Biznology

APRIL 24, 2017

66% of marketers cite Facebook as their preferred social network. 66% of marketers cite Facebook as their preferred social network. Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option. 2% is organic reach of Facebook. Facebook ). Social Media Week ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

SEPTEMBER 24, 2012

One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. The Facebook ad sales group uses direct mail to sell advertising to small and medium businesses.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

APRIL 16, 2019

Meanwhile, we’re rolling our eyes at Zuckerberg’s latest take on Facebook and data privacy. Maybe Facebook doesn’t need the government to tell them how to better regulate — they need to better self-regulate. Has Facebook even earned a seat at the table? 20:40 What content do B2B leaders find important? 0:00 Intro.

Privacy 106

Privacy Facebook Trust Marketing Marketing 106

Biznology

JULY 19, 2017

As a digital native, she has spent nearly a decade working with B2B and B2C companies on developing and implementing strategic marketing programs. She also consults for The Conversion Company, an online marketing firm helping B2B companies and executives use social media to drive dramatic business results. Thanks to all our sponsors!

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Biznology

MAY 29, 2013

By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. . The elements every B2B website needs are: Thought leadership. E-commerce.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

NOVEMBER 28, 2017

So, please enjoy this list of the top-10 Biznology of all time, in order, from the most popular, 11 inspiring case studies of digital transformation , all the way down to the 10th most popular, The Facebook Sharing Debugger is an essential content marketing tool –and everything in-between! How much should you pay for a sales lead?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

MAY 8, 2014

B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. It’s like Facebook for B2B. They could maximize visits to their on-site gallery page and promote more content to the larger LinkedIn B2B market. So what are some creative ways to do this?

Linkedin 80

Linkedin Twitter Promotion Creativity 80

Biznology

NOVEMBER 21, 2012

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Traditional approaches in B2B retention marketing. New developments in loyalty for business markets.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Biznology

NOVEMBER 1, 2012

Most B2B businesses did not have such a process and the ones who did probably did not follow them as religiously as IBM did, but even if you don’t know you have a process, you do. And unless you have seriously revisited it the last few years, the Internet has broken your B2B sales process. Whatever you do is your process.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Biznology

AUGUST 19, 2020

You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. Knowing that so much of TikTok’s user base is made of younger people, you might think it makes more sense for a B2C company to advertise on TikTok rather than a B2B. Be creative. Targeting on TikTok.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Work Management 104

Biznology

DECEMBER 27, 2018

15m 15s — Why your B2B content marketing isn’t ready for personalization. Check us out on Facebook , Twitter , or email info@solosegment.com. 00m 00s — Intro and overview. 02m 00s — SoloSegment named in top 10 marketing analytics solutions. 5m 20s — Why measurements like clicks fail. 20m 45s — How to think about Google Discover.

Analytics 135

Analytics Search Marketing Twitter Google 135

Biznology

NOVEMBER 13, 2018

70% of content created by B2B companies is never seen by its target audience. Check us out on Facebook , Twitter , or email info@solosegment.com. Today’s episode of SearchChat focuses on why ignoring site search can be detrimental to your other efforts — like conversions and content. Can they even find it? Stitcher Radio.

Search Marketing 128

Search Marketing Twitter Google Traffic 128

Biznology

JANUARY 22, 2018

These include digital-first companies like Amazon , Google, Facebook , eBay , Netflix , Salesforce , Uber , and many more. In contrast, digital computers transform bits and deliver them instantly via networks. Both the Internet and global digital businesses have taken the lead in years. Second, do exponential growth, not linear growth.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Biznology

DECEMBER 22, 2016

A MarketingProfs report shows that 62% of B2B content marketers are “much more” or “somewhat more” successful with their content marketing than they were last year. Earlier this year, Mark Zuckerberg announced that third parties would be able to access the Facebook Messenger platform. The same goes for B2C marketers as well.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

NOVEMBER 23, 2016

StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. He explained that Stirista already had a massive database of B2B and consumer records. I asked Stirista’s CEO Ajay Gupta about the technology behind the links.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

DECEMBER 3, 2015

So we B2B marketers must consider how to appeal to them effectively. Here’s what this means to B2B marketers. For advertising, use social media like Facebook and LinkedIn. The b2b value of social has been proven again and again. They may not all be decision-makers quite yet, but they are certainly important influencers.

Reachforce 80

Reachforce Business Mobile Advertising Mobile Marketing 80

Biznology

APRIL 10, 2017

Did you know that Facebook thinks that most online interactions between businesses and their customers will soon be mediated by chatbots ? If you’re in B2B marketing, you’re probably also into account-based marketing. Chatbots can deliver an immediate personalized response—which is what customers want.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Facebook caught on because of this. Knowledge is power, knowledge also makes one a better marketer.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Biznology

JULY 28, 2014

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23 People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change.

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Biznology

SEPTEMBER 22, 2016

95% of Millennials expect brands to have a Facebook presence. 94% of B2B buyers research online for purchase decisions. 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. FINDING YOUR AUDIENCE. Conductor ). Social Media Examiner ). Interbrand ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

FEBRUARY 25, 2019

Here are a few tools and tips to stay ahead of the curve: Social Media: There are now nearly three billion people around the globe using social media platforms like LinkedIn and Facebook for enhancing their business relations.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

APRIL 19, 2012

In 2007, no one was marketing on Facebook. Even B2B companies had not heard of LinkedIn. Don’t worry about whether you should be spending on paid search with Google or whether YouTube search grows even faster or whether Facebook does its own search. Think about how much different the world is from five years ago.

Paid Search Agency 80

Paid Search Agency Youtube Marketing Social Networks 80

Biznology

APRIL 19, 2013

When people hear that phrase, most immediately think of the “what I had for breakfast, aren’t my kids great, isn’t my life fabulous” world of Facebook. It doesn’t change the fact that social media can be – and is – a great business tool, both for B2B and B2C organizations.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

SEPTEMBER 13, 2013

Don’t tell me that “Facebook has changed!” Tell me what change Facebook made. Facebook changes every day. B2B Marketing Content Marketing Copywriting Internet Marketing Local Marketing Business E-mail Electronic mailing list email marketing marketing Newsletter' What was that all about? and you have the answer.

Newsletter 80

Newsletter Copywriting Internet Marketing Email Marketing 80

Biznology

MARCH 21, 2019

A recent survey by B2B Marketing and The MX Group identified the differences between top performing and poor performing B2B marketers. A recent survey by B2B Marketing and The MX Group identified the differences between. CMO identifies data ownership as the top most important subject to marketers.

Privacy 91

Privacy CMO Customer Surveys Differentiation 91

Biznology

APRIL 29, 2019

Use of Facebook and Twitter by IT execs nearly doubled. IDG’s 2019 State of the CIO Report notes a “surge” of IT decision-makers into social networks this year. YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018. 42% of executive IT managers post content on LinkedIn.

Video Marketing 116

Video Marketing Social Media Youtube Social Networks 116

Biznology

JULY 6, 2015

It’s great that 20-somethings are experts at using Facebook, but they would really benefit from your knowledge of marketing. Most marketers, especially B2B marketers, have experience in working with sales teams, if not actually being a salesperson. A knowledge of marketing. You will learn digital, and they will learn marketing.

Cross-Selling 80

Cross-Selling Paid Search Agency B2B Sales Marketing 80

Biznology

AUGUST 22, 2014

According to the 2014 B2B Content Marketing: Benchmarks, Budgets and Trends study from MarketingProfs and the Content Marketing Institute, “Aside from lack of time, B2B marketers consistently cite producing enough content and producing the kind of content that engages as their top challenges.”

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

Biznology

JANUARY 17, 2013

Voting takes place on the Monopoly Facebook page. The social media aspect is worth examining for B2B audiences, too, though Facebook is probably not the channel for most B2B marketers. I just read this week that Hasbro has launched a campaign asking people to save their favorite Monopoly piece. Make ‘Em Laugh.

Examples 80

Examples Content Marketing Content Internet Marketing 80

Biznology

AUGUST 18, 2017

I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share. Your employees have ten times the number of connections on Facebook and LinkedIn that your company has. Like this post?

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

Biznology

MARCH 1, 2019

Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%).

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

APRIL 18, 2014

For example, Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. .

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

DECEMBER 16, 2010

Google Place Pages, Hotpot, Boost, Tags, and whatever else Google has up its wealthy sleeves are all pointed directly at the SMB market, both B2C and B2B. Google is entering a mammoth struggle for the SMB marketing budgets with the likes of Facebook, Groupon and others. Get the hint?

SMB 80

SMB Marketing Budget Internet Marketing Google 80

Biznology

OCTOBER 10, 2012

LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. Ironically, less than two years later, people were creating profiles on Facebook with gusto. Other revenue streams include B2B marketing and jobseekers.)

Linkedin 80

Linkedin Facebook Work Management Ideal Customer Profiles 80