Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 228

Facebook Paid Search Agency Companies B2B 228

Launch Marketing

OCTOBER 26, 2022

Here are social media practices our marketing consultants follow to deliver results and success in the cybersecurity industry. Here are a few things to consider across platforms and ideas for types of content to post: LinkedIn About: This platform is popular for all B2B organizations and for connecting with professionals directly.

Social Media 117

Social Media Consulting Paid Search Agency Social Marketing 117

Rev

JULY 8, 2019

But how can B2B marketers use this craving-for-knowledge to their advantage? . It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. I invite you to B2B Webinar Best Practices. What is a Webinar? Offering a Free Webinar. Picking a Topic For Your Webinar.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113

SalesIntel

MAY 31, 2021

When it comes to the marketing funnel of the B2B business model, lead tracking becomes more important. The road between leads and deals is long in B2B compared to B2C. This post will talk about sales leads and the best practices you can follow to keep track of your leads in the B2B business model.

Lead Ranking 76

Lead Ranking Sales Management Lead Scoring Marketing Budget 76

Webbiquity

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. If you’re skeptical, take a look at the chart below from a survey of B2B marketers. If you’re skeptical, take a look at the chart below from a survey of B2B marketers.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

Launch Marketing

DECEMBER 6, 2023

2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more. B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward. We hope this content will help you make 2024 your best year yet.

Resources 136

Resources B2B Marketing Planning B2B 136

Oktopost

APRIL 8, 2021

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. Now, if you’re a B2B marketer in 2021, you’re probably on a constant quest to figure out how to beat the algorithm.

Social Media 104

Social Media Practices Media Best Practices 104

Smashmouth Marketing

JUNE 4, 2019

I presented these 5 Outbound Calling Best Practices years ago at a Boston Chapter meeting of AA-ISP ( American Association of Inside Sales Professionals ), and they are still relevant today (with an update on the tech tools). that means Facebook and ESPN too). Then an hour later he'll yell "Eureka!"

Practices 108

Practices Best Practices Lead Gen Zoominfo 108

Webbiquity

AUGUST 6, 2020

Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. And for more on B2B influencer marketing, check out this podcast from Sky Cassidy.

Research 243

Research B2B Marketing B2B Budget Programs 243

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Sales Engine

FEBRUARY 2, 2016

Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. He asked, “How many of you [CEOs in the audience] are on Facebook?” And you B2B people out there are telling me that your audience isn’t on Facebook?”

Lead Generation 120

Lead Generation Facebook Lead Scoring Lead Ranking 120

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Invest in your B2B social media content. Show off your employees.

Social Media 74

Social Media Practices Media Allocation 74

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 116

B2B Marketing B2B Planning B2B Thought Leadership 116

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. It’s safe to say we know a thing or two about centralizing community management through a B2B social media management platform – and how!

Social Media 86

Social Media Enterprise Management Media Work Management 86

Metadata

SEPTEMBER 28, 2022

The life of a B2B marketer is full of decisions. Use image or video ads on Facebook and LinkedIn? That last question is common among B2B marketers—do they look toward the future (video) or stick with what they know (image)? In fact, they’re still shining—and our state of B2B social media advertising report proves that.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

Valasys

NOVEMBER 25, 2019

Prologue: The use of B2B Videos marketing is one the rise. With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. In fact, several B2B video marketing statistics imply that 2020 can be the year for B2B video production. The results speak for themselves.”

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. Here’s to another exciting year!

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

KoMarketing Associates

DECEMBER 12, 2019

Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. Interested parties wanting to contact someone at your company for various reasons can find the best person to reach.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Valasys

NOVEMBER 27, 2019

Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. Landing Page SEO: Best Practices : The SEO best practices for Landing Page Optimization (LPO) include the collection of data.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Sana Commerce

OCTOBER 2, 2021

Before pursuing successful customer retention strategies, it is vital to understand the difference between business-to-business (B2B) and business-to-consumer (B2C) retail models. While B2B retailers sell products or services to other businesses, B2C retailers sell directly to consumers. Find out why in the latest B2B Buyer Report.

Practices 52

Practices Churn Rate Webinar Metrics Marketing & Strategy 52

Launch Marketing

SEPTEMBER 12, 2018

Social media platforms have also opened new avenues of advertising and marketing for businesses, both B2B and B2C. 76% of B2B tech marketers use social media to market their products because they recognize the value in tapping into those channels. Facebook profile cover: 820×312. Facebook post: 1,200×630.

Social Media 63

Social Media Practices Media Marketing & Strategy 63

Martech Advisor

NOVEMBER 22, 2019

In this article, let us look at the process of automating social media, the best practices to follow while automating social media, and the benefits offered. What Are the Best Practices of Social Media Automation? 6 Best Social Media Automation Tools. 6 Best Social Media Automation Tools. Table of Contents.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Martech

JULY 5, 2023

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. Dig deeper: EU fines Facebook $1.3 Dig deeper: EU fines Facebook $1.3

Rules 93

Rules Facebook Privacy Protection Gartner 93

Martech Advisor

OCTOBER 31, 2019

93% of B2B marketers use email to distribute content, according to Content Marketing Institute. If you’re looking to improve your email marketing results, implement these five email marketing best practices! Email is perhaps the best medium for B2B organizations to generate leads and drive conversions.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

NuSpark Consulting

JUNE 23, 2017

Now, companies using the platform’s lead ads option can create promos that automatically populate their contact forms with users’ Facebook profile information. The idea has been well received, with Facebook Lead Ads increasing the exposure of advertisers, improving user experience and providing better conversion statistics.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Launch Marketing

OCTOBER 10, 2017

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. The best of both worlds! And don’t get discouraged yet!

Email Marketing 59

Email Marketing Practices B2B Marketing CTR 59

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Launch Marketing

JUNE 28, 2023

It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. What is your monthly budget?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. Using a one-size-fits-all approach hasn’t ever helped anyone really.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2B.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Top Rank Marketing

JULY 3, 2023

Independence Day is a classic that has stood the test of time, but it also has a few enduring lessons for B2B marketers. Let’s take a look at three things you can learn from Independence Day to elevate your B2B marketing practice. Maybe your audience has always been on Facebook, but now they’ve migrated over to LinkedIn.

B2B Marketing 85

B2B Marketing B2B Act-On Internet Marketing 85

Martech Advisor

NOVEMBER 12, 2019

Read on to understand the concept of BIMI, the best practices to implement it, the benefits offered, and what the future holds. Wouldn’t it be easier if you could do all that and more using something visual and memorable while ensuring that no one else can use it for foul practices? billion by 2023. Enter BIMI.

Practices 83

Practices Domain Best Practices Deliverability 83