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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. First, my toolset: RSS Reader from Google. Google Chrome. Accounts on LinkedIn, Facebook, Twitter, and Google+. A Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store: G o to https://chrome.google.com/webstore. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+.

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. First, my toolset: RSS Reader from Google. Google Chrome. Accounts on LinkedIn, Facebook, Twitter, and Google+. A Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store: G o to https://chrome.google.com/webstore. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+.

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Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. How can you optimize results from LinkedIn advertising?

Search isn’t about search anymore, it’s about social

Biznology

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential.

What the Death of Google Reader REALLY Means

Hubspot

Pack your bags, Google Reader. For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And while a petition was even filed with the White House at one point to save Google Reader, we think Google is making the right choice. It was nice knowing you.

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Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Compelling content that attracts interaction will generally have higher Edgerank; meaning higher positions in the news feeds, higher message reach, and increased likelihood of page likes, meaning higher chance of users interested in your content which can lead to leads.

10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. 10 Helpful Marketing Uses of RSS Feeds. Write about it!

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13 Brands Using LinkedIn Company Page Features the Right Way

Hubspot

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Blog RSS Feed. What can I say? News Module. Company Status Updates.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

In this high-tech world, social media has revealed itself to be a lead generation goldmine. A 50% connection rate with potential customers on LinkedIn. Twice as many sales-ready leads as any other lead generation channel. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. This year look for one on Marketing Analytics and an update on social media lead generation. White papers and eBooks are excellent lead generators. Content marketing is about sharing insights that can one day lead to new business. . Display advertising is more than just Google.

Content Marketing – Are You Getting 35 million Inbound Leads?

B2B Lead Blog

B2B lead generation and lead flow are critical to your business. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. One of the most successful lead drivers ever is HubSpot’s own Marketing Grader , with over 250,000 inbound links (+1 from me!)

Content Marketing – Are You Getting 35 million Inbound Leads?

B2B Lead Blog

B2B lead generation and lead flow are critical to your business. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. One of the most successful lead drivers ever is HubSpot’s own Marketing Grader , with over 250,000 inbound links (+1 from me!)

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership.

Tools I use to amplify social campaigns

Biznology

Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post. Buffer.

7 lead segmentations to beautify your lead nurture program

B2B Lead Blog

Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. 7 lead targeting and segmentation ideas to get you started on a beautiful program. Previous lead behavior. Just be sure to work with a reputable company that guarantee the quality of hyper targeted lead lists. Lead Nurturing Marketing Automation lead nurture lead segmentation

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation.

The 26 Best WordPress Plugins

Webbiquity

Google Review Count: 312. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Google Review Count: 245. Google Review Count: 243. Supports iTunes, Google Play, Stitcher, TuneIn and Blubrry Podcasting directories, as well as all podcast applications and clients. 9) Thrive Leads.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Provide ongoing marketing ideas to engage target audiences and generate leads. Increased leads. Introduction. Objectives.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Provide ongoing marketing ideas to engage target audiences and generate leads. Increased leads. Introduction. Objectives.

An Introduction to Twitter Lead Generation with Lead Generation Cards

NuSpark

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. Here are a few ways to maximize the enormous potential of these lead generation cards. . Keep Using Twitter Outside of Your Lead Generation Card. This card is available to any company with a Twitter Ads account.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. million.

How to Turn Your Blog into a Lead Generating Machine

PureB2B

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. Blogging increases your digital presence so that you’re more visible on Google and other search engines like Bing and Yahoo.

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Second on the list is generating a high volume of leads; 49%. In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. Generate Leads: 46%. . What makes the biggest impact on your lead generation goals?

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The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I am also active on Google Plus. We know the benefits of content marketing and lead nurturing to encourage prospects and leads to engage with sales people.

The 3 P’s of B2B Lead Generation: People, Process, Platforms

NuSpark

When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. I am also active on Google Plus. We know the benefits of content marketing and lead nurturing to encourage prospects and leads to engage with sales people.

11 Clever Ways to Nurture Leads With Your Business Blog

Hubspot

Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. That, my friend, is in the ''Close'' stage -- the stage of the methodology in which marketers are actively trying to nurture leads to a point of sales-readiness. 11 Smart Ways to Nurture Leads With Your Blog. That''s right! right?

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). But… you just broke part of your lead gen machine. Reset this, generate a new sitemap in WordPress and submit the new sitemap to Google. Maybe not.

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation.

48 Ways to Measure Social Media Success

Webbiquity

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Number of RSS subscribers (regular readers). Six LinkedIn Metrics. Page views (of LinkedIn company overview). Two Google+ Metrics. Note: Google has indicated that it plans to introduce more advanced analytics for Google+ soon. Lead conversions (all social media sources). Lead conversions (by major social network). Consider automobile manufacturing as an analogy. Most of these are easy and free to track.

The 21 Best Content Curation Tools

Webbiquity

Google Review Count: 350. Google Review Count: 346. Google Review Count: 342. Google Review Count: 323. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine. Google Review Count: 289. Google Review Count: 272. GetApp.

Five Ways to “Get Real” With B-to-B Social Media

Biznology

First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Along with a Google search, this is how you will be found in the marketplace. Post regular status updates in the micro-blog area LinkedIn provides. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field.

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. You can also be notified of new posts by following us on LinkedIn or Facebook.”.

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Fulfill your resolution to blog in 11 steps

Biznology

And, YouTube is the second most popular search engine right under Google Search. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. Quite possible a Facebook, Twitter, and Google+ professional brand profile page.

“Change Before You Have To”…Think Conversion NOW

LEADership

Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic. Effective and long-term B2B lead generation success, however, can only come from consistently adding value to your target audience. Be original.

Sales Best Practices include Marketing-Sales Alignment

NuSpark

Marketing and sales alignment, with an open dialog and defined lead agreements. Besides the crucial alignment initiative with sales, marketing can support sales by putting together a comprehensive content plan that includes market research, value proposition, social media, and tactics that improve lead quality. By knowing customers, and matching content to those customers, organizations will increase lead quality and sales opportunities. By collaborating on goals and acquisition tactics, marketing will generate better, more qualified leads. Qualified opportunities.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

B2B Lead Blog

Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. Email Marketing Lead NurturingShare and Enjoy.

The 17 Best Social Media Management Tools

Webbiquity

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. As a reminder, in all posts in this series, tools are shown with the number of results returned by Google on Boolean searches for each tool name in conjunction with “review,” “tool” and other related words. Google Review Count: 437. Google Review Count: 426.