Trade Press Services Newsletter

APRIL 4, 2024

Here are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back: 1. Feature the episode in your press kit , on your LinkedIn profile, and on your website to drive additional reach. Start with a goal in mind. Click here to schedule a call with one of our team members.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Madison Logic

MARCH 14, 2023

We’ve been talking a lot about LinkedIn lately – and for good reason. Our joint virtual event with LinkedIn dives deeper into the integration and provides a clear roadmap for implementing a multi-channel approach that takes your ABM strategy to the next level.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Madison Logic

SEPTEMBER 14, 2023

LinkedIn is a B2B marketing powerhouse, but it’s also a core pillar in a more effective ABM. This comprehensive and unified data-driven approach accelerates the sales pipeline and helps convert your best accounts faster.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B.

Social Media 129

Social Media Media B2B B2B Thought Leadership 129

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. Which images work best? LinkedIn vs. Facebook for B2B marketing.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Launch Marketing

NOVEMBER 15, 2023

Instagram Is a Powerful Tool for B2B While Facebook and LinkedIn ranked as the two most popular social media platforms among B2B marketers, Instagram should not be disregarded. Recent research shows that it produces 20 times more engagement than LinkedIn for B2B brands. Facebook’s conversion rate is the highest overall at 9.21%.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Congratulations—you just received an award!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. Which images work best? LinkedIn vs. Facebook for B2B marketing.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. ZoomInfo CEO Henry Schuck highlighted on LinkedIn how valuable this information would be to those working in M&A. What if you could see opportunities arise with your prospects before they go public?

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Marketing Insider Group

FEBRUARY 6, 2023

Research by LinkedIn showcased a huge increase in the volume of so-called thought leadership content during the pandemic that mostly failed to deliver tangible value. Remember the best thought leadership is based upon research that also helps establish the organization as a trusted advisor.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Oktopost

SEPTEMBER 12, 2023

The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Third-party data providers help you identify potential opportunities that are in your blind spots. Intent data is your key to simplified B2B marketing lead generation.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Lake One

APRIL 4, 2019

Creating LinkedIn posts for B2B can be a challenge when competing with all the other noise on social. However, unlike some channels that are heavily influenced by friends and families, research from Marketing Profs found that while individuals have a slight advantage, brands bring a fair degree of influence on LinkedIn.

Linkedin 45

Linkedin B2B Peer-to-peer Opinions 45

Martech

FEBRUARY 20, 2024

These pieces can also be published on your business’s website, or shared on LinkedIn or in other online communities related to your industry. Behavioral and performance data should also be used to analyze which assets work best. These industry hot spots exist wherever decision-makers communicate online.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” A common question we get is how is this different from LinkedIn or Clubhouse.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Contently

OCTOBER 4, 2018

Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. Your brand voice on LinkedIn.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Zoominfo

JULY 2, 2021

You sit at your desk on a warm summer day, browsing LinkedIn for the umpteenth time. The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy. Then you see it: Sarah’s profile. Sarah lives in southern Minnesota.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Zoominfo Acquisitions 130

Zoominfo

JULY 2, 2021

You sit at your desk on a warm summer day, browsing LinkedIn for the umpteenth time. The most obvious one is LinkedIn, but don’t overlook Facebook, Twitter, and Instagram for taking a deeper dive into someone’s candidacy. Then you see it: Sarah’s profile. Sarah lives in southern Minnesota.

Ideal Customer Profiles 130

Ideal Customer Profiles Sales Cycle Acquisitions Social Media 130

Martech

DECEMBER 5, 2023

Secure your spot now to unlock the full potential of your email marketing campaigns. Word for word from my LinkedIn bio ** A version of this copy is on my website. Harvesting names and contact info from websites or LinkedIn isn’t a best practice for anybody. This is what my company, Holistic Email Marketing, does.

Marketing AI 114

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 114

illumin

FEBRUARY 13, 2024

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. The lead-up to this ad was equally funny, with Michael Cera spotted in public with massive bags of CeraVe products for, at the time, no understandable reason. million viewers watching at home. Follow @illuminHQ

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Martech

DECEMBER 4, 2023

Building and sticking to investment in out-of-market buyers Ninety-five percent of B2B buyers aren’t in market at any given time, LinkedIn Research suggests. Rethink conventions and consider emerging best practices to drive meaningful results while staying ahead of the curve. Get MarTech! In your inbox.

B2B Marketing 105

B2B Marketing Trends B2B Planning 105

Contently

JULY 27, 2020

According to LinkedIn, a whopping 78 percent plan to up their investment in content. Do you understand the type of content your audience craves , and have you identified the sweet spot where what your brand cares about and what your audience cares about overlaps? Content from brands is going to get better as a result. Content Strategy.

Cost per Lead 214

Cost per Lead Cost Per Click Planning Content Marketing 214

Brandpoint

JULY 11, 2022

Total ANNARCHY Author: Ann Handley Topic focus: Writing, marketing and “living your best life” – tactical marketing tips Frequency: Biweekly Why read: Ann Handley’s writing is fun and interesting to read. They also do LinkedIn live sessions, so check those out if you’re more of an audio/video person.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Top Rank Marketing

AUGUST 7, 2023

There’s a nuanced spot where B2B marketers will find just the right amount of AI technology — too much and the potential for backlash grows — too little and the risk of being considered a foe of innovation rises. Best answer content 2.0, And not only search, but any source of information discovery,” our CEO Lee Odden noted.

Marketing AI 86

Marketing AI Automation Best Practices B2B 86

KEO Marketing

AUGUST 21, 2015

We have discussed the benefits and tools LinkedIn can offer to business-to-business marketers here numerous times in the past, particularly in light of the platform’s recent emphasis on the B2B sector. But one very useful LinkedIn tool that is often overlooked by marketers is LinkedIn Groups.

Linkedin 48

Linkedin B2B Marketing Tools Paid Search Agency 48

Litmus

AUGUST 19, 2021

Broken link in a LinkedIn post? Wrong URL in a podcast spot? Use the Email Marketing Checklist on your next campaign—and rest assured you’re putting your best email foot forward. Spelling error in a blog post? No worries. You can easily update it. Click edit and revise. Problem solved. Mistake in an email? We’re human.

Privacy Policies 115

Privacy Policies Deliverability CAN-SPAM Privacy 115

Metadata

AUGUST 24, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. Yet, 1,000 organic views on a LinkedIn post is subpar. Identify your sweet spot. This is the ninth post in our new content series, No Fluffs Given.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

illumin

OCTOBER 2, 2023

Social media posts do best when they don’t interrupt a user’s feed, but rather fit into it. The best engagement comes from posts that hit the sweet spot in between. The best engagement comes from posts that hit the sweet spot in between. This isn’t to say that posts shouldn’t stand out.

Ad Building 98

Ad Building Marketing & Strategy Best Practices Banner Ads 98

Trade Press Services

JANUARY 2, 2024

LinkedIn is still the quintessential B2B social media platform. LinkedIn has solidified itself as the leading site for business professionals and organizations to communicate. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Pam Didner

JULY 9, 2019

For me, I decided to use LinkedIn Sales Navigator and InMail, since many of my B2B prospects are on LinkedIn. Sean Anthony found me via virtual cold call (InMail) on LinkedIn. and specializes in lead generation and customer acquisition using LinkedIn. Change my new headline, tagline, LinkedIn profile.

Cold Calling 47

Cold Calling Ideal Customer Profiles Linkedin Account Based Marketing 47

Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? Creating a detailed landscape is iterative, and it’s best to start by documenting what you know and filling in the blanks from there. You can stop reading here.

Marketing Automation Services 109

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 109

Convert

MARCH 30, 2023

Craig is unavailable for comments … but here’s what he shared on LinkedIn! Also, we do spot the ability to do multi-page tests. 10 short emails help you pick your best fit alternative, do data better, and see more ROI from testing. This one post from Craig Sullivan portends more twists in the story. So — GO in GA4.

Optimization 94

Optimization Google API Opt-out 94

Metadata

AUGUST 16, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. Yet, 1,000 organic views on a LinkedIn post is subpar. Identify your sweet spot. This is the ninth post in our new content series, No Fluffs Given.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85