Paul Gillin

JULY 16, 2013

The key is to let the authors of the document do most of the work. Outsource the Work. The secret to skimming a report without digesting it in its entirety is to let the authors do the work for you. After all, they know a lot more about the topic than you do and they want to show off their best stuff.

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

JANUARY 26, 2016

“The average click through rate is 0.1%, banners don’t work anymore and people are much more likely to trust peer to peer recommendations than traditional advertising.” – Joe Fields. “No Rather, marketers will configure an email campaign and technology will determine the best time and day to deliver the message.” – Brian Neufeld (l.).

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

AUGUST 1, 2014

My business is entirely virtual, so a high-speed connection, a phone line and a nearby airport are all I need to work. How can I not do what’s best for two such adorable kids? We hope to buy or build our dream home and settle there for good. Those are my girls – Lillian and Blair. There’s so much I’ll miss about this area.

Opinions 50

Opinions Studies Personalization Design 50

Paul Gillin

JANUARY 16, 2012

Best practices are recognized through online nomination and voting in which people recognize the accomplishments of their peers. Projects and working teams are formed by the organization for the organization and typically have a project management component. People will choose the path that works for them.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

APRIL 18, 2012

Contests, polls and games work particularly well there. LinkedIn’s roots are in networking for job-seekers, but the service’s active professional discussion groups and useful Answers section have become favorite places for people to gather and share information about their work. Twitter is evidence of the power of simplicity.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JUNE 22, 2012

Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships. It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

JANUARY 6, 2011

There’s a period of exuberance, followed by the cold reality that the new tool won’t shorten the work week or lead to permanent weight loss. In many cases, the best group to run social campaigns is the customer service organization because they already understand one-to-one relationships. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JULY 9, 2012

I worked at a company that used a similar system, and in the right scenario it’s actually pretty effective. The problem is that stack ranking doesn’t work in organizations that put a premium on innovation and creativity. The person at the bottom isn’t likely to be around very long.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

MARCH 10, 2011

Someone asked the Sales Best Practices group a couple of months ago “ What is YOUR Best Sales Advice — 20 words or less.&# They’re organized by the people who work there. LinkedIn shows you who works at the company and whether you have direct or indirect ways of contacting them. And they’re busy.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

SEPTEMBER 23, 2010

Like conductors, good moderators do their work in advance to bring out the best performance from the speakers. Good panels really are like orchestral performances: They work best when everyone contributes to making each other look their best. Please embellish these tips with your own comments. Before the Event.

Tips 50

Tips Conference Rules Tactics 50

Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Does this stuff really work anymore? Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). I downloaded and read most of them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

AUGUST 20, 2013

Ask for a blog entry on what they like best about sales, why they came to work for your company or 10 reasons to love the local football team. Salespeople take pride in beating their quotas, so make sure they know their up-to-date progress toward this one – and also everybody else’s. Make it safe to express opinions.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

JULY 29, 2011

Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. As businesses spread their wings across increasing numbers of social communities, they need to get a better handle on what’s working and what isn’t. Monitor Social Conversations.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

MAY 27, 2010

Essential Utility Spiceworks represents the best of what B2B communities can accomplish. In the process, it has learned much about what makes communities work. That’s actually how it works in real life, too. There’s even a long-running thread called “What Is the Funniest Thing A User Has Asked You?&#

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

AUGUST 20, 2010

This is why the interview format works so well. Your best chance to be remembered by the person you've just met is in the days immediately following the encounter. It's even better if you can tell the person how you're putting their advice to work. Ask questions. That means they'll be less likely to remember you.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

NOVEMBER 24, 2010

Social media activities must not interfere with your workor productivity at Oracle, and your personal activities should take place outside of work. com ) of Oracle‘s Corporate Communications team to discuss work related blogs. Blogging Best Practices. sato @ oracle. Use Video Responsibly.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work. In addition, if you are VP-level or above, make sure to contact <name withheld> of Oracle‘s Corporate Communications team to discuss work related blogs.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

AUGUST 26, 2010

One of Alice’s best friends lives in Texas. They will encounter managers who believe that Facebook is a productivity drain and who would rather employees spend an hour in traffic jams each day than get work done from home. Their relationship was already well established last year long before they met each other for the first time.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

SEPTEMBER 8, 2010

As companies cede control of the megaphone, they will have to re-examine their entire value proposition and change many of the ways they work. In fact, external constituents can take on much of the work that paid employees now do if they are courted appropriately. The only hope for marketing is to become a valued source of advice.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

DECEMBER 9, 2011

Sharing best practices in an organization of that kind has traditionally been all but impossible, but Texas Health is pulling its resources together with often remarkable results. My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

SEPTEMBER 17, 2014

I also love my occasional roles as speaker, prognosticator and thought leader, but there’s something uniquely satisfying about taking someone else’s work and making it better. I’ll address a few big ones: Editors work mostly with copy. Good editors do 90% of their work before a single word is written.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

JUNE 9, 2011

The rapid decline of mainstream media (more than 45,000 journalists have been laid off in the last five years in the US) has put a lot of good communicators out of work, and many can be had today for pennies on the dollar compared to what they made a few years ago. And I’ll bet he was happy to have the work. Where Writers Hang Out.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 16, 2012

“This is the destination for all your work actions.” Bayer now has 54,000 profile tags in Connections, and the rapid and always-current directories is transforming the way people work together. Data and social tools will be embedded in daily work. “That is the greatest reward of my work.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

APRIL 28, 2011

It’s the single best piece of writing advice I’ve ever had. In writing The Joy of Geocaching with Dana two years ago, I had the chance to use one of the best opening sentence I’ve ever written: “In early 2003 Ed Manley decided to kill himself.&#. We write best about topics that stir our passion.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

NOVEMBER 28, 2011

Most CIOs are taking an attitude of, at best, benign neglect toward social networks. While those numbers have improved from two years ago, they still indicate an entrenched suspicion that social networks are at best time-wasting extravagances and at worst latent security threats. Same Old Song and Dance.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

OCTOBER 10, 2012

You see this in a lot of do-it-yourself videos, particularly if they’re composed in a work environment. A lot of professional videographers have developed the skills they need for fast and high-quality online production and people are learning some basic best practices: Have a story to tell and a script to work from.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

JUNE 9, 2010

That’s actually how it works in real life, too. TopCoder , a contract software developer that hosts programming competitions and licenses the best solutions to commercial customers, applies an elaborate algorithm to the code submitted by its members to compute the quality of their work.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. Most of these early adopters work for companies with adaptive, change-oriented management. ROI is typically the number one or two most cited concern we hear from the people who work for these companies.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 9, 2012

We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. If the satirist is working within Twitter’s guidelines, you have to take a more conventional crisis management approach. Best Defense. The best defense against a Twitter attack is to listen.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 4, 2012

For the past five years I have worked with her closely as a member of the Society for New Communications Research , which awarded her its “Fellow of the Year” distinction in November. This is an important point because many of the tools Paine recommends work well in any medium. I’ll admit my biases up front.

Social Media 50

Social Media Media Peer-to-peer PR 50