SmartBrief - Marketing

FEBRUARY 26, 2024

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

MARCH 25, 2024

According to a recent study, businesses that leverage customer data outperform their peers by 85% in sales growth. A marketing database is the next best thing. Neglect her, and your strategy is as good as checkmate. But wield her wisely, and you’re playing to win. That’s huge! It’s about actively using it.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Square 2 Marketing

FEBRUARY 9, 2024

You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers. Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

Adobe Experience Cloud Blog

APRIL 3, 2013

Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers. How to use peer-to-peer to amplify every campaign. Even more importantly, how can we use the power of peer-to-peer recommendation to amplify all of our campaigns and messages? What’s the takeaway?

Peer-to-peer 48

Peer-to-peer Word of Mouth Video Marketing Marketo 48

Adobe Experience Cloud Blog

OCTOBER 12, 2012

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share? At Marketo, we believe there are 3 rules to social sharing. Rule #1: Give People a Reason to Share.

Peer-to-peer 48

Peer-to-peer Rules Word of Mouth Marketo 48

Salesforce Marketing Cloud

MARCH 19, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. It’s a collaborative hub for innovation and continuous learning — a place where your peers can connect, share insights, and stay up-to-date on the latest customer service trends. Is this community for me, too?”

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Seismic

JANUARY 18, 2024

We look forward to sharing best practices and thought leadership that will help you develop your plans now, for 2024 and beyond. Shift into the new year Last October, more than one thousand enablement experts and professionals gathered in San Diego for Shift 2023 , Seismic’s annual enablement conference.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Among those, almost half plan to add staff. Budgets are growing.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Martech

NOVEMBER 29, 2023

Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. How to win back peers and control? Specifically: Gauge how you are perceived in the organization, and engage peer leaders to gain actionable feedback about your level of influence and perceived value.

Marketing AI 112

Marketing AI Peer-to-peer Paid Search Agency Ads 112

SEMrush

JULY 20, 2021

We decided to run a peer-to-peer campaign to help site owners get expert advice on how to maximize their site’s SEO performance.

Peer-to-peer 137

Peer-to-peer Marketing Websites Best Practices SEO 137

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Congratulations—you just received an award! Write a Blog Post.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 85

Communities Peer-to-peer Thought Leadership Webinar Metrics 85

Salesforce Marketing Cloud

JANUARY 17, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start. It’s a collaborative hub for innovation and continuous learning — a place where your peers can connect, share insights, and stay up-to-date on the latest customer service trends. The answer is yes!

Work Management 132

Work Management Peer-to-peer Service Communities 132

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. In Figure 1, we see that high growth government contracting firms grew about two and a half times faster than their average growth peers.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Want to know why? You can catch the full report here. And you’re not wrong.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Valasys

FEBRUARY 19, 2024

Lending and Borrowing The peer-to-peer lending platforms and online marketplaces have changed the traditional way credit was accessed and allowed individuals and small businesses to borrow money without using the banks. The movie is not just superficial; it goes really deep into the topics that form the backbone of our existence.

Marketing AI 45

Marketing AI Peer-to-peer Marketing Management Best Practices 45

ANNUITAS

OCTOBER 11, 2023

Despite the ‘best laid plans,’ the dirty little secret is that our go-to-market efforts tend to fall apart in execution. Despite the ‘best laid plans,’ the dirty little secret is that our go-to-market efforts tend to fall apart in execution. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Salesforce Marketing Cloud

MAY 31, 2023

I say it’s all about avoiding judgment and tapping into your natural curiosity with the following sales and marketing alignment best practices. In fact, some companies have even begun to merge their sales and marketing teams. Both teams must work together but struggle to communicate and often lose respect for one another.

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

Trade Press Services Newsletter

FEBRUARY 1, 2024

Seeking input from others is one of the best ways to garner new insights and fresh perspectives. This could be a colleague in a related field, a peer, an outsourced expert or even a friend who is knowledgeable about your niche. Six Ways to Break the Groundhog Day Loop Are you stuck in a marketing rut and not sure how to escape?

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Seismic

MARCH 28, 2024

8 qualities every sales coaching program needs To create the best sales coaching program for your organization, you should start by identifying your objectives and then determine the technology you need to achieve them. Additionally, the lack of experience and knowledge in modeling the right behaviors makes it more complicated.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Marketing Insider Group

NOVEMBER 1, 2021

During that time, your content is doing the work of convincing them you’re the best opinion. During that time, your content is doing the work of convincing them you’re the best opinion. The best way to ensure you accomplish this goal is to focus on making your case studies relatable. Quick Takeaways. What is their industry?

Case Studies 343

Case Studies Case Study Impressions Studies 343

Webbiquity

FEBRUARY 5, 2021

At some point, you will start attracting more of the leads that don’t intend to buy from you right away. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. The pandemic of 2020 amplified this phenomenon. Image credit: Yelp. What is Conversion Optimization? Develop strong positioning.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Zoominfo

JANUARY 27, 2019

In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Word-of-mouth may seem purely consequential—you sell great products, so your customers talk about you to their peers. Think about the last book you read or television show you watched. Keep reading!

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . A thought leader is an individual or company whose customers, peers and other stakeholders, recognize as a foremost authority in.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

Convince & Convert

SEPTEMBER 30, 2021

A key to understanding how best to use social selling is understanding who is really in your audience. Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 197

SEMrush

DECEMBER 31, 1969

We decided to run a peer-to-peer campaign episode II and this time the experts laser-focus on content-driven strategies, giving tips on how the site can fine-tune its content structure, organization, and content itself to improve the overall user experience.

Peer-to-peer 78

Peer-to-peer Organization Content Best Practices 78

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Ranking 59

Content Standard

NOVEMBER 2, 2023

In the process, he shares best practices for rallying teams and stakeholders around an enterprise-wide digital transformation initiative. Second, social channels were disrupting the status quo with reviews and peer-to-peer recommendations that consumers trusted more than brand ads.

Peer-to-peer 101

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 101

Martech

NOVEMBER 17, 2023

This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.

CMO 102

CMO Peer-to-peer Work Management Fulfillment 102

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. Your customers have the choice to advocate for your solution every time they talk to their peers, so staying top of mind means increasing the odds of being their top suggestion. How Customer Marketing impacts your pipeline.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Martech

OCTOBER 27, 2023

more likely to know about products and trends before their peers. TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. This is TikTok’s first CRM lead generation collaboration. While this is currently only available in the U.S. Why we care.

Lead Gen 122

Lead Gen Hubspot CRM Peer-to-peer 122

Salesforce Marketing Cloud

AUGUST 1, 2023

Hands-on learning with Trailhead New hands-on challenges Complete the Get Hands-on with Learning Quest For many of us, the best way to understand and retain new information is to roll up our sleeves, get hands-on, and “learn by doing.” Worried about messing up? If your answer is incorrect, you’ll receive a hint as to why.

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

Litmus

JUNE 24, 2022

Attendees can leverage their learnings to maximize their use and investment in Litmus, while also learning strategic email marketing best practices to drive even better returns from their email program. Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Litmus

JANUARY 14, 2021

But when’s the best time to send email? The best times to send an email. The best times to send an email. Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial. It depends! See our findings below. Let’s dig into the details.

Best Practices 136

Best Practices Peer-to-peer Eye-Tracking Click Rate 136

Hubspot

SEPTEMBER 20, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. In fact, top-performing sales reps — who close deals 51% more than their peers — consider social networking channels "very important" to their success. The Best Social Media Channels for Prospecting in 2022.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Salesforce Marketing Cloud

FEBRUARY 16, 2024

Done the right way, commissions can be a powerful incentive to give your best and go beyond your comfort zone. In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions. Learn more What is sales commission?

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104