ConvertKit

FEBRUARY 16, 2021

Sure, the suggestion to focus on a niche audience is a great one, but it often doesn’t help you take that from theory to practice. Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. Image via Monica Lent.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Marketing Insider Group

JUNE 14, 2021

Choose the platform(s) that best align with your business goals, industry, market, and audience potential. Testimonials and case studies. The Best Social Media Channels for Video Marketing Content. One hundred eighty-seven million people use Twitter daily. Remember that each one serves a different purpose.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Author of five books about online communities.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

DECEMBER 27, 2017

30 SEO Best Practices for B2B Organizations in 2017. These reports helped improve visibility in the B2B digital marketing community and nurture leads for the organization. This past year we decided to change that and released two new case studies on SEO-centric content marketing.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

SnapApp

NOVEMBER 1, 2016

Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Testing and Best Practices for Optimization. Twitter is another social network with paid media placements.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

SocialPilot

JANUARY 21, 2024

This practice also aids in their online reputation management , making guests feel valued even before they’ve checked in. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. This not only builds a sense of community but also boosts your visibility on the platform.

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Martech Advisor

NOVEMBER 20, 2019

3 Email Automation Examples That Illustrate Key Best Practices. Despite the rise of so many other digital channels, email continues to be one of the most popular means of communication among customers. 3 Email Automation Examples That Illustrate Key Best Practices. Tell us on LinkedIn , Facebook , or Twitter.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Scoop.it

JANUARY 11, 2024

One of the best ways is by establishing your genuine expertise. Those “pillars” are the topics that the company knows best, so the ones they can speak to with authority. You can put that into practice by thinking about trust and transparency in every customer interaction. Image sourced from pepper.io

Work Management 78

Work Management Marketing Management Branding Brand Identity 78

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. In addition to sharing your case studies in a typical social post, consider these options as well.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Social Media Ad Agencies 109

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy.

Branding 113

Branding Brand Identity Marketing AI Social Media 113

Unbounce

MARCH 17, 2022

It’s one of the best ways to build trust in your brand. Think reviews, social media posts from customers, and case studies. Trade Coffee aims to sell fresh coffee from community roasters and shows how those values affect customers on their home page. Best of all, the email comes straight from the CEO.

Ad Building 140

Ad Building Branding Brand Identity Landing Pages 140

Valasys

FEBRUARY 5, 2024

In addition, local internet marketing enables businesses to establish brand awareness within their community, making them top-of-mind when local customers are ready to make a purchase decision. Seek opportunities for guest posting, collaborate with local businesses, and engage in online communities to acquire valuable backlinks.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Brandpoint

JUNE 3, 2020

Jon Frederick is the Director of Social Media at Nickelodeon, so basically he has the best job ever! How would you describe a brand or social media account that has successfully mastered their relationship-building practice? Jon and his team manage over 100+ social media accounts for Nickelodeon, all backed by millions of followers.

Social Media 93

Social Media Media Multi-Channel Content 93

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. My expertise, however, is online community outreach and engagement. ” Mizuno running long tail outreach marketing case study.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Convince & Convert

FEBRUARY 3, 2016

Case Study: The Wide Appeal of Fitbit. Curiosity got the better of me, so I decided to run an Affinio analysis of the @FitBit Twitter following to understand who the other Fitbitters are. Here is how Fitbit’s audience breaks out: The visualization above shows the communities within the Fitbit audience. Healthcare.

Content Marketing 101

Content Marketing Advertising Agencies Case Studies Content 101

Exo B2B

AUGUST 11, 2021

In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context. They tend to prove that yes, content marketing and its association with networks and social media would be dominant in business practices.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Sprout Social

FEBRUARY 15, 2022

Community management. The best way to set up a client intake process is to picture yourself as the client. Unfortunately, as a small business owner you need to protect yourself—contracts are the best way of doing so. Participating in industry Twitter chats or Spaces. Practice what you preach. Your time is precious.

Social Media 105

Social Media Consulting Media Work Management 105

Sprout Social

OCTOBER 25, 2022

If that’s not enough, don’t worry—it’s not even the best part. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. For example, check out how Hinge has their Twitter profile set up.

Branding 129

Branding Brand Identity Marketing & Strategy Eye-Tracking 129

Sprout Social

FEBRUARY 1, 2024

To find the best insights, you need to implement social listening strategically, though. Jump into industry conversations proactively Participate in industry conversations on platforms like X (formerly known as Twitter) and Reddit to stay in tune with key demographics.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

Scoop.it

SEPTEMBER 7, 2021

The key is using it in combination with social media marketing channels, such as Facebook and Twitter. If you are a small business looking for email marketing software, this guide reviewing the best email marketing services will help you to choose the most suitable platform. Grow your email community by inviting followers.

Social Media 76

Social Media Email Marketing Social Marketing Marketing & Strategy 76

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions. Your story, background, goals, and best content introduce you to people who are just getting to know you and solidifies your image with those who’ve followed you for a while.

Examples 145

Examples Newsletter Template Landing Pages 145

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. To build a trusting relationship with your audience and community of consumers, incorporate the authenticity of user-generated content into your marketing strategy.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

BuzzSumo

JANUARY 5, 2016

I also greatly appreciate the open approach of Tomasz Tunguz in sharing data about what works for SaaS businesses and the guys at Startups for the rest of us for practical, honest advice. Some of our best marketing content has been the blog posts and reports we have created based on our own unique research and data. A bit of history.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. This, they hope, keeps it authentic.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

ClearVoice

APRIL 23, 2019

Before your interview with a potential client or your first strategy meeting with a new client, thoroughly study this list of terms and practices that are at the top of most companies’ priority lists. Case study. Post reach is the number of people who saw a post on Instagram, Twitter or Facebook. White paper.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. MarketingSherpa.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

nDash

DECEMBER 23, 2021

Three featured sessions at the Social Media Strategies Summit include Trending on TikTok: Best Practices for Creating Engaging TikTok Content by Intuit, How to Navigate an Organic vs. Paid Digital Strategy by Nationwide, and How to Measure Social Media Success: Finding the KPIs That Matter for Your Brand by Travel Nurse Across America.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Customer Experience Matrix

MARCH 24, 2016

To encourage input from the larger community, I’m posting it publicly on this blog. One person told me he liked the case studies best; no surprise there. You’d show the best ones in between speeches or on a loop in the exhibit hall. Or maybe mixed teams to practice their alignment skills. Best, David.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Unbounce

MARCH 17, 2023

It’s one of the best ways to build trust in your brand. Think reviews, social media posts from customers, and case studies. Image courtesy of Trade Coffee Trade Coffee aims to sell fresh coffee from community roasters and shows how those values affect customers on their home page. Running short on money?

Ad Building 52

Ad Building Branding Brand Identity Landing Pages 52

SendX

AUGUST 31, 2021

And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns. They help you schedule, analyse and manage the posts that go on Instagram, Twitter or LinkedIn.

Email Marketing 253

Email Marketing Campaigns Examples Enterprise Management 253

Hubspot

AUGUST 7, 2018

Or, you could pay a social media influencer to share images of your products to her already well-established community. You’ll want to use email, blogging, and social media tactics to increase brand awareness, cultivate a strong online community, and retain customer loyalty. Here’s how to build an email list from scratch.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Buffer

MARCH 5, 2021

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. Our tagline ‘Modern Values, Southern Charm’ plays a huge role in our content creation process- from graphics to captions, we try our best to ensure that anyone who comes across our feed feels accepted.

Social Media 91

Social Media Paid Search Agency Ideal Customer Profiles Media 91

Hubspot

JUNE 23, 2022

Do you have any case studies to share? Even if people are open to AI, they still need compelling (and practical) reasons for it to play a greater role in their business. In other words, to succeed in this community, you need to actively engage with it. According to a study by Goldman-Sachs , an estimated 1.4

Tools 67

Tools Case Studies Tips Buzz 67

KEO Marketing

MAY 24, 2017

In addition, 73% of respondents from the report said they looked at a case study while doing their research, and 96% of respondents said they wanted content that contained more input from industry thought leaders. Your content plan may include whitepapers, blog posts, SlideShares, case studies, videos, and guides.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Marketing Strategy B2B Marketing 48

Huptech Web

OCTOBER 6, 2023

About real-deal examples and case studies where UGC took brands from zero to hero. ? It’s even that random food vlogger on YouTube raving about the best cafe in town. Social Media Posts: The Twitter shoutouts, Instagram stories, and Facebook updates – are all fair game. The psychology behind the WHY. ?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Buffer

AUGUST 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy. Reddit is one of the most vibrant communities on the Internet.

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67