The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. With so much potential, marketers would be wise to get their ABM programs right. Why it’s hot. Why we care.

Account Based Marketing 110

Account Based Marketing ABM Marketing & Strategy Landing Pages 110

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. In the global village that is online commerce, shoppers have a choice. Hear me out.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Convince & Convert

FEBRUARY 27, 2015

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Lake One

APRIL 28, 2020

Forrester Research found 74% of B2B buyers conduct more than half of their research online before making a purchase offline. Difference between B2B & B2C. Understanding the distinction between B2B and B2C web strategy starts with acknowledging the substantial differences in the types of transactions. Here’s how.

Marketing Websites 52

Marketing Websites B2B Marketing & Strategy Forrester 52

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Top Rank Marketing

MARCH 18, 2024

“ AI is killing the internet ” became a common refrain in those early days, speaking to the dread and apprehension being felt regarding its disruption to the way things have been done online. Compared to most B2C content, B2B content is more complex, niche, and difficult to summarize.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Porch Group Media

SEPTEMBER 9, 2020

Spend is also increasing for digital advertising as consumers head to online channels for information. This varied slightly for B2C and B2B marketers. In B2C, channels such as digital, social, mobile and website all expected to see increases in budget for a large percentage of marketers. Read more here. Read more here.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. NOTE: HubSpot Payments is currently in open beta. with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

Martech Advisor

DECEMBER 17, 2019

In fact, they are expecting a B2C level experience. The mainstream use of apps for personal communications and B2C transactions has led to buyers to expect the same level of seamless service they experience during B2C interactions. Today, a modern and seamless online purchasing process is vital to buyer expectations.

B2B Sales 57

B2B Sales Service B2B Forrester 57

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Online Video. Clean Email Data.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Martech

SEPTEMBER 29, 2023

Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track. Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 Don Peppers and Martha Rogers will be proud.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. Why it’s hot. Account-based marketing addresses changes in B2B buyer behavior.

Account Based Marketing 82

Account Based Marketing Buy Process Marketing Automation Services 82

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Let’s play a little game. Can you guess what year this lede is from? That’s a pretty impressive stat!

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Square 2 Marketing

NOVEMBER 14, 2019

B2C decisions generally happen over shorter time frames, and larger B2B decisions happen over longer time frames. Regardless, those time frames are windows of opportunity for savvy marketers to take advantage of the prospect’s buyer journey and continue the conversation with them, online and offline. Demand Gen Report ).

Lead Nurturing 50

Lead Nurturing Leads Lead Marketing Qualified Leads 50

PathFactory

NOVEMBER 9, 2021

A secular shift from in-person to online sales. According to Gartner, online procurement of B2B solutions is expected to increase from 49% to 59% by 2023, with website sales surpassing salespeople as the leading source of revenue. B2B buyers want a B2C experience. What are those changes? And that trend is expected to continue.

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

Biznology

JANUARY 16, 2017

This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I How Not To Do Treat Your Customers: One example of treating loyal B2B and B2C customers poorly is Comcast. I recommend giving it a read.).

Pricing 80

Pricing Price Loyalty Forrester 80

Sana Commerce

MARCH 4, 2022

Brick-and-mortar companies began to sell online in the 1990s and then started migrating towards e-commerce platforms in the 2000s. The most sophisticated companies are now offering webinars, online learning tools and other useful web content. Online vs. in-person sales. The big headline is that commerce is moving online.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Sprout Social

MAY 10, 2019

That’s one-third of all the people online and a heck of a lot of opportunity for any business. YouTube’s popularity spans 91 countries and 80 different languages , covering about 95% of the global online population. A lot of companies assume that YouTube is strictly a B2C channel. Currently, there are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.

B2B Marketing 100

B2B Marketing Planning Branding Brand Identity 100

Contently

APRIL 19, 2016

Welcome to the new world of online customer service. New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. just yet, they are already highly successful channels for B2C communications in China and Europe.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Seismic

AUGUST 31, 2020

Whether it is social media, television, online video, or email, we are living during a time when we are bombarded by a constant barrage of messages. B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive.

Content 88

Content Buyer's Journey Touchpoints Television marketing 88

Versium

NOVEMBER 6, 2018

Versium’s own Chris Matty was featured in a recent Forrester report on humanizing B2B marketing. The punch line: Empathy is the key to humanizing marketing, for both B2B and B2C customers, and it’s essential. As pointed out in the Forrester Report, “As humans, we yearn to have our feelings, experiences, and attitudes acknowledged.

Forrester 40

Forrester Ideal Customer Profiles Profiling Contact Marketing 40

Vidyard

MARCH 13, 2018

But with so much competing noise online, marketing and customer experience teams are looking for new ways to stand out and connect with their customers in a more personal way.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

BOP Design

APRIL 16, 2018

This “recommendation and review” culture for B2C buyers is the same for B2B buyers. According to research by Forrester, 59 percent of B2B buyers prefer to do research online instead of interacting with a sales representative. For B2B companies, customer or client reviews are essential to a successful marketing strategy.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy B2B 48

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Sana Commerce

DECEMBER 6, 2021

With more competition online than ever before, it’s time for B2B suppliers to step up their e-commerce game to ensure they can fight off the competition. Yet, many are struggling to deliver the same experience online that has made them successful offline, putting them at risk of losing customers. Ease of asking questions.

B2B 52

B2B Marketing Management Case Studies Paper 52

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 WebSite/blog: [link] She is a speaker and senior analyst at Forrester specializing in B2B marketing. Mary Shea – LinkedIn: [link] ?

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Vidyard

MARCH 13, 2018

KITCHENER, Ontario – March 13, 2018 – In today’s increasingly digital world, organizations are turning to rich online content to better engage their audience, build brand affinity and increase customer satisfaction. Personalized Video Creates Better Customer Service Experiences, March 2018 Forrester report.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Porch Group Media

JANUARY 26, 2021

This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Creating exceptional experiences for your customers and prospects can set yourself from the competition. Customers no longer base their loyalty on price or product.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Conversica

JUNE 8, 2021

As a result, businesses quickly pivoted from traditional go-to-market strategies to now conducting business 100% online. Separately, a report by McKinsey & Company showed that B2B buyers are not hesitant to transact those strategic technology purchases online. B2B has benefited from earlier B2C digital experience innovation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Canadian Marketing Association

APRIL 9, 2015

OK, maybe not a big surprise, but consider what this means in the context of B2B marketing: B2B buyers are accustomed to the ways of buying for business as they do as consumers (read this as online search often comes first). So it’s natural that there’s a blurring of the lines between B2B and B2C marketing tactics.

P2P 48

P2P B2B Paid Search Agency Forrester 48

KoMarketing Associates

SEPTEMBER 14, 2013

B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Vidyard

OCTOBER 27, 2019

Apart from being a rich, visual medium, there are a lot of perks to making online video marketing part of your digital strategy. Websites that make effective use of video increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018. These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. According to a Forrester survey , 44 percent of online customers think live chat is one of the essential things a website can offer.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62