Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

MAY 16, 2023

We think we are at the height of the hype cycle with all this AI noise, and it’s our duty to set the record straight. AI is not taking over SEO. It is not making marketing strategists obsolete. We are not going to be marrying robots equally as we are not saying farewell to human writers. How is THAT?

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Convince & Convert

APRIL 25, 2024

Of course, this isn’t a blanket recommendation to gate everything. Buyer-level intent data is perhaps the best means to accomplishing this. This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business). Unreasonable statement?

B2B 105

B2B Case Study Case Studies Content 105

Tomorrow People

OCTOBER 8, 2020

We’ve scoured our shelves, e-readers, and audiobook apps to recommend these essential titles, full of insight and inspiration. These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals. Your Audience. That’s the central premise here.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296

Marketing Insider Group

SEPTEMBER 12, 2023

When we read content, we look for a connection, a shared experience, or a fresh perspective. We’ve been sharing stories around campfires, through books, and across generations for centuries. Robots aren’t here to take our jobs. But, they are playing a significant role in the future of content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

KoMarketing Associates

OCTOBER 21, 2020

While there are several ad formats to choose from on LinkedIn, lead generation campaigns are one of the best ways to ensure conversions through LinkedIn advertising. I recommend beginning with at least 4 ads per campaign in order to ensure the audience isn’t overwhelmed with the same message over and over again.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. It’s a great read for those looking for a more balanced perspective than the “lean in” mentality.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Sprout Social

JULY 18, 2022

Thanks to BookTok, it’s reading. You read that right. TikTok has made reading certifiably, undeniably cool. Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. How 3 brands are promoting popular BookTok recommendations on TikTok.

Brand Identity 110

Brand Identity Branding Work Management Landing Pages 110

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Heinz Marketing

OCTOBER 27, 2023

Failure to position yourself correctly has costly results because you end up investing in a black hole rather than in your best fit. This is the third and final book summary blog on Dunford’s “ Obviously Awesome! This is the third and final book summary blog on Dunford’s “ Obviously Awesome!

Positioning 68

Positioning Process Account Based Marketing Opinions 68

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? We have divided these experts based on the niche they talk about the most.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

MARCH 23, 2023

Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest. As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Heinz Marketing

MAY 26, 2021

Recommended: “ Mastering Self-Motivation ” and “ Mindfulness Practices ” HubSpot Academy. Recommended: “ Inbound ” and “ Content Marketing ” Audible. If you’d rather listen to a book rather than read one, Audible is the way to go.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Contently

JANUARY 17, 2023

Someone (not the writer) reads the piece and highlights all the facts and fact-like sentences. I recommend doing a level three fact-check on every pillar piece of content your team produces and making it optional for others. All content teams do, however, need everyone to buy into and use the following practices.

Practices 151

Practices Generation Best Practices Content 151

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof? Here’s a quick example: Imagine you are walking down the street and you have to choose between three different ice cream shops. Which one are you going to choose?

Statistics 68

Statistics Brand Identity Branding Peer-to-peer 68

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

Heinz Marketing

FEBRUARY 6, 2022

Over the past couple of months, I ripped through his first book, How Not to Die , and am currently devouring his second book, How Not to Diet. The Daily Dozen app can help you achieve baseline wellness and energy levels that are crucial to putting your best foot forward in your professional career, too. Drinking 5 12oz.

Peer-to-peer 104

Peer-to-peer Fulfillment Rules Consulting 104

Martech

APRIL 7, 2023

million sales-customer engagements for their recently released book, “The JOLT Effect,” and discovered that: 56% of the customers who expressed the intent to purchase were lost due to customer indecision. That’s a whole bundle of opportunities stuck in your funnel, clogging your pipeline and baffling your stakeholders.

B2B Sales 124

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 124

Salesforce Marketing Cloud

MAY 9, 2023

Here’s the step-by-step process I recommend: Book your selected exam to give yourself a deadline and as motivation to focus and plan. Here’s the step-by-step process I recommend: Book your selected exam to give yourself a deadline and as motivation to focus and plan. TAKE ME TO TRAILHEAD Where should I take my next exam?

Tips 98

Tips Lead Scoring Lead Ranking Paper 98

Martech

MAY 8, 2023

If you hesitated over some of them, read on. Content recommendations and product recommendations have been powered by AI for years. Another veteran deployer of AI is Pega, using it first to predict next-best actions in its business process management offering, and later in its CRM platform. Of course it’s exciting.

Marketing AI 107

Marketing AI Enterprise Management Work Management Marketing Management 107

Optinmonster

MARCH 22, 2023

” Source: Groove And since product recommendations can drive 10-30% of revenue , putting the right upsell offers in front of people at the right time is an important sales growth tactic. Do you want to learn how to upsell and are looking for upselling tips? The probability of selling to an existing customer is 60-70%.”

Examples 126

Examples Tips Cross-Selling Bundling 126

Anyword

FEBRUARY 9, 2022

Reading the works of the masters is all about increasing professionalism. Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. If you want an overview of the core principles that are true for ALL ad-like communications, this is a must-read.

Copywriting 98

Copywriting Best Practices Amazon Advertisements 98

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. If I were to challenge you to name 10 highly successful people who don’t read, you’d be strapped – nearly all are voracious readers. If I were to challenge you to name 10 highly successful people who don’t read, you’d be strapped – nearly all are voracious readers. But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Vidyard

JULY 28, 2021

Book a Demo.” Feeling a little lost on the best way to serve up that CTA in relation to your video content? “Sign Up for an Account.” Download the eBook.” You probably already know all about the call to action. When you’re presenting a piece of content, you always want to include a compelling CTA that drives the next step. Contents 1.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

CoSchedule

FEBRUARY 16, 2023

But we won’t merely share follow-up email marketing best practices and templates; we’ll also teach you the critical steps to writing a successful follow-up email from scratch. The best email subject lines get the recipient to open and read the message. And while it’s important, it isn’t the whole story.

Practices 94

Practices Urgency Marketing Best Practices Template 94

EveryoneSocial

OCTOBER 19, 2022

Key takeaway 2: Always read the channel (then do your own thing anyway). This is another way of saying the familiar idiom: read the room. Easily provide share copy options along with various featured images to select from, so everyone in your organization can post the best content for any network with just a few clicks.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Visitor Queue

APRIL 5, 2021

Have you ever wondered why some of the billionaires and giants of their industries recommend reading so highly? It’s not because they get a commission off the book sales. There are few practices that are proven to improve your life (and topics you are reading about – in this case, sales) than reading.

Best Practices 74

Best Practices Traffic Practices Research 74

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” ” Released in September 2022, it is an excellent read and I highly recommend it. Here are four areas in marketing technology that require such consideration.

Ethics 107

Ethics Marketing AI Multivariate analysis Paid Search Agency 107

Scoop.it

SEPTEMBER 28, 2022

In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. Instagram account to website and best-selling book. The result is a curated collection of content that is tailored to a specific audience. Weekly newsletters by Anna Mason.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Cialdini popularized the concept of scarcity as one of the 7 pillars of persuasion in his best-selling book Influence. Are you struggling to improve your website conversion rate? Do you want to learn a simple trick to improve your conversions and sales?

Examples 83

Examples Conversion Urgency Marketing Amazon 83

Adobe Experience Cloud Blog

FEBRUARY 13, 2020

If you are old enough, you’ll likely remember the book “ Who Moved My Cheese? ”. The book became a popular business “must-read” in the early 2000s, right around the same time that the internet could be found in most households. They did not. What Was Our Reaction to The Emergence of Marketing Technology? But that’s rare.”

Marketing AI 165

Marketing AI Thought Leadership eCommerce Automation 165

Optinmonster

MARCH 9, 2020

You see, most people that visit your blog post usually leave without reading it all the way through. You really only have 2–3 seconds to grab your user’s attention, convince them to click, and actually read your blog post. We judge a book by its cover and a blog post by its title. Sounds complicated? It really isn’t.

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Brightedge

NOVEMBER 1, 2017

Now is a good time to think about your 2018 marketing reading list. Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best books list, the recommended reading list below focuses only on books […].

Best Practices 109

Best Practices SEO Marketing Practices 109

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. RSVP — IT'S FREE Thanks to our sponsors We only include sponsors we actually recommend to our community and portfolio companies.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Martech

JANUARY 20, 2022

Hannigan recommends marketers put together what he calls “golden milestones,” which are events that “must happen for your customer to get value from your offering.” Hannigan recommends marketers put together what he calls “golden milestones,” which are events that “must happen for your customer to get value from your offering.”

Ideal Customer Profiles 127

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 127

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

So how does one build a good long-form post that provides tons of value and is read from start to finish? There is a general misunderstanding that the readers won’t have enough patience to read the long form content, but if the topic requires detailed coverage in order to be understood you won’t have to fight for the readers’ attention.

Planning 268

Planning Content Work Management Paid Search Agency 268