KoMarketing Associates

NOVEMBER 12, 2019

B2B SaaS marketers who follow best practices can still absolutely find the leads they need. Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. Just take the shift towards prioritizing lead quality over lead quantity as an example.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts. Facebook’s current 2.07

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

DECEMBER 5, 2018

Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages. In this post, I am going to review best practices we communicate to clients, and important points to consider when linking across frequently developed B2B content marketing assets and web pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%). Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

JANUARY 16, 2014

Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . B2B companies who actively blog receive 67% more leads than those that do not ( source ). Google notes the best titles are clear and concise.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

JANUARY 30, 2018

Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 22, 2016

With that in mind, I’ve trolled various Q&A sites – including Quora, LinkedIn Groups, FAQ Fox, among others – and come up with a list of some of the top content marketing challenges people are asking about. Source: LinkedIn Group ). What kinds of things will they want to spend valuable minutes of their busy day reading about?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

DECEMBER 27, 2017

Baidu PPC Versus Google AdWords: 8 Key Differences. 30 SEO Best Practices for B2B Organizations in 2017. 4 Actionable Insights from Google Search Console Search Analytics Reports. These reports helped improve visibility in the B2B digital marketing community and nurture leads for the organization.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. Why create a new account on Yelp or Google Plus when you are already logged into Facebook? Exact Match Search Results. Create Marketing Personas.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

APRIL 30, 2019

When executed effectively, they can lead to better alignment even outside of the marketing department, and as a result, a boost in customer engagement and sales. LinkedIn will allow you to see details about your target companies or industries. Schedule time to talk with sales or simply have them share the data they have on file.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

FEBRUARY 24, 2015

Generate Leads for Exports. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

NOVEMBER 27, 2018

How Does Google Determine Featured Snippet Content and How Can We Show Up? As such, we have very frequently received questions from clients asking how exactly they can get content in the featured snippets, as well as how Google determines the content to display. But, today, Google is much smarter. Think “quality over quantity.”

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

APRIL 1, 2020

Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. Ensure as many accurate cross-links as possible are being leveraged to give visitors on these web pages the best experience possible when reviewing organizational information. Third Party Validation. Third Party Accreditations.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

AUGUST 15, 2013

It’s not that B2B marketers fail to understand the adoption rates of social media platforms and their influence in online behavior, it’s the lack of clarity between time and investment in social media activity for business purposes, with measurable marketing gains, that leads to B2B marketing unease. Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MARCH 5, 2013

In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

AUGUST 28, 2018

Transactional queries point potential buyers to specific solutions, products, or information designed to generate more sales-oriented leads for an organization. ”, best practice pages, definitions, or lists of examples? In the screenshot below, we’ve uncovered Google Keyword Planner data associated with these terms.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. Usually Facebook has more discussions going on, and LinkedIn groups have turned into users sharing their content or events.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Fluffy content, off-brand content, and outdated content isn’t doing you any favors to get visitors to your site and into the lead funnel.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

MAY 26, 2016

From Facebook to LinkedIn, every generation is socially active. Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. Today, pretty much everyone uses social media – not just Millennials. Content Marketing Distribution. It wanted fresh content.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. From the Ascend2 Report: Ascend2 asked best-in-class marketers “what are the most challenging barriers to marketing automation success?”.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. In late 2008, Google announced the release of their crawl error report in Webmaster Tools. 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events. Don’t miss out!

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

MAY 30, 2017

Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. Moz’s Surviving Google: SEO in 2020. Surviving Google: SEO in 2020 from Peter “Dr. Please add your suggestions through the comments below or send us your recommendations through Twitter or LinkedIn as well.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

OCTOBER 25, 2016

The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. Although the searcher has recognized that they have a problem, they are still looking for advice about how to best address it. Typically when conducting keyword research, search marketers will turn to Google Keyword Planner.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

SEPTEMBER 9, 2013

He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. In May, Google changed its webmaster guidelines for improving ranking, eliminating its long-standing advice to seek out high quality links. Twitter | Facebook | LinkedIn | Google+ | Slideshare.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

FEBRUARY 18, 2016

Take lead generation, for example. MarketingProfs research shows 71% of B2B marketers use content marketing to generate leads. But the obvious question is: How do you know which content resonates best with prospective buyers and make sure you’re getting that content in front of them? But, Wait: What About Other Lead Gen Tactics?

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

FEBRUARY 11, 2016

For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI. Below are some strategies for creating client email newsletters, including when each approach can work best in a specific industry: Share Your Own Content. Share Events or New Products.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

KoMarketing Associates

DECEMBER 29, 2015

I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015. Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. Well researched lists almost always do well.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify B2B Lead Generation Report. Google Search Quality Guidelines. It’s an essential read for marketers that place an emphasis on their traffic from Google.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

AUGUST 7, 2018

We can’t tell you which big ideas are the best things to test for you. lead nurturing sequences. The best way to solve this is to get a front-row seat to how your audience experiences your marketing. And here’s the best news: You don’t need a lot of test sessions. Of course not. What can you cut from: landing pages.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. Wishing you and your teams the best in 2013! Danny Sullivan’s rant at SMX Advanced was one of my favorite things this year as it was so spot on to what we are all feeling…the confusion that is Google. Casie Gillette. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. It kickstarts the momentum for brand awareness and credibility while strengthening lead generation efforts.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Team lead for Social Media at CA Technologies.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120