KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Webbiquity

NOVEMBER 8, 2022

Consumer comments have (often far) more weight than paid ads. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works. Better Facebook Page ratings boost search rankings. Image credit: Karsten Winegeart on Unsplash.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Marketing Insider Group

NOVEMBER 22, 2021

Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. Leverage your best performing content. Quick Takeaways.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

APRIL 28, 2021

And if you didn’t stuff your content full of them, the divine bots wouldn’t grace your posts and web pages with the number one position in the search results. You know, stuff like “best software NYC” used just so. Quick Takeaways: Quality content is one of the main factors in ranking high in searches for what you sell.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

SmartBug Media

JULY 22, 2022

In paid media, there are some things that are crucial to your account’s performance that can be easily missed, especially when you're just looking at just one part of the whole picture. Even though the platform usually provides some guidance on how to improve certain things, it doesn’t quite tell you which are the best things to do.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

The Point

MAY 17, 2021

That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between. Another channel where a healthy content mix is vital is paid search (SEM).

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Brightedge

OCTOBER 27, 2021

What is a Category Page? Category pages organize products into purchase paths for the consumer. At the highest level, they typically live close to the homepage in the website hierarchy and depending on the depth of an e-commerce site’s offering, can branch into multiple levels of sub-category pages. Why Focus on Category Pages?

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Sprout Social

JUNE 28, 2023

Choose your category Instagram business categories allow brands to clearly showcase the purpose of their business above their profile description. Choose the category that best describes your business. Pro tip : The options listed under the suggested categories are just a fraction of the full catalog you can pick from.

Ideal Customer Profiles 102

Ideal Customer Profiles Analysis Profiling Budget Programs 102

Optinmonster

JANUARY 22, 2024

WooCommerce SEO (search engine optimization) is essential to any successful eCommerce businesses. It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. Product category pages help shoppers find types of products.

Lead Scoring 70

Lead Scoring Lead Ranking SEO eCommerce 70

Top Rank Marketing

MARCH 18, 2024

Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. With search engines and SEO being such a core aspect of digital marketing , there’s understandably a lot of attention being paid to the ripple effects of this evolution in search.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Sprout Social

SEPTEMBER 21, 2022

In this post, we’ve listed some of the best shopping apps to help you save time, find the right products and services, and snag the best deals. ASOS is a fashion shopping app home to over 850 brands and 85,000 products across categories like clothing, makeup, shoes and accessories. Download on iOS | Android. RetailMeNot.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

SmartBug Media

APRIL 21, 2022

When launching your very first paid search campaign using Google Ads, getting your text ads to stand out can seem like a daunting task. In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA).

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

accelerate agency

NOVEMBER 9, 2022

the DADIs) in the Most Effective Use of Organic Search category. Last week we received 5 nominations in the US Agency Awards, and the week before this we were named a finalist in 6 categories in the UK Search Awards. Categories cover all aspects of digital marketing, from social media to paid media to metaverse launches.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Agencies 1 52

accelerate agency

NOVEMBER 9, 2022

the DADIs) in the Most Effective Use of Organic Search category. Last week we received 5 nominations in the US Agency Awards, and the week before this we were named a finalist in 6 categories in the UK Search Awards. Categories cover all aspects of digital marketing, from social media to paid media to metaverse launches.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Agencies 1 52

accelerate agency

NOVEMBER 9, 2022

the DADIs) in the Most Effective Use of Organic Search category. Last week we received 5 nominations in the US Agency Awards, and the week before this we were named a finalist in 6 categories in the UK Search Awards. Categories cover all aspects of digital marketing, from social media to paid media to metaverse launches.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Agencies 1 52

SocialPilot

FEBRUARY 5, 2024

To leverage this practice, you should start by understanding the most prominent categories of influencers on Twitter: 1. Brand Advocates A very rare category of influencers who are passionate about a particular brand or a product. Here, you can learn the best time to post on Twitter for the highest campaign reach.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. This is the best place to start as you build your marketing program. Content Strategy Breakdown: Categories. Identify 3 to 5 categories of information you want to be known for. Campaign roadmap. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Brightedge

DECEMBER 15, 2021

At BrightEdge, we were curious to see if there are discernable changes in how Google is treating searches on Black Friday and Cyber Monday and how they are treated in the weeks prior to and after the events. This insight could reveal whether there are experiences that are best served on transactional days.

FAQ 105

FAQ Lead Scoring Lead Ranking Keywords 105

Brightedge

JULY 1, 2020

SEO (search engine optimization) is the practice of optimizing your online content to rank your website and content pages higher in the organic SERPs (search engine results pages). An SEO vs PPC survey showed that 70-80% of searchers ignore paid ads and skip immediately to organic results. How to use SEO and PPC together?

SERP 128

SERP PPC Top of Funnel SEO 128

Navigate the Channel

JANUARY 8, 2024

According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SmartBug Media

MAY 8, 2020

I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to no knowledge and/or budget?”. Agencies typically handle medium to large companies with larger budgets to spend on paid advertising but this is not the case for small businesses.

Small Business Marketing 106

Small Business Marketing Paid Search Agency Google Campaigns 106

Top Rank Marketing

FEBRUARY 19, 2024

In order to better ensure your audience (and by extension, the LinkedIn algorithm) sees your content as relevant, interesting and valuable, there are some proven best practices to follow. Consider reserving most of your content with off-site CTAs for paid campaigns, where you can buy clicks and dependably drive traffic.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. If your competitors aggressively invest in paid platforms, chances are – you should be, too. billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Sprout Social

OCTOBER 31, 2023

Instead of searching for a formula to calculate success, consider several factors that impact a brand’s ROI. Many marketers will start by searching a database to find influencers for their campaigns. They search based on audience demographics, location or topics the influencers discuss.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Navigate the Channel

MARCH 11, 2024

However, they recognized that contractors are busy people, so they wanted to eliminate the headaches of searching for materials and tools in a vast catalog. Category This is straightforward. It’s where you investigate the relevant trends affecting the industry, category and market. Organic search? Paid search?

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Optinmonster

JANUARY 22, 2024

WooCommerce SEO (search engine optimization) is essential to any successful eCommerce businesses. It can help your online store appear higher on search engine results pages (SERPs). Products ranked high in search engine results pages (SERPs) reach more people. Product category pages help shoppers find types of products.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

SmartBug Media

MAY 8, 2020

I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to no knowledge and/or budget?”. Agencies typically handle medium to large companies with larger budgets to spend on paid advertising but this is not the case for small businesses.

Small Business Marketing 101

Small Business Marketing Paid Search Agency Google Campaigns 101

Blue Flame Thinking

APRIL 27, 2021

This compilation from Techreviewer offers a resource for entrepreneurs, start-up founders, or managers searching for web development companies in Chicago. The agency provides reliable and budget-friendly services, focusing on branding, design, development, marketing automation, production, SEO, social, and paid. Techreviewer.co

Paid Search Agency 98

Paid Search Agency Marketing Management Marketing Automation Services Budget Programs 98

RebelMouse

JUNE 2, 2023

Content Performance The Content Performance page of our Looker Studio dashboard shows you which content is performing the best. Google Search Console Performance This page sources data from Google Search Console. We can see metrics such as Search Impressions, Search Clicks, CTR, and Avg.Position (Rank).

Advertising Mediums 52

Advertising Mediums Loyalty Comparison CTR 52

Heinz Marketing

MARCH 4, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Performs better than Vimeo in search. Without further ado…. Promoting a business or company.

Paid Content 132

Paid Content Social Media Media B2B 132

ScanmarQED

DECEMBER 6, 2023

Volume charts by week focusing on category brands, key brands by variant or key brands by pack size. Digital media (search, display, video, social) – impressions, clicks, and spend by channel or campaign, or by strategy (i.e., branded vs. non-branded paid search). branded vs. non-branded paid search).

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Sprout Social

APRIL 26, 2021

When your business is searched for online, these review sites show up in the first page of results. According to Yelp’s own data , the top three reviewed business categories are home and local services, restaurants, and shopping, making up 52% of the total categories covered. Best tactics for getting Yelp reviews.

Marketing Management 127

Marketing Management Ad Exchange Guidelines Ideal Customer Profiles 127

Brandwatch Marketing

JANUARY 29, 2024

Are you going to set up paid ads? Have a think about how best to communicate. Organic vs paid So when you come to writing tweets and posts to drum up interest, there’s the option to let them go out organically, or to stick some money behind them. They all work whether you go organic or paid. Be wary though.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Are you going to set up paid ads? Have a think about how best to communicate. Organic vs paid So when you come to writing tweets and posts to drum up interest, there’s the option to let them go out organically, or to stick some money behind them. They all work whether you go organic or paid. Be wary though.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Optinmonster

DECEMBER 20, 2023

Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. Choose wisely; sometimes the best insights come from unexpected sources.

Keywords 95

Keywords Paid Content SEO Lead Scoring 95