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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. First, my toolset: RSS Reader from Google. Google Chrome.  My process only works with this browser.  (But feel free to test others after it’s set up with Chrome). Accounts on LinkedIn, Facebook, Twitter, and Google+. Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store:  G o to https://chrome.google.com/webstore. Extended Share for Google Plus.

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. First, my toolset: RSS Reader from Google. Google Chrome.  My process only works with this browser.  (But feel free to test others after it’s set up with Chrome). Accounts on LinkedIn, Facebook, Twitter, and Google+. Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store:  G o to https://chrome.google.com/webstore. Extended Share for Google Plus.

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Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. How can you optimize results from LinkedIn advertising?

Search isn’t about search anymore, it’s about social

Biznology

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. Click on the link and you will be taken to a page where you can add in the RSS feed for your blog.  Add this to Google Bookmarks. Twitter.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

In this high-tech world, social media has revealed itself to be a lead generation goldmine. In just four months, it has helped IntraLinks achieve: Deeper brand penetration into its marketplace. A 50% connection rate with potential customers on LinkedIn. Twice as many sales-ready leads as any other lead generation channel. All it needed was the right strategy. Industry.

Tools I use to amplify social campaigns

Biznology

Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post. Buffer.

10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. 10 Helpful Marketing Uses of RSS Feeds. 1. Write about it!

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13 Brands Using LinkedIn Company Page Features the Right Way

Hubspot

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Blog RSS Feed. Looks like some of you may have gotten the hint!

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Compelling content that attracts interaction will generally have higher Edgerank; meaning higher positions in the news feeds, higher message reach, and increased likelihood of page likes, meaning higher chance of users interested in your content which can lead to leads

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Lead generation and lead nurturing both can be done via a targeted display campaign.

What the Death of Google Reader REALLY Means

Hubspot

Pack your bags, Google Reader. For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And while a petition was even filed with the White House at one point to save Google Reader, we think Google is making the right choice. It was nice knowing you.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership.

Content Marketing – Are You Getting 35 million Inbound Leads?

B2B Lead Blog

B2B lead generation and lead flow are critical to your business. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. One of the most successful lead drivers ever is HubSpot’s own Marketing Grader , with over 250,000 inbound links (+1 from me!)

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Happy New Year!   I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine.   As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.   As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts.  have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. White papers and eBooks are excellent lead generators.

Content Marketing – Are You Getting 35 million Inbound Leads?

B2B Lead Blog

B2B lead generation and lead flow are critical to your business. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. One of the most successful lead drivers ever is HubSpot’s own Marketing Grader , with over 250,000 inbound links (+1 from me!)

7 lead segmentations to beautify your lead nurture program

B2B Lead Blog

Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. lead targeting and segmentation ideas to get you started on a beautiful program. 1. Previous lead behavior. Just be sure to work with a reputable company that guarantee the quality of hyper targeted lead lists. 4. Lead Nurturing Marketing Automation lead nurture lead segmentation

An Introduction to Twitter Lead Generation with Lead Generation Cards

NuSpark

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. Here are a few ways to maximize the enormous potential of these lead generation cards.  . Keep Using Twitter Outside of Your Lead Generation Card. This card is available to any company with a Twitter Ads account.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. million.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Provide ongoing marketing ideas to engage target audiences and generate leads. Increased leads. Introduction. Objectives.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Provide ongoing marketing ideas to engage target audiences and generate leads. Increased leads. Introduction. Objectives.

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation.

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  Second on the list is generating a high volume of leads; 49%.  In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. Generate Leads: 46%. . Pay-per-click is the fastest digital method to generate leads

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The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing.  I am also active on Google Plus. You can say our approach is more of a before-during-after with regard to lead generation strategy.  How boring.  Quality people. .

The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing.  I am also active on Google Plus. You can say our approach is more of a before-during-after with regard to lead generation strategy.  How boring.  Quality people. .

11 Clever Ways to Nurture Leads With Your Business Blog

Hubspot

Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. That, my friend, is in the ''Close'' stage -- the stage of the methodology in which marketers are actively trying to nurture leads to a point of sales-readiness. Your sales team is talking to your leads every single day. That''s right! right?

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). But… you just broke part of your lead gen machine. Your B2B Lead Generation can be hit –  hard — if you can’t analyze your content.

How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. Promote your blog posts to your relevant LinkedIn groups. It can be done. Use Twitter.

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48 Ways to Measure Social Media Success

Webbiquity

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Number of RSS subscribers (regular readers). Six LinkedIn Metrics. Page views (of LinkedIn company overview). Two Google+ Metrics. Note: Google has indicated that it plans to introduce more advanced analytics for Google+ soon. Lead conversions (all social media sources). Lead conversions (by major social network). Consider automobile manufacturing as an analogy. Most of these are easy and free to track.

Fulfill your resolution to blog in 11 steps

Biznology

And, YouTube is the second most popular search engine right under Google Search. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. Quite possible a Facebook, Twitter, and Google+ professional brand profile page.

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. And it leads back to the problem we have with PR. RSS+comments=VIP. really do. But I can’t.

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Five Ways to “Get Real” With B-to-B Social Media

Biznology

First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%.  LinkedIn will prompt you on how to make sure every element is captured.  Along with a Google search, this is how you will be found in the marketplace. Post regular status updates in the micro-blog area LinkedIn provides. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field.

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. You can also be notified of new posts by following us on LinkedIn or Facebook.”. 2.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. They want better qualified and sales-ready leads.

Social Selling 101 – 3 Social Technologies To Get You Started

Marketing Action

Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook. Buffer  can connect you to LinkedIn, Google+, Facebook, & Twitter. You can automate all your posts to the different channels. I’m not a fan of automating your LinkedIn posts but a lot of people find that useful. BufferApp.

“Change Before You Have To”…Think Conversion NOW

LEADership

Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic. Effective and long-term B2B lead generation success, however, can only come from consistently adding value to your target audience. Be original.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. Email Marketing Lead NurturingShare and Enjoy.

How the famous marketing expert Guy Kawasaki Manages Social Media

Fearless Competitor

Half of it is an aggregation of 30,000 RSS feeds organized into 1,500 topics ranging from adoption to zoology. Google+ On Google+, I’m  GuyKawasaki ,   and Google+ is the core of my social media existence. Unlike other social media profiles I own, no one else ever posts, responds, or comments on Google+ as me. Some of my Google+ posts pass the “holy cow!”

Sales Best Practices include Marketing-Sales Alignment

NuSpark

Marketing and sales alignment, with an open dialog and defined lead agreements. Besides the crucial alignment initiative with sales, marketing can support sales by putting together a comprehensive content plan that includes market research, value proposition, social media, and tactics that improve lead quality.  Marketing and sales alignment will achieve the following outcomes: Agreement on target audience; demographics, buyer personas.  By knowing customers, and matching content to those customers, organizations will increase lead quality and sales opportunities.

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the marketing guy and “Their leads suck!&# No news there.

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This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)

Junta 42

In this week’s episode of #ThisOldMarketing , Robert and I discuss several new podcasting developments – Google Play has added podcast distribution and Pandora is the exclusive streaming provider for the popular Serial podcast – and how this form of audio content is likely to evolve. Google gets back into podcast distribution (7:08): Remember Google Listen? Walter Thompson.

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