Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

eDataSource

MARCH 4, 2019

We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. The post 2018 Deliverability Benchmarking Series: Q4 Retail appeared first on eDataSource. Our focus today is on Retail and Q4. Total Group.

Advertising Benchmark 61

Advertising Benchmark Deliverability Peer-to-peer CAN-SPAM 61

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email marketing benchmarks can differ depending on the type of business you’re working for and where your clients work.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Benchmark Email

OCTOBER 27, 2021

We have put together… The post Email Deliverability 101: How to Get Your Message to Go Through appeared first on Benchmark Email.

Deliverability 72

Deliverability Advertising Benchmark Email Marketing Design 72

Benchmark Email

MARCH 4, 2024

Email Engagement has become a crucial metric, especially in light of new deliverability requirements set by major email providers like Google and Yahoo. In this guide, we’ll explore strategies to… The post The Ultimate Guide to Boosting Engagement in Email Marketing appeared first on Benchmark Email.

Email Marketing 92

Email Marketing Deliverability Advertising Benchmark Marketing & Strategy 92

Benchmark Email

MARCH 16, 2021

Bounced emails aren’t a new kid on the… The post How to Reduce Email Bounce Rate and Improve Deliverability appeared first on Benchmarkemail. But, after you send them, a large chunk of your subscribers end up not getting it. Can you even imagine the horror?

Deliverability 130

Deliverability Email Marketing Marketing 130

ANNUITAS

AUGUST 21, 2014

A great source for understanding email metrics is the Silverpop 2013 Email Marketing Metrics Benchmark Study as marketers should pay attention to key engagement metrics that show activity and conversion, as well as additional metrics such as the bounce rate, unsubscribe and complaint rates. See more at: [link]. See more at: [link].

Deliverability 100

Deliverability B2B Domain CAN-SPAM 100

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. SEO Competitive Benchmarking. We would be remiss if we did not briefly address the need to benchmark against the competition.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Vision6

JULY 19, 2020

Up-to-date lists will improve your stats but also will prevent you from unintentionally hurting your email deliverability with large bounce rates. #5. The post Benchmark Your Email Stats appeared first on Vision6. While we can’t control what’s happening in the current climate, we should make sure we’re in the best position to respond.

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

ANNUITAS

FEBRUARY 6, 2014

A great source for understanding email metrics is the Silverpop 2013 Email Marketing Metrics Benchmark Study as marketers should pay attention to key engagement metrics that show activity and conversion, as well as additional metrics such as the bounce rate, unsubscribe and complaint rates.

Deliverability 100

Deliverability B2B Domain Click Rate 100

Benchmark Email

OCTOBER 25, 2023

The more your emails get marked as spam, the worse your email deliverability can get over time. Also, being seen as a… The post New Gmail and Yahoo Spam Prevention Requirements and How Email Marketers Can Prepare appeared first on Benchmark Email.

CAN-SPAM 98

CAN-SPAM Email Marketing Deliverability Advertising Benchmark 98

eDataSource

AUGUST 14, 2019

The seventh in our performance benchmark series covers B2B marketing email. Notably , as compared to other industry categories we’ve recently benchmarked, B2B read rates tend to be somewhat higher, possibly because audience engagement may be professionally compelled to some degree. in the bottom quartile (Q1 2018).

Advertising Benchmark 58

Advertising Benchmark B2B Advertising Agencies Trade Show 58

eDataSource

APRIL 16, 2019

Our benchmark series continues with an analysis of Financial Services. Benchmark data establish a bar. Our next Benchmark Blogpost will cover the entertainment industry. We’ll also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018.

Advertising Benchmark 60

Advertising Benchmark Service CAN-SPAM Analysis 60

The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. Causes of blacklisting and low deliverability. Low engagement (e.g.,

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

eDataSource

APRIL 29, 2019

The fifth in our performance benchmark series covers the Entertainment industry. Benchmark data help you set a standard. Our next Benchmark Blogpost will cover Computers & Electronics. The post Benchmarking Series: Entertainment Industry appeared first on eDataSource.

Advertising Benchmark 60

Advertising Benchmark Ad brokers CAN-SPAM Analysis 60

Heinz Marketing

JULY 10, 2018

B2B marketers want to know how their marketing ops and demand generation performance compares to industry benchmarks. I commonly hear from colleagues and clients that they want to see industry standard benchmarks. Benchmarks are a problem, however, because the averages are not based on like for like organizations. Why is that?

Advertising Benchmark 46

Advertising Benchmark B2B Marketing Enterprise Management Lead Ranking 46

KoMarketing Associates

MARCH 7, 2019

Return Path recently conducted the “Lifecycle Benchmark: Insights on new subscriber engagement throughout the first year” report, and statistics showed that marketers are typically able to maintain a 32 percent read rate with new subscribers over the first 12 months of their relationship.

Marketing Report 143

Marketing Report Email Marketing Advertising Benchmark Deliverability 143

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Marketing Insider Group

JUNE 15, 2021

But you still need to hold every influencer you work with to the same set of measurable benchmarks and define their deliverables the same way every time, even if you’re communicating this information in the body of an email or DM. If you (and your influencers) prefer to keep things casual, that’s fine too.

Tips 353

Tips Advertising Agencies Work Management Guidelines 353

KoMarketing Associates

MAY 8, 2019

DemandMetric in partnership with ReturnPath recently published “The State of Email Engagement” report, and discovered that the majority of email marketers who practice list segmentation (46 percent) say that it is a “good” driver of deliverability. This suggests that more marketing emails are successfully reaching the inboxes of customers.

Segmentation 120

Segmentation Marketing Report Email Marketing Deliverability 120

eDataSource

JULY 11, 2019

The sixth in our performance benchmark series covers the Household and Home Improvement industry. Benchmark data help set a standard for understanding your own performance. The post Benchmarking Household and Home Improvement Emails appeared first on eDataSource. Those trends are also reflected in most of the quartiles shown.

Advertising Benchmark 40

Advertising Benchmark CAN-SPAM Trends Analysis 40

KoMarketing Associates

JUNE 25, 2019

Return Path recently conducted the “2019 Hidden Metrics of Email Deliverability” report and discovered that the average spam placement rate for business and marketing emails in 2018 was 14 percent.

Email Marketing 120

Email Marketing Deliverability Business Advertising Benchmark 120

Conductor

DECEMBER 2, 2021

Even the best processes get tested during the busy holiday season as deliverables are needed faster. Analyzing the performance of your content is crucial to benchmark where you rank now and how this could inform your strategy moving forward. The formula is simple, but getting it right takes practice and precision.

Efficiency 116

Efficiency Features SEO Lead Scoring 116

Martech

MAY 8, 2023

For email, look at deliverability metrics as the campaign is launching. Optimization Creating benchmarks from previous performance will help you understand how the marketing efforts are performing. These benchmarks then allow you to optimize within and between channels. This is important, especially when implementing an ESP.

Marketing & Strategy 118

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 118

Vision Edge Marketing

MARCH 12, 2024

” Three deliverables will help you and your team successfully leverage the MTMF, navigate the noise, and extract meaningful, and actionable insights from the results produced in the test phase. The challenge is aptly articulated by data scientist Nate Silver, “The signal and the noise are becoming more difficult to distinguish.”

Training 242

Training Work Management Paid Search Agency Analytics 242

SmartBug Media

JANUARY 19, 2023

Read on to learn about Klaviyo’s attribution reporting, including key metrics, benchmarks, and examples. Total Recipients on Any Given Campaign By measuring the total number of recipient sends, including bounces or failures to deliver, you can investigate issues related to deliverability.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Vision6

NOVEMBER 2, 2023

Email benchmarks by industry To further tailor your email timing, it’s essential to consider industry-specific benchmarks. Below is a table summarising email benchmarks for various industries. What does your email deliverability look like? For more detailed metrics, refer to our email metrics page.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are. Here Are 16 Reasons Why.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

KoMarketing Associates

SEPTEMBER 18, 2018

Return Path recently conducted the “2018 Deliverability Benchmark Report,” which found that the average global inbox placement increased by five percentage points this year (85 percent versus 80 percent in the previous 12 months).

Marketing Report 121

Marketing Report Email Marketing Deliverability Advertising Benchmark 121

Atomic Reach

FEBRUARY 23, 2023

Our persona insights provide the information you need to optimize your content, match you to influencers, and define influencer deliverables corresponding to your audiences. Step Two: Benchmarking Next, we benchmark six months of historical performance data from your social channels and web properties. For all content, 17.3

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

Benchmark Email

JULY 12, 2021

Email deliverability is one of the most critical factors for a successful email marketing strategy. What’s Email… The post What Is Email Throttling and How Does It Affect Email Marketing appeared first on Benchmark Email. In this blog post, we’ll cover what email throttling is and how to avoid it.

Email Marketing 52

Email Marketing Deliverability Advertising Benchmark Marketing & Strategy 52

DiscoverOrg

APRIL 20, 2017

Demand generation has always been a consideration, of course, and traditional metrics like open rates and deliverability won’t go away anytime soon. Lower risks and cost associated with poor email deliverability. These new benchmarks speak to forward-thinking goals leadership is more likely to support. Better demand generation.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Optinmonster

JANUARY 24, 2024

In this blog, we’ll discuss: 9 Important Email Marketing Metrics To Measure 5 Steps To Benchmark Email Marketing Effectiveness What To Test To Improve Your Email Marketing Campaigns Sound good? This information is valuable for maintaining a tidy audience database and monitoring email deliverability success.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

SmartBug Media

JUNE 9, 2023

Benchmarking capabilities provide access to Klaviyo peer and performance data to help you prioritize campaign priorities and resources. Deliverability and open rates are in a downward spiral. If your deliverability and open rates are consistently dropping despite your best efforts to fix the problem, the problem probably isn’t you.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Litmus

JANUARY 25, 2022

Keep in mind: Be sure to have a holistic view of email metrics as well as your digital marketing efforts as a whole to best benchmark for an omnichannel approach. The unsubscribe rate measures how many people opt out of your emails, and in general, you want to aim for less than 1-2% to stay on the good side of deliverability.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Zoominfo

NOVEMBER 29, 2021

Performance metrics Deliverability rate : The percentage of total emails delivered in relation to the total sent. For example, if you send an email to 10,000 people and 9,900 receive the email in their inbox, the deliverability rate is 99%. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Litmus

OCTOBER 4, 2023

Our email reporting template has space to share critical email analytics like: Deliverability rate Open rate Click-through rate Email quality score Unsubscribe rate Bounce rate Be sure to add any company-specific email reporting benchmarks, too. Everyone understands dollar signs, however.

Template 100

Template Budget Programs Click Rate Lead Scoring 100