Marketing Insider Group

JANUARY 2, 2024

That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Anyword

SEPTEMBER 29, 2022

So, when deciding where to invest your money, how do you decide between traffic or conversions? Traffic Acquisition 101. Traffic acquisition follows two paths: organic and paid. Organic traffic tactics involve press releases, strong SEO efforts, quality content, email marketing, and of course, social media marketing.

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

ClearVoice

MAY 13, 2021

This, in essence, is behavioral targeting. As the name suggests, it’s a strategy where marketers follow your behaviors to better target you as a customer through advertisements, newsletters, web copy, blogs, and content in general. Three do’s of behavioral targeting. These do’s include: Do think outside of the box.

Examples 104

Examples Amazon Paid Search Agency Newsletter 104

Navigate the Channel

JANUARY 19, 2024

Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. This article explores three effective ways to use social media to grow your blog. Social media can drive considerable traffic to your blog. This can make your posts more discoverable to a wider audience.

Social Media 65

Social Media Media Blogger Demographics 65

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. Since organic traffic is free, organic lead generation has a much lower cost and better return on investment (ROI). Search Engine Optimization.

Organic Leads 87

Organic Leads Traffic Organization Sales Qualified Leads 87

Valasys

FEBRUARY 22, 2024

By leveraging these resources understanding foot traffic no longer needs to be left to chance; it can be a thought out strategy. Importance of MarTech in Driving Foot Traffic MarTech is about blending marketing and technology to enhance how businesses implement their marketing plans.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

Marketing Insider Group

APRIL 17, 2023

90.63% of Content Gets No Traffic From Google. Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. How Often Should You Blog?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Traffic analytics. Users can get insights into a website’s traffic sources, visitor behavior, and overall performance. User behavior.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

SEPTEMBER 12, 2023

We can create reports, summaries, and basic blog posts in seconds. AI does a good job analyzing this data, identifying trends , and predicting user behaviors. AI delves deep, segmenting and pinpointing specific audience groups based on their behavior, interests, and demographics. Personalized Promotion.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). Your pricing will vary based on your traffic volume. all blog posts) Yes(?) all blog posts) Yes(?) What to do? If GA4 will meet your needs going forward, great!

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Why is organic traffic important? Don’t panic.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Marketing Insider Group

JANUARY 2, 2024

These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.” In the B2B landscape, the buyer’s journey is markedly different from the impulse-driven consumer behavior seen in B2C.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Convert

NOVEMBER 19, 2020

Use the Session Recreation module, according to specific segments or visitor struggles, to dig even deeper into what is driving certain behaviors and let the AI bot automatically recommend MVT winning variations based on metrics you define. Convert truly cares about your privacy and the privacy of your traffic. What’s Next?

Multivariate analysis 98

Multivariate analysis Merchandising Enterprise Management Touchpoints 98

Launch Marketing

AUGUST 7, 2019

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. These results can help influence topics that you want to focus on when writing a new blog post.

B2B 132

B2B Aggregators Keywords Curation 132

RebelMouse

JUNE 20, 2023

This article was originally posted on the Chartbeat blog. For additional context on the factors that influence an article’s lifespan, we also investigated how the primary traffic source, the topic of the article, and even the time of publication affects readership. Here’s what the data shows. How Do Referral Sources Affect Lifespan?

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

Marketing Insider Group

MARCH 11, 2024

No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed. Nearly 60% of all website traffic currently comes from people using mobile devices. Dive into your analytics, looking at unique visitors, traffic sources, page views, bounce rates, and exit pages. Keywords are still important.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. 9 percent?! Quick Takeaways. The good news?

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

FEBRUARY 5, 2024

Learn about the event-based tracking system, and see how it can offer a more nuanced view of user behavior. For instance, combining GA4’s user behavior data with Semrush’s keyword analytics can reveal deeper insights into how your content is performing. Embrace these changes by understanding the new data models.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Digilant

JULY 10, 2022

Will DOOH fill customer journey awareness, traffic, or conversion gaps? With DOOH, you have access to various data-driven targeting tactics, including behavioral, demographic, proximity, and more. Feel free to tie the impact of your DOOH exposure to anything from brand lift to foot traffic. Be intentional and specific.

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Act-On

APRIL 26, 2024

Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. The whole framework hinges on the relative importance of each piece of information or behavior.

130

130

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Optimize for Mobile Devices Given the continued increase in the share of mobile Internet traffic , it’s vital to optimize your B2B email marketing for mobile devices. One easy method is to figure out average value per lead.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Marketing Insider Group

NOVEMBER 6, 2023

With platforms like Google Analytics, you get insights into user behavior , while Mixpanel offers a deeper dive into specific user actions. Predictive Analytics and Machine Learning By analyzing past data, these tools can predict future trends and behaviors. It’s about understanding and optimizing your audience’s journey.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

DECEMBER 18, 2023

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Why Outbrain? Why YouTube Ads?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

OCTOBER 3, 2023

Here’s the headline from Marketing Insider Group’s about us page: Our headline tells our potential customers both what we do (deliver fresh content to client websites) and the value we can offer them (traffic and leads). Social proof caters to the idea that people are influenced by the behaviors and decisions of their peers.

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

Circle Studio

MARCH 21, 2019

We can’t emphasize the importance and value of blogging for your firm enough. It is a primary aspect of content marketing and can establish your firm as a subject-matter expert while driving traffic to your site and generating leads. Here we outline 5 fundamental key performance indicators for measuring your blog’s success.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? How can I track the bounce rate for my blog posts? And you know what?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Optinmonster

JANUARY 13, 2021

Are you looking to boost traffic on your site using push notifications? In this article, we’ll show you how to easily create push notifications to boost traffic and conversions on your WordPress site. It has powerful features to help you boost engagement, traffic, and return rates. Creating Lead Generation Notifications.

Traffic 78

Traffic API Click Rate SMS 78

Webbiquity

FEBRUARY 7, 2023

While it was meant for our readers, it got picked up by many prominent publications, which drove additional traffic to us.” For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Two of the most effective are through blog posts and case studies.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

Valasys

JULY 26, 2021

In this blog post, we’ll break down the most important B2B strategies and look at some of the most effective approaches to generate leads. You should drive more B2B traffic to your content, which can increase your subscriber’s list. Spending money to entice someone who isn’t interested will help you get more B2B traffic.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Webbiquity

APRIL 7, 2015

If you want to dramatically improve your organic search traffic , you have to make your website better. If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. Understand user behavior. He blogs at ProOptimization.com. About the Author.

Traffic 100

Traffic Organization Link Building Click Rate 100

Martech

APRIL 18, 2024

And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. “A Many SEOs use Search Console to measure organic search traffic. This study included thousands of domains and tens of billions of sessions, though it excluded direct traffic.)

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

Marketing Insider Group

FEBRUARY 22, 2021

For most brands, organic search traffic is paramount. Content helps you meet every ranking factor including topic authority, backlinks, traffic, user engagement, brand signals, trustworthiness, pages to index, and more. Increased Traffic to Your Website. Better Website Engagement and User Behavior.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Top Rank Marketing

JANUARY 24, 2024

Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages. Continuous Measurement and Analytics: Stay vigilant, monitor trends, and adapt strategies based on evolving search algorithms and user behaviors.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Webbiquity

JUNE 1, 2021

While audience behavior can reveal potential successful topics, you need to know how you design your content. Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. What follows is a traffic spike in relevant, high-quality visitors to your blog post.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362