Top Rank Marketing

APRIL 3, 2024

Since this is a B2B marketing agency and not a competing soft drink company, we’ll look to decipher the former. The results of their research revealed exactly what you need to break through the noise, capture new audiences, and reap all the benefits of being seen on the world’s epicenter for B2B professionals. On to images.

Linkedin 100

Linkedin B2B Marketing Tips B2B Thought Leadership 100

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The “Power Trio” for B2B Marketing, sales, and customer success – the three pillars of B2B growth – each possess unique insights crucial for driving meaningful growth.

Top of Funnel 114

Top of Funnel Work Management Verticals Marketing Management 114

Heinz Marketing

APRIL 8, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. TikTok for B2B companies: How to Do it Right By Chantelle Riley TikTok’s meteoric rise as a social network is matched by its reputation as a B2C marketing channel.

Ideal Customer Profiles 98

Ideal Customer Profiles Optimization B2B Digital Transformation 98

Launch Marketing

AUGUST 25, 2021

A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. Regardless of the industry or vertical, new products most often stem from pain points. Evaluate and elevate your product launch toolkit with the strategies and tips in our B2B Product Launch Toolkit. Feature Preview.

Product 133

Product B2B FAQ Verticals 133

Zoominfo

MARCH 8, 2024

Executives are planning to increase cross-sell opportunities and land-and-expand initiatives in key markets and verticals, and investment in their partner ecosystem. Existing or prospective partner companies could leverage this signal to proactively pitch their reach and engagement with key verticals to land a major investment.

Zoominfo 130

Zoominfo Cross-Selling Marketing Analytics Tools Verticals 130

Zoominfo

AUGUST 1, 2023

Businesses in every sector and vertical are overwhelmed by data. Salzman also demonstrated a pre-release feature for SalesOS that pulls data from a contact profile, including the prospect’s tech stack, their location, and contact data, and creates a relevant outreach message from just a few plain-language prompts.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

SalesIntel

JUNE 15, 2023

There are many factors to consider when looking for a B2B data provider for your business, or deciding whether to make a switch from, your existing B2B data provider. However, there is one thing most B2B data providers have in common. Teams, especially now, don’t have the budget. Failure and inefficiency are imminent.

Ideal Customer Profiles 96

Ideal Customer Profiles Pricing Price Marketing Analytics Tools 96

BOP Design

JUNE 24, 2020

In this blog, Bop Design is presenting some of our favorite B2B website designs and providing reasons why we contend they hit client marketing objectives. The following are 5 websites for B2B companies from very different industries—from biotech to life sciences to radio technology to SaaS. Silvus Technologies. CorTechs Labs.

Marketing Agencies 2 109

Marketing Agencies 2 Design Enterprise Management Work Management 109

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. The content designed to fuel a B2B SEO strategy must then suit this purpose.

Top of Funnel 52

Top of Funnel SEO Long Tail Marketing Marketing & Strategy 52

Top Rank Marketing

APRIL 3, 2024

Since this is a B2B marketing agency and not a competing soft drink company, we’ll look to decipher the former. The results of their research revealed exactly what you need to break through the noise, capture new audiences, and reap all the benefits of being seen on the world’s epicenter for B2B professionals. On to images.

Linkedin 52

Linkedin B2B Marketing Tips B2B Thought Leadership 52

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Contently

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. On Instagram, Reels debuted in 2020 and have been a runaway success, eclipsing Stories in 2022 to become Instagram’s fastest-growing feature worldwide. TikTok is probably the best-known platform for brand videos.

Relevance 201

Relevance Brand Identity Branding Viral Marketing 201

Aberdeen

NOVEMBER 23, 2020

By combining Aberdeen’s highly scaled intent data and wide-reaching industry research with SWZD’s community of technology professionals and robust performance marketing capabilities, SWZD is now positioned as a premier B2B tech marketplace. “We

Intent Data 98

Intent Data Acquisitions Intent Demand Generation Agencies 98

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Recommended Aspect Ratio: Vertical (4:5).

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

The Point

MARCH 18, 2020

Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Provide (as many are) free versions of your product, or premium features, or extended licenses. How to Approach Demand Gen in Challenging Times #B2B Click To Tweet.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Only B2B

FEBRUARY 11, 2024

Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. Must Read: How to Collect B2B Intent Data? See which features they prioritize, even how they view competitors. As a B2B marketer, you are likely to wear multiple hats.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Customer Experience Matrix

NOVEMBER 24, 2018

Oracle plans to release a dozen industry-specific data schemas including B2B and B2C verticals. The B2C customer segmentation features of CX Unity are available now. The machine learning and recommendation features would put it in the class of “personalization” CDPs I defined earlier this month.

Marketing Management 235

Marketing Management API Verticals Trigger Marketing 235

Paul Gillin

OCTOBER 3, 2014

The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.” Their feature stories are mixed with a steady stream of un-bylined news shorts. B2B communities journalism' Others include Electronics360.com

Communities 50

Communities Verticals B2B Domain 50

Contently

JULY 27, 2017

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. Martin , surveyed more than 230 decision-makers across industries and departments about their experience with B2B sales processes. The company, along with researcher Steve W.

Studies 133

Studies B2B B2B Sales Verticals 133

Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? Paul Gillin, host of the For Immediate Release (FIR) B2B podcast.

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Aggregage Curation Aggregators B2B 100

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. LinkedIn Featured Customers.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Sword and the Script | B2B

SEPTEMBER 24, 2020

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of everything in B2B. Part of relevancy is speaking to business problems unique to a vertical market.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

Valasys

MAY 11, 2021

Target customers of B2B companies are other companies. On the other hand, B2B companies make use of market research to know the requirements of their target customers. On the other hand, B2B companies make use of market research to know the requirements of their target customers. What Does Market Research Provides?

B2B Marketing 52

B2B Marketing Research Advertising Agencies Planning 52

Ledger Bennett

JANUARY 9, 2022

It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to dominating B2B. This phenomena is not limited to the consumer market, but instead is spreading across nearly all industry verticals – especially B2B. It’s a total shift towards measurable revenue.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Contently

SEPTEMBER 24, 2021

He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. In October 2013, a hot social media startup, started by a trio of Stanford students, released a feature that would alter the course of social media: Stories.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. Click-through landing page: This type of landing page shares the benefits and features of a product along with a CTA button, encouraging them to start a free trial. Image credit: Domenico Loia on Unsplash.

Landing Pages 208

Landing Pages Optimization Conversion Rate Lead Scoring 208

Confessions of a B2B Marketer

MARCH 2, 2023

Check out Fame Check out bCast Check out Abney Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Tom explores the strategies these companies used to achieve their success, such as vertical integration, cost reduction, and offering better services at lower costs.

Verticals 52

Verticals Outreach B2B Sales Linkedin 52

Zoominfo

MAY 11, 2020

Are you taking full advantage of sales territory mapping , or are there other untapped regions or verticals that should be getting more attention? And how do you measure year-over-year performance in particular verticals or territories – without knowing where to measure in the first place? Step 1: Begin with a Buyer-Centric Approach.

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. Those cookies are retiring in 2024.

Marketing AI 119

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 119

Choozle

FEBRUARY 16, 2021

Digital advertising strategies can vary greatly depending on the vertical and target audience. For B2B marketers looking to reach decision-makers at companies, this year has offered up some changes to targeting strategies and best practices. Q: What are some of the benefits of being able to target specific B2B audiences?

Paid Content 52

Paid Content Advertising Agencies Tactics Advertisements 52

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

PureB2B

FEBRUARY 17, 2021

Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? Remember that many of your clients, especially if they are in the B2B space, still do a lot of work on their laptops or PCs. Extending the Reach in B2B marketing. Google Web Stories.

Google 124

Google Content Marketing Content Verticals 124

Martech

NOVEMBER 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are communities the future across all verticals? B2B buyers too have had enough of just being sold to; being upsold, cross-sold…sign on the dotted line.

Communities 96

Communities Verticals Sample CMO 96

Lenny's Newsletter

SEPTEMBER 5, 2023

In B2B, it always starts with hand-to-hand combat. People who were doing B2B that I knew living in the Valley for a while. We filtered Crunchbase by data points like when was the last time the company fundraised and what verticals they’re in. That’s why they work. Cold outbound works—if done creatively.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Sprout Social

MAY 9, 2024

Brands using B2C and B2B influencer marketing benefit from strong, long-term influencer relationships because it enables them to nurture organic communities, reach new audiences and build brand awareness and trust. Consumers enjoy posts featuring #aesthetic photos of meals, homemade goodies, mocktail recipes, restaurant reviews and more.

Trends 92

Trends Advertising Agencies Paid Search Agency Top of Funnel 92

Martech

MAY 8, 2023

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Dig deeper: What is marketing automation and how can it help B2B marketers?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Email Marketing Automation 111