NOVEMBER 4, 2017

I make a big announcement about my future – and the future of the podcast – while the future of advertising itself is still up in the air. Download this week’s PNR: This Old Marketing podcast. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. Show details. (00:01):

Paid Search Agency 87

Paid Search Agency Research Advertising Agencies Content Marketing 87

Porch Group Media

FEBRUARY 10, 2020

[podcast] Combining Data and Technology to Deliver Marketing Outcomes. Anders Ekman, President of V12, sits down with Sima Vasa of Infinity Squared in this podcast series on data quality. This has replaced the “batch and blast”, which identified a target audience and communicated with them en masse through direct channels.

Marketing Management 52

Marketing Management Blast Campaigns Mobile Advertising Paid Search Agency 52

Content Marketing Institute

OCTOBER 28, 2017

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “Gotta Be Pepsi Now!” 28:14): Ad Age Ad Lib Podcast: Neil Vogel’s adventures as an accidental publisher. 50:50): Joe’s rave: James Altucher ‘s podcast is a regular listen for me. Show details. (00:01):

Paid Search Agency 78

Paid Search Agency Ads Content Marketing Content 78

Scoop.it

JANUARY 28, 2021

You must tailor the email communications based on these criteria rather than batch and blast email messages. Take a look at how Wistia piques the subscriber’s curiosity by announcing their podcasting feature. Also, see how they have included a clearly visible CTA that draws the subscriber’s attention: “Meet podcasting”.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

LeadSloth

OCTOBER 20, 2009

This is blasted out to a mass audience. PR Agencies blast it out to journalists, try to get some journalists on the phone, and hope they write an article about it. You choose the mix of channels that they prefer (ebooks, webinars, video, blogs, podcasts, and so on) and create compelling content. The NEW Situation.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

ClickDimensions

APRIL 24, 2019

Whether it was seen by hundreds of readers of a local trade publication or thousands (or even hundreds of thousands) of listeners of a popular podcast, your exposure can still be amplified. Your company just secured some great press coverage – congrats! Just don’t be too self-serving in the process. Why does it matter to them?

Press 55

Press Media Blast Campaigns Paid Search Agency 55

Content Marketing Institute

OCTOBER 21, 2017

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “Bubblicious has the ultimate flavor.” Our rants and raves include a new marketing model and transparency; then we close with an example of the week from Alcoa. Show details. (00:01): This Old Marketing example of the week. (1:09:25):

Lead Ranking 72

Lead Ranking Content Marketing Content Blast Campaigns 72

Optinmonster

APRIL 20, 2020

If you design a class that doesn’t offer the value you’re promising, it’ll likely get blasted with negative reviews via social media, public forums, and review sites. Start a Podcast to Hype Your Online Course. Everyone and their mother has a podcast right now. Guest Post on Blogs/Podcasts. And for good reason.

Course 94

Course Work Management Marketing Management Class 94

Buffer

DECEMBER 17, 2018

Host note: What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. Hailley : First up, fellow-podcaster Pat Flynn says to treat social media marketing like you’re going to a party , which I think is a great way of thinking about it. About The Science of Social Media podcast.

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

LeanData

SEPTEMBER 14, 2022

So what’s got your employees blasting Johnny Paycheck as they peel out of your parking lot? On a recent Revenue Generator Podcast episode, commercetools’ CMO Jen Jones said, “I’ve often brought in people who have no experience but talent, and just invested in teaching them to be great in that role.”. Top Reasons SDRs Quit.

Churn Rate 52

Churn Rate Ideal Customer Profiles Cross-Selling Paid Search Agency 52

Content Marketing Institute

OCTOBER 7, 2017

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “You can’t say ‘beer’ better than Busch.” Our rants and raves include Time’s new membership model and Nielsen ratings; then we wrap up with an example of the week on the Chagrin Falls Film Festival.

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

Litmus

MAY 3, 2019

Subscribe to Delivering on iTunes and Spotify , or in the podcast app of your choice. Welcome to Delivering , a podcast about email marketing and it’s place in the world. That will largely be the focus of this very podcast. Be sure to follow along on iTunes or in your podcast app of choice. Episode Transcript.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

Content Marketing Institute

NOVEMBER 11, 2017

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “Buster Brown Shoes” (00:30): Robert muses on this week’s theme: How big are the shoes you have to fill? (05:25): Show details. (00:01):

Paid Search Agency 86

Paid Search Agency Content Marketing Planning Advertising Agencies 86

Outgrow

FEBRUARY 25, 2021

Podcasting. Podcasting is an effective growth hacking strategy for this stage as it creates awareness around your company and adds credibility. Reach out to renowned personalities in your niche for your podcast while also making guest appearances on others. Do social media blasts and create hype around these episodes.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Rev

OCTOBER 14, 2018

Working with a CEO mindset came up recently when I interviewed an old friend for a podcast, which you can listen to here and here. He shares his knowledge on in this blog post, our podcast, the stage and through articles at Marketing Land and Click Z. B2B is a blast – I love it. I’ve known Ryan Phelan a long time. B2B is fun.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Marketing Insider Group

APRIL 24, 2012

In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. So the answer is no , content marketing is not the same as marketing today because it does not seek to blast the market with overly promotional interruptions that do not serve the customer audience.

Marketing Budget 100

Marketing Budget Paid Search Agency Companies Cost per Acquisition 100

BOP Design

MAY 9, 2018

It’s no use blasting out all your blogs on Facebook if your target market only uses LinkedIn. Would they listen to a podcast by your firm’s engineers? Create a survey that asks your audience what type of content they want to get, what topics they are interested in, and what channels are the best/most convenient for them.

Customer Surveys 49

Customer Surveys Marketing Agencies 2 B2B Marketing Paid Search Agency 49

EveryoneSocial

APRIL 8, 2020

I’m not suggesting you blast your networks with cuteness, but behind the scenes content that is clearly authored by a real person is very relatable. But these social media posts will include blog articles, guides, podcasts, videos, press releases, company milestones, and more. Sharing Customer Stories.

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Strategic-IC

NOVEMBER 17, 2021

It's been a lot of creating content and creating reports, white papers, webinars, videos tailored to smaller segments at a time as opposed to blasting it to everybody. Check out some of our other Let’s talk ABM podcast episodes with industry experts to help you get on the right track.

Digital Transformation 62

Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

Content Marketing Institute

NOVEMBER 18, 2017

Download this week’s PNR: This Old Marketing podcast. 00:01): An advertising blast from the past: “Monty Python’s Argument Clinic” (00:48): Robert muses on this week’s theme: Does agreeing hold us back? (04:30): Show details. (00:01): 06:45): Content Marketing Master Classes – Our multi-city U.S.

Budget Management 82

Budget Management Stats Spending Content Marketing 82

SnapApp

NOVEMBER 26, 2018

Takeaway : You can build a killer marketing strategy built on demand gen darlings, like newsletters and email blasts, but if your database isn’t clean, your efforts will be wasted. 64% of B2B buyers they prefer podcasts at the top of the funnel, while 48% said webinars were valuable to them in the mid-stage of their buying journey.

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59