Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Marketing Insider Group

MARCH 29, 2021

However, if you do go with adding to your in-house team, be sure that your top candidates’ portfolios demonstrate knowledge of your new target markets as well as competency in writing, design, or video production. Expanding beyond borders. Image via Pixabay. Listen to them and enter into conversations when you see an opening.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Contently

MARCH 30, 2023

The problem isn’t (usually) the writing. Thus, when we set out to write SEO-oriented content, there’s no foundation on which to build it. Rethink Who You’re Writing For Who do you think reads your SEO content? In other words, we are writing content to capture attention from the wrong eyeballs.

SEO 144

SEO SERP Content Keywords 144

Webbiquity

NOVEMBER 4, 2021

Whether your business is B2B or B2C, your client or customer experience needs to be prioritized. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. Knowledgeable help. Convenience. Friendly service. Why Acquire New Customers?

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Visitor Queue

JULY 31, 2023

For B2B and B2C companies alike, their content creation strategy is critical for the overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about. Content marketing is big (obviously).

B2B Sales 89

B2B Sales Traffic B2B Marketing Marketing Strategy 89

BOP Design

OCTOBER 18, 2022

This is contrasted with companies that sell directly to consumers as those are considered B2C firms. How do you write a B2B website? How do you write a B2B website? Writing the copy for a B2B website is a process and often requires the input of the subject matter experts (SMEs) at your company and a professional copywriter.

Design 107

Design Marketing Websites B2B Advertising Agencies 107

Webbiquity

AUGUST 6, 2020

. “Over the past five years, many marketers have realized that partnering with trusted industry experts to co-create content provides the king of marketing experience that drives engagement, brand credibility, and marketing performance,” writes Lee Odden, TopRank CEO.

Research 243

Research B2B Marketing B2B Budget Programs 243

Velocity Partners

FEBRUARY 14, 2024

In truth, B2C has been eyeing me my whole life. Being turned down from every B2C marketing role I applied for, I stumbled into a B2B agency without really knowing what happened, or what I was doing. Dear B2B, Has it been five years already? How time flies. Stay with me, I promise I’ll bring it around). And then, BAM. COMPLEXITY.

B2B 83

B2B Lock-In Conversion Rate Advertising Agencies 83

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) This practice is just wrong. It’s also wise to use only data your industry considers fresh.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Webbiquity

MARCH 10, 2022

Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. Staying true to your brand values and prioritizing the customer experience will make it easier for you to maintain a strong and positive brand image in the long run.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

SEMrush

FEBRUARY 5, 2021

In this post, we’re going to look at the differences between B2C and B2B writing and share some tactics for creating B2B content that will differentiate you from your competition. Not all B2B texts are created equal.

Tactics 140

Tactics B2B Differentiation Content 140

Biznology

JUNE 21, 2018

B2B vs B2C Content. Obviously, B2B businesses should have vastly different strategies than B2C companies. To dive a little deeper: B2C businesses need to make content that energizes and excites their customer base and focuses on customer experience. Understand Your Place.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

SmartBrief - Marketing

MARCH 22, 2024

This is something that current AI-driven systems can do, and businesses are seeing the benefits,” writes Sania Khan of Eightfold AI in this Inc. The headline also intimates two notions about copywriter obsolescence that are worth discussing: AI lacks human-ness and it can’t write good copy.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Webbiquity

JUNE 14, 2022

Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. Prepping early, staying on track, and following through with leads can change the outcome of your presentations. Business developers can plan successful B2B sales meetings by following these effective tips.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Webbiquity

OCTOBER 10, 2017

But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. So clearly, mobile search is not just a B2C phenomena. He writes about technology, marketing, and social media for the aspiring entrepreneur. Reports argue that in the U.S

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

chiefmartech

FEBRUARY 7, 2024

I started programming as a kid, writing multiplayer games for dial-up bulletin board systems (BBSs) — a precursor to the web and social media as we know it today. While acknowledging the cosmic power of that low-level foundation upon which all software has been built, let me just say that writing Assembly sucked. I have a point.

Budget Programs 91

Budget Programs Marketing Automation Services Domain Software 91

Webbiquity

NOVEMBER 11, 2021

Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. These five points will help keep the client at the forefront of your scaling, ensuring effective, lasting expansion. It’s then possible to sustain long-term success for your company.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Martech

APRIL 3, 2024

Her story could be taken from the pages of a novel, like the many she reads, and also writes, in her free time. I actually have a Master of Fine Arts degree in Creative Writing. And I knew I could write, so I figured I could write content for magazines. Q: Are you still writing? A: For sure.

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Press Conference 77

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2C.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. Tailored keyword research for B2C Keywords are the foundation of B2C SEO.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Zoominfo

FEBRUARY 18, 2021

Write extensively about your mission and the problems you solve. Sure, you want to write informative articles that help boost your search engine rankings. Sharing information, being active on social media, and creating interesting content can all help people get to know who you are and what you do.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Webbiquity

OCTOBER 15, 2021

Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. It’s essential to track your client engagement to determine the success of your marketing strategies when displaying your sustainability efforts.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. To write better B2B case studies , focus on letter your clients’ words and stories showcase your value rather than just repeating your brand messaging. Guest post by Eleanor Hecks.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Industrial Marketer

JANUARY 3, 2023

B2B writing is an essential skill for any marketer that sells B2B products or services. Unlike B2C writing, B2B writing can be somewhat tricky to master. Read more » The post Successful B2B Writing: 7 Best Practices appeared first on Industrial Marketer.

Practices 52

Practices B2B Best Practices B2B Marketing 52

Martech

MARCH 14, 2024

This type of uncertainty isn’t just a B2C problem. Getting a little writing help from AI isn’t the problem. The problem is when business leaders write posts without the originality or unique perspective required to make the content valuable.

Marketing AI 120

Marketing AI Work Management Marketing Management B2B Thought Leadership 120

Marketing Insider Group

SEPTEMBER 20, 2023

How Marketers Use AI: 6 Important Use Cases Personalization If you’ve worked in marketing for even a day, you know personalization is an absolute must to win new customers in every industry across B2B and B2C. Image Source: Salesforce You might be thinking: Can AI really personalize marketing communications in a way that feels genuine?

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. What is the difference between B2B & B2C SEO? Conceptually, B2B and B2C SEO have a similar basic goal: you want people searching for you to find you. Here are four key differences between B2B and B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Onalytica B2B

SEPTEMBER 22, 2017

Bio: Mark Fidelman is the CEO for Fanatics Media , a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. Mark writes the Socialized and Mobilized Columnist on Forbes and is the author of the book SOCIALIZED! Always experimenting and always improving. The benchmark for B2B companies to emulate.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Martech

APRIL 20, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is our roundup of now available AI-powered martech products, platforms and features announced this week: Constant Contact’s AI Content Generator allows customers to automate the copy drafting process for email, text and social media campaigns.

Paid Search Agency 109

Paid Search Agency Ads Google Product 109

Navigate the Channel

MARCH 11, 2024

Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 Online companies overall grew and many remain strong. trillion today to $5.4

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. Writing compelling headlines takes research and creativity. Most importantly of all, writing great headlines takes testing. Image credit: Domenico Loia on Unsplash.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff. What is B2C marketing automation? B2B vs. B2C Marketing Automation.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

nDash

MAY 17, 2022

Below, meet six expert financial technology writers working across B2B, B2C, and B2G verticals on the nDash platform. Dawn is a freelance writer and marketing consultant specializing in digital and content marketing for small to mid-sized technology firms and writing services for B2B and B2C companies. Aimee Pearcy.

Marketing Budget 52

Marketing Budget Copywriting Content Marketing Verticals 52

nDash

MAY 17, 2022

Below, meet six expert financial technology writers working across B2B, B2C, and B2G verticals on the nDash platform. Dawn is a freelance writer and marketing consultant specializing in digital and content marketing for small to mid-sized technology firms and writing services for B2B and B2C companies. Aimee Pearcy.

Marketing Budget 52

Marketing Budget Copywriting Content Marketing Verticals 52

Martech

MARCH 17, 2023

WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. It cannot combine and write in different styles like Jasper or ChatGPT. The system remembers your writing style and preferences. offers two ways to write a blog post: Freestyle and Blog Post Wizard.

Marketing AI 96

Marketing AI Copywriting Landing Pages FAQ 96

Engagio

JULY 29, 2021

So instead of writing loads of guest posts a week, stick to writing original guest posts for a high-quality, trustworthy website whose audience you are familiar with. Sometimes B2B marketers miss out on opportunities because they’re trying too hard not to be B2C marketers. Take Facebook: the archetypal B2C platform, right?

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Hubspot

JUNE 13, 2023

AI for Sales Prospecting Salespeople that responded to our recent AI survey said they use AI/automation in prospecting for: Lead scoring and qualifying leads Writing prospect outreach content Personalizing prospect outreach 1. Writing prospect outreach content. AI can help you write personalized and compelling messages for prospects.

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Sales Qualified Leads 80