Marketing Insider Group

MAY 18, 2020

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

SendX

MARCH 16, 2021

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. To do that, you must have to test your emails in different segments to understand which one is performing best. Also keep in mind that personalized marketing can be one of the best ways to convert your visitors.

Email Marketing 309

Email Marketing Planning Practices Best Practices 309

SmartBrief - Marketing

FEBRUARY 26, 2024

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. How Should I Market to Purchased Lists? The post How Should I Market to Purchased Lists?

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. Because most B2B purchases are made by buying committees – not by individuals. Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

SEPTEMBER 22, 2020

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Six months into the pandemic, how have IT buying plans and practices changed? Over the spring and summer, IT purchasing priorities, not surprisingly, shifted to pandemic-related needs to supporting a remote work force.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Salesforce Marketing Cloud

MAY 31, 2023

I say it’s all about avoiding judgment and tapping into your natural curiosity with the following sales and marketing alignment best practices. What might this look like in practice? How long is the lead lifecycle, from first touch to purchase? Make sure your sales operations lead is using best practices.

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

SmartBug Media

APRIL 26, 2023

With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. But what are the best practices to get opens, clicks, and conversions? For customers who have abandoned their cart: "Don't miss out on Memorial Day savings—come back and complete your purchase!"

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Sprout Social

FEBRUARY 5, 2024

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. DEI as a business best practice So why should brands be cautious of withdrawing their previous DEI commitments and embrace celebrating cultural heritage months like Black History Month?

Social Media 112

Social Media Practices Media Best Practices 112

Zoominfo

JUNE 26, 2019

The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. Implementing this as a best practice will improve your deliverability rates and minimize bounce-back rates. Then, that company must configure its mail servers to put these rules into practice. The likely culprit?

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Martech

JANUARY 11, 2024

In this second part, I will explore a critical part of the journey: the purchase stage. Defining the purchase stage Let’s begin by defining what we mean by the purchase stage in the customer journey. This stage signifies the shift from potential to paying customers as they make informed purchase decisions.

Purchase 95

Purchase Marketing AI Optimization Customer Satisfaction 95

KoMarketing Associates

FEBRUARY 13, 2020

However, there are certain best practices and tactics that have proven to work. 5 B2B Marketing Best Practices You Can’t Ignore. There are a variety of best practices and strategies that should be considered to successfully execute B2B marketing campaigns in 2020. B2B marketers just can’t do it all!

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

ClickZ

SEPTEMBER 24, 2020

30-second summary: Lifecycle is a more holistic view of the customer journey – accounting for post-purchase touchpoints such as: adoption, retention, expansion, and advocacy. The presentation really dug into lifecycle marketing best practice. But it looks at what happens after purchase too.

Practices 134

Practices Planning Digital Marketing Funnels Best Practices 134

KoMarketing Associates

SEPTEMBER 10, 2019

They have fully established an average of two eCommerce organizational best practices but have yet to reach full maturity. Masters: 26% of those surveyed have fully matured their B2B eCommerce operations —establishing four or all five organizational best practices measured. Focus is everything. Add a sign-up form.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Liveintent

OCTOBER 28, 2020

The fight does not end there though, because even the best seasonal campaign ideas can flop if they aren’t brought to life by the right ad creative. Spice up your ad creatives and stand out within the email environment with these best practices: Use customized messaging. Clear messaging. Strong colors. Strong colors.

Display 126

Display Practices Ads Best Practices 126

Rev

FEBRUARY 15, 2023

The real key to accessing the benefits of RevOps is in the execution—and that means knowing and implementing best practices. In this blog post, we’re going to give you an overview of 27 RevOps best practices that can help drive growth for B2B companies.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. If you invest in ads, nailing your PPC landing page best practices is essential! The awareness stage can be the best landing page for lead generation.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Salesforce Marketing Cloud

FEBRUARY 21, 2022

Marketers develop email best practices and personalized email campaigns that create a rich, holistic customer experience. Welcome email best practices. Here are a few best practices to follow: Automate the first welcome email to send immediately after they’ve subscribed. Watch it now.

Marketing AI 98

Marketing AI Email Marketing Practices Best Practices 98

SmartBug Media

SEPTEMBER 29, 2023

Predictive analytics can also be a powerful tool to find relationships between various customer data points, such as past purchases, demographic data, social media sentiment, web activity data, and more. These insights won’t be 100 percent accurate, and they work best when averaged across multiple customers. Educate your team.

Analytics 59

Analytics Marketing AI Practices Allocation 59

Rev

AUGUST 30, 2023

In this blog post, we’ll look at 7 sales enablement best practices that you can implement to optimize your sales team’s performance and remain profitable no matter what happens with the economy. Plus, by having content tailored to each stage, you’ll be able to track which pieces work best for your buyers.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Litmus

OCTOBER 3, 2022

In this article, we will look at the essential elements of an email footer, best practices for designing an email footer, email footer best practices, and some design inspiration. 12 best practices to follow. Here are a few best practices you should keep in mind when creating your email footers: 1.

Design 94

Design Practices Best Practices CAN-SPAM 94

QuanticMind

JULY 14, 2023

Jim Zabel | VP, Client Development - Auto Higher Education Holiday Advertising Best Practices While there may be temptation to lighten advertising spend during Q4 when rates are a little higher, higher education marketers should refrain from doing so because the holiday season is crucial for recruitment!

Advertisements 52

Advertisements Advertising Practices Best Practices 52

Huptech Web

MAY 12, 2023

Best Practices To Handle eCommerce Returns Frequently Asked Questions – FAQs Final Thoughts on eCommerce Returns Introduction eCommerce has transformed how we shop, making it easier to browse and purchase products online from the comfort of our homes. What Should Be Done on Order Being Returned? What are eCommerce Returns?

eCommerce 52

eCommerce Practices Terms and Conditions Tips 52

SmartBug Media

OCTOBER 3, 2023

In this article, we'll walk through several best practices for implementing ideal HubSpot deal stages that align with your team. Each stage of your sales process should correspond with a step in your customer's purchasing process. What Are HubSpot Deal Stages? First, let's clarify what HubSpot deal stages are.

Hubspot 59

Hubspot Practices Sales Qualified Leads Best Practices 59

Launch Marketing

MARCH 9, 2022

Before diving into some of the best practices of email automation, it’s important to establish what types of emails should be automated. Best Practices for Designing Automated Emails. The post Email Marketing Best Practices: Using Email Automation to Improve the Customer Experience appeared first on Launch Marketing.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Analytics goals will provide your best insights.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Choozle

APRIL 18, 2023

These include how and where they shop, the frequency of purchases, and category of the items. Forward-thinking digital marketers choose channels that provide the best value for their budget. It’s critical to monitor the performance of the campaign and make any adjustments needed to ensure the budget is used in the best way possible.

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Campaigns 82

Seismic

DECEMBER 13, 2023

As a leader in sales enablement , we know a thing or two about best practices, so let’s get into them. #1. It’s available for free as an EPUB or for purchase on Kindle. The post 10 sales enablement best practices for proactive leaders appeared first on Seismic.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

SmartBug Media

SEPTEMBER 29, 2023

Predictive analytics can also be a powerful tool to find relationships between various customer data points, such as past purchases, demographic data, social media sentiment, web activity data, and more. These insights won’t be 100 percent accurate, and they work best when averaged across multiple customers. Educate your team.

Analytics 52

Analytics Marketing AI Practices Allocation 52

Trade Press Services

DECEMBER 26, 2023

In fact, 70 percent of B2B buyers state that company reputation is the most influential factor when making a purchase decision. What’s relevant to their purchasing decision and, most importantly, what’s not? The post Best Practices for Creating Compelling Client Success Stories appeared first on Trade Press Services.

Case Study 52

Case Study Case Studies Practices Best Practices 52

SendGrid

SEPTEMBER 6, 2022

Every marketing campaign centers around a specific goal, like encouraging recipients to make a purchase. The post How to Create Effective Email CTAs [7 Best Practices + Examples] appeared first on SendGrid. And one of the most important email elements to help you reach that goal is the call to action (CTA).

Practices 77

Practices Examples Effectiveness Best Practices 77

Zoominfo

JUNE 27, 2022

Teams that are purchasing data should look for a provider who can deliver accurate, current, and reliable data across an entire organization and help manage it in real-time. Choosing Between a List or a Platform Purchasing a list of business data typically involves a static file with a large number of records for a low price.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Lake B2B

FEBRUARY 24, 2022

But if there’s another thing businesses can agree on, it’s the importance of keeping their data clean and updated with plethora of Technographic, Firmographic, purchase and behavioral intelligence. The post Amplify Marketing Impact with 5 Best Practices in Data Cleansing appeared first on Blog.

Practices 98

Practices Best Practices Contact Marketing Purchase 98

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. No one reads your emails Less than 8% of the contacts in your purchased or third party list will open your emails.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Only B2B

NOVEMBER 29, 2019

As a marketer, you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and generate a lead for your business. Must Read: 7 Lead Management Strategy Best Practices. These marketers give up pretty soon.

Lead Generation 118

Lead Generation Practices Examples Generation 118

Vision6

JANUARY 9, 2022

So here’s a few best practices to ensure your email retargeting continues to be effective and optimised for your audience. Our email metrics show you the best (and worst) days on average for opens and click through rates. Abandoned cart emails for example can result in purchases that are 14.2%

Practices 91

Practices Best Practices Deliverability Click Rate 91

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. This data can illuminate when the prospect is actively considering purchasing your product/service.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59