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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. More than 504 million people listen to podcasts around the globe and almost half of listeners reside in the United States. Research shows that around 144 million Americans listen to podcasts monthly. Start with a goal in mind. Preparation is key.

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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

About the Authors Colin Coggins and Garrett Brown are long-time sales leaders, practitioners, teachers, and best friends. They met at software startup Bitium, which they helped lead to an acquisition by Google. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

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The Marketing Book Podcast: “The Customer Copernicus” by Charlie Dawson

The Forward Observer

About the Author Charlie Dawson is the founder of The Foundation , a London-based consultancy established in 1999 to help organizations become customer-led to generate more decisive and sustained commercial success. Douglas Burdett, host of The Marketing Book Podcast. He started his career in advertising.

Amazon 152
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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Don’t worry — we’re here to help you out. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Don’t forget to check what’s popular in podcasts by using Podcast Notes. Best of all, the tool is free. Best of all, the tool is free.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. Just salesmanship – What is advertising and how is it best used?

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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

A published book enables authors to be seen as thought leaders in their fields, which can help grow their client base, expand their social media following, and create greater awareness of their products and/or brands through multiple media outlets.

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