best-practice customer Product Related Topics 
Webbiquity
MARCH 28, 2019
Customers are the reason your company either fails or thrives. According to Bain & Company , it costs a business seven times more to obtain a new customer than it does to retain an existing one. By retaining your customers, you also build your revenue base faster and more effectively. Focus on Customer Experience.
Heinz Marketing
SEPTEMBER 5, 2023
You’ve triumphantly sealed the deal in a B2B transaction and warmly welcomed a fresh face into your customer base. A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele.
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Launch Marketing
MARCH 9, 2022
While this might not tell the full story, it rings true that email automation is a crucial factor in marketing strategies and a key component of improving the customer experience. Before diving into some of the best practices of email automation, it’s important to establish what types of emails should be automated.
Liveintent
FEBRUARY 8, 2022
By placing LiveConnect and event tags on your website, you can gather helpful audience insights like: Which site or product pages they visited If they completed a purchase, abandoned their cart, or left a site form incomplete When they last made a purchase. Dynamic Audiences work hand-in-hand with LiveConnect tags. Interest & Desire.
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!).
Rev
JUNE 21, 2019
The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there. Some specific case study examples: A case study interview; interview an existing client on how your product helped them achieve higher revenue.
Launch Marketing
JANUARY 17, 2024
Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.
Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley
In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience. Tune into the webinar to learn: What specific channels do customers go for feedback.
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Because of this, selling your product or service to a government agency can be a great way to increase profits. However, there are key differences between selling to a customer or business and selling to the government. A government buyer also offers consistency, at least for the duration of your contract.
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It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios. You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble.
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Auction techniques remain an inexpensive, highly interactive, fun and under-utilized method to recognize and reward your best customers while keeping them engaged. Allow employees/customers to bid on rewards and experiences using the points they have accrued in their loyalty accounts. Going once, going twice, gone!
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