Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Benchmark Email

MARCH 11, 2024

But what if you could leverage the content from your webinars to create compelling… The post How to Turn Your Webinar into a Blog Post: A Time-Saving Guide for Busy Marketing Managers appeared first on Benchmark Email.

Webinar Metrics 95

Webinar Metrics Advertising Benchmark Business High Quality Lead 95

Drew Neisser

JANUARY 27, 2023

Tune in for a fascinating conversation about the implications of Forrester’s benchmarks, with guidance on budget allocation, marketing orchestration, why brand is important, and more.

Advertising Benchmark 52

Advertising Benchmark Allocation B2B Forrester 52

Vidyard

APRIL 5, 2021

That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Lucky for you, we’ve done the heavy lifting and put it all in the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Valasys

MARCH 17, 2023

This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness. Benchmarks are an excellent tool to help you evaluate your ads’ performance and how they compare to your industry peers. It’s worth noting that benchmarks can vary between industries. But fear not! So, let’s begin!

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Outreach

AUGUST 24, 2021

That’s why it’s essential to know which email statistics matter, how to compare your performance against industry benchmarks, and ultimately, fold these metrics into a better understanding of buyer sentiment. Email marketing benchmarks can differ depending on the type of business you’re working for and where your clients work.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Top Rank Marketing

NOVEMBER 10, 2023

The post Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Benchmark Email

MARCH 5, 2024

Creating compelling blog content that resonates with your audience is key to marketing success. Marketing managers understand the importance of addressing the needs and interests of their target audience, but finding fresh and engaging blog topic ideas can be a challenging task.

Generation 52

Generation Advertising Benchmark Email Marketing Marketing & Strategy 52

Sword and the Script | B2B

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. Case studies make for excellent blog posts too.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Benchmark Email

APRIL 26, 2022

The hard work that you put into crafting informative blog posts only pays off if you get eyes on them, and nailing the blog post title is the first step to making sure that you’re capturing the attention of as many readers as possible.

Effectiveness 105

Effectiveness Tips Advertising Benchmark Content Marketing 105

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. The post Email Marketing Benchmarks, Trends and Statistics first appeared on V12. Statista ) In 2021, 4.03 billion by 2024.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Benchmark Email

JULY 5, 2023

Are you a blogger looking to take your blog to new heights in 2023? In today’s digital landscape, where content is king, having the right tools can make all the difference in the success of your blog. In fact, 80% of bloggers reported that blogging drove results for them in 2022. Well, you’re in luck!

Tools 52

Tools Blogger Best Practices Advertising Benchmark 52

Vidyard

APRIL 8, 2021

To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Our video for sales benchmarks infographic has quick hits for you. Download the 2021 Video for Sales Benchmark Infographic.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Vidyard

APRIL 5, 2021

That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Lucky for you, we’ve done the heavy lifting and put it all in the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

ANNUITAS

AUGUST 25, 2016

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. A few basics need to be established before building a survey or attempting a benchmark. State your purpose/goals-. Keep it simple-.

Advertising Benchmark 100

Advertising Benchmark Customer Surveys Validation Rules 100

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

APRIL 5, 2021

That’s why you need benchmarks to guide best practices, help you identify opportunities, and evaluate your success. Lucky for you, we’ve done the heavy lifting and put it all in the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. SEO Competitive Benchmarking. We would be remiss if we did not briefly address the need to benchmark against the competition.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Benchmark Email

DECEMBER 8, 2021

There’s a blogging industry motto – publish more blog posts to get more traffic. It isn’t… The post 16 Things to do Before and After Publishing a Blog Post appeared first on Benchmark Email. It isn’t… The post 16 Things to do Before and After Publishing a Blog Post appeared first on Benchmark Email.

Advertising Benchmark 114

Advertising Benchmark Traffic Optimization Planning 114

Vidyard

APRIL 8, 2021

To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Our video for sales benchmarks infographic has quick hits for you. Not ready to dive into the full report?

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Benchmark Email

JANUARY 18, 2023

This guide will show you… The post How to Promote Your Blog Posts Using Email Marketing appeared first on Benchmark Email. While there are many ways to get your content in front of your audience, email marketing is often underutilized.

Promotion 80

Promotion Email Marketing Advertising Benchmark Distribution 80

KoMarketing Associates

SEPTEMBER 10, 2019

So here’s a simple way to benchmark your own B2B ecommerce marketing. Now for the benchmarking part: Does your organization have any of these best practices in place? Where does your B2B ecommerce marketing stand? It always helps to know how you compare to others, especially in the competitive field of business.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Heinz Marketing

MAY 8, 2020

But without proper benchmarking and analytics, meeting lead and sales expectations is tough– Especially if you are unable to forecast how campaigns might perform or set appropriate marketing budgets to achieve sales goals. How to benchmark your marketing channels. Now you have established benchmarks.

Marketing Qualified Leads 93

Marketing Qualified Leads Lead Ranking Advertising Benchmark Advertising Channels 93

BenchmarkONE

FEBRUARY 11, 2021

We’re pleased to announce that Benchmark has added a contact management app to our family of sales and marketing software. Contacts+ is closely aligned with Benchmark’s vision of igniting relationships with simple sales and marketing tools. You can read all about the acquisition here on the Benchmark Email blog.

Advertising Benchmark 52

Advertising Benchmark Contacts Marketing Management Acquisitions 52

BenchmarkONE

FEBRUARY 11, 2021

We’re pleased to announce that Benchmark has added a contact management app to our family of sales and marketing software. Contacts+ is closely aligned with Benchmark’s vision of igniting relationships with simple sales and marketing tools. You can read all about the acquisition here on the Benchmark Email blog.

Advertising Benchmark 52

Advertising Benchmark Contacts Marketing Management Acquisitions 52

Benchmark Email

AUGUST 4, 2021

It’s never too late to step up your blogging game. Blog posts help bring more traffic to your website and generate new leads. This explains why 86% of content marketers use blogs as part of their strategy. They also help you establish authority within your industry.

Advertising Benchmark 98

Advertising Benchmark Traffic Email Marketing Marketing & Strategy 98

DotDigital

NOVEMBER 8, 2021

Why are benchmark reports important? What can you learn from email marketing benchmark reports? Benchmark statistics can help you determine where you focus your marketing efforts and where to take your email marketing strategy into the new year. Dotdigital Global Benchmark Report 2021.

Advertising Benchmark 52

Advertising Benchmark Statistics Verticals Marketing Report 52

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Benchmark Email

AUGUST 22, 2021

Well, your website wishes it could do the same for your blog posts. But does… The post How to Update Your Old Blogs for SEO in 2021: 5 Tested Tips appeared first on Benchmark Email.

SEO 114

SEO Tips Advertising Benchmark High Quality Lead 114

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Parse.ly

MARCH 11, 2020

That’s why we’re introducing Benchmarks, a new way to compare performance. Benchmarks is a beta feature and may change as we respond to your feedback. You can navigate to Benchmarks from any author, section, or tag details page: This blog post will cover some of the main use cases to get you started. Benchmarks FAQ.

Advertising Benchmark 52

Advertising Benchmark Tagging Features FAQ 52

ANNUITAS

OCTOBER 29, 2015

So, to address this and start the benchmarking for organizations that fall into the enterprise category, ANNUITAS launched the first B2B Enterprise Demand Generation Study in 2014 and found that enterprise marketers are not unlike other B2B marketers. However, they struggle on a bigger scale than most.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Scoring Lead Ranking 100

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. Probably not.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Benchmark Email

FEBRUARY 1, 2023

Your company blog is one of your most valuable marketing assets. So when you have… The post 10 Blog Metrics You Should be Using to Track Success appeared first on Benchmark Email. So when you have… The post 10 Blog Metrics You Should be Using to Track Success appeared first on Benchmark Email.

Guidelines 59

Guidelines Advertising Benchmark Email Marketing Media 59