Report: B2B Marketers Favor Internal CRM Data Over Third-Party Providers
KoMarketing Associates
APRIL 3, 2017
New research suggests that B2B marketers are satisfied with the third-party resources they turn to for data, but they have more confidence in the information they harness through their own CRM. However, just one-in-five B2B marketers elect to update their data if existing values conflict with third-party data.
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