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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies.

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

41% of marketers think video is THE best content format for building relationships that generate leads. It’s no secret that video works, or that social media is one of the best places to use it. Be accessible on a small screen. Project or process videos showing your team and company at work doing what they do best.

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How to Do B2B Video Marketing on LinkedIn

KoMarketing Associates

Meta description 1: B2B video marketing on LinkedIn is one of the best opportunities in marketing if you want to increase engagement and drive business at the same time. 41% of marketers think video is THE best content format for building relationships that generate leads. Be accessible on a small screen. Use captions.

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5 Content Marketing Assets You Forgot You Had

Convince & Convert

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. He fears that his business doesn’t have anything to say that would interest consumers. It’s usually a look of pure terror.

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Battle of the Titans: Content Marketing vs. Traditional Advertising in the Financial Sector

ClearVoice

Plus, how to decide which is best for your company. Today, businesses have another option: content marketing. Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts. Different types of content are also best suited to prospects in different sales funnel phases.

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Are social networks as dominant in B2B content marketing?

Exo B2B

In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context. They tend to prove that yes, content marketing and its association with networks and social media would be dominant in business practices.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.