Is It Really B2B, Or Something Different All Together?
ViewPoint
JANUARY 24, 2012
Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Do B2B marketers not sell to the "Business Consumer?"
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