Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

NOVEMBER 10, 2021

Grandview projects annualized growth in SMS spending above 20% through 2025. Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. The post How To Reach Your Target Audience Through Text Message Marketing appeared first on Marketing Insider Group.

SMS 344

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 344

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., The post Spend on marketing analytics and data infrastructure to grow sharply appeared first on MarTech. and European Union. and European marketers, as well as interviews with industry experts.

Spending 145

Spending Analytics Work Management Marketing Management 145

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $160 million, making a total of $590 million for the year. Familiar names among the top 10 highest spending podcast advertisers are Amazon, Capital One, Comcast and State Farm.

Spending 127

Spending Advertisements Advertising Amazon 127

Adobe Experience Cloud Blog

JUNE 19, 2020

Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Predictive Audiences will be included in our Prime and Ultimate packages and available as an add-on for our Select package.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. So how can the Healthcare industry leverage digital ad spend?

Paid Search Agency 89

Paid Search Agency Spending Ads Companies 89

Zoominfo

AUGUST 22, 2022

From the marketer’s point of view: you get more precise with your messaging and personalization, gain a better view of your total addressable market (TAM) , spend your budget more efficiently, and improve your reporting. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Martech

AUGUST 22, 2023

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. In this environment, CTV allows advertisers to reach audiences where they are. billion in ad spend across its properties. Promising forecast for YouTube.

Spending 98

Spending Paid Search Agency Allocation Ads 98

Anteriad

MARCH 29, 2023

The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. The payoff could be big— ServiceNow got 180x ROI by addressing audience challenges and reaching new buying group members.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Liveintent

DECEMBER 13, 2022

While these businesses aren’t traditional publishers, they’ve identified a tremendous opportunity in their audience and rich troves of first-party data and are charging full steam ahead. The post <strong>Staking a claim in $61.15bn in digital ad spend</strong> appeared first on LiveIntent Blog.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Martech

DECEMBER 23, 2021

Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020. This means that while financial brands are making their mark on tech audiences, a lot of spend is also going into educating consumers who aren’t speedy adopters of technology. And even print spending was up – it reached $27.4

Education 117

Education Spending Paid Search Agency Advertisements 117

Martech

JANUARY 20, 2022

Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was at a 15 year low. An audience of 96.4 An audience of 96.4

Conference 136

Conference Internet Marketing Pricing Price 136

33Across

MAY 17, 2023

During a time when marketers are seeking efficiency while trying to reach new audiences, unaddressable inventory checks many of these. The post Cookie Alternative Spend Continues To Grow in Q1 appeared first on 33Across.

Spending 62

Spending Efficiency Marketing 62

Content Marketing Institute

FEBRUARY 1, 2024

B2B marketers find LinkedIn to be a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice.

Linkedin 105

Linkedin Paid Search Agency Spending Ads 105

ClickZ

JULY 16, 2020

You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. The full copy of CallTrackingMetrics’s “The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend” is available for download from here.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

Martech

NOVEMBER 15, 2021

It focuses on connecting brand marketers with culturally specific audiences served by niche publishers (including Black, Hispanic, Asian, LGBTQ, and others). It also supports advertising to general audiences. He was referring to the delivery of messages to mass, undifferentiated audiences. The SSP is itself minority-owned.

Paid Search Agency 104

Paid Search Agency Spending Ads Advertising Agencies 104

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. About 53 percent are spending the same, while only 8 percent are spending less. There is optimism.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Go Beyond SEO

JUNE 23, 2021

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship. Use Your Brand Voice To Talk To Your Followers.

Social Media 152

Social Media Media CPA Cost per Acquisition 152

Top Rank Marketing

NOVEMBER 24, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

Digilant

OCTOBER 25, 2023

Audience data is a powerful tool for finding, targeting, and driving consideration amongst existing and prospective brand customers. With targeted campaigns — fueled by audience data and insights — ensure you reach the right consumers with ads that speak to their respective needs and interests, driving them further down the funnel.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Search Engine Journal

MAY 2, 2022

Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend. The post 4 Smart Tactics For Advanced Google Ads Audience Targeting appeared first on Search Engine Journal.

Tactics 136

Tactics Ads Google PPC 136

KoMarketing Associates

JANUARY 25, 2019

There are several social media networks out there that marketers can use to resonate with their target audience. Marketers to Increase Spend on Social Media. As social media continues to grow in prominence among customers, previous research shows marketers are turning to this channel to reach out to their target audience.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

FunnelEnvy

MARCH 21, 2022

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. By the year 2023, video ad spending on social networks in the U.S. The increased competitiveness in the world of paid ads is why it’s more important than ever before to maximize return on ad spend (ROAS).

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

KoMarketing Associates

JANUARY 14, 2020

The American Marketing Association recently conducted the “Techlash Is Here” report, and statistics showed that the majority of average ad spend in the U.S. (18%) Previous research indicates that social media continues to be a means of connecting marketers with their target audience. 18%) now goes toward social media.

Social Media 157

Social Media Spending Social Marketing Media 157

Walker Sands

MAY 28, 2020

If you’re considering making the shift to online events, below are tips for developing an impactful virtual events marketing program, as well as recommendations and resources for reallocating your in-person events budget to digital tactics to help maintain and nurture personal relationships with your audience. Why virtual events.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Digilant

OCTOBER 25, 2023

Audience data is a powerful tool for finding, targeting, and driving consideration amongst existing and prospective brand customers. With targeted campaigns — fueled by audience data and insights — ensure you reach the right consumers with ads that speak to their respective needs and interests, driving them further down the funnel.

Top of Funnel 52

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 52

seo.co

OCTOBER 6, 2021

If you are targeting multiple people at once, it’s a good idea to segment your strategy as much as possible, such as by creating separate landing pages for each of your target audiences. Headlines, Lead-Ins, and Audience Targeting. Appealing to your audience. New vs. Returning Visitors.

Optimization 98

Optimization Conversion Buying Cycle Burn Rate 98

KoMarketing Associates

DECEMBER 20, 2017

billion on third-party audience data and activation solutions. Companies are spending almost equal shares between acquiring third-party audience data and the support solutions to leverage them effectively, such as data processing and hygiene. Marketers are spending $3.5 Marketers are spending $3.5 Another $4.2

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

ConvertKit

OCTOBER 30, 2020

You need to get out there and promote your videos—and your channel—to reach the right audience, grow your subscriber count, and see real success on YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune. The problem with a large audience?

Youtube 145

Youtube Promotion Spending Video Marketing 145

Martech

MAY 5, 2022

Major platforms will allow for audiences to be randomly assigned to test control populations. Then, after the test, first-party data can then be matched back to those platform audiences to understand the true lift,” Goldschmidt said. The post Using analytics to optimize marketing spend and drive sales appeared first on MarTech.

Budget Management 92

Budget Management Analytics Spending Optimization 92

Porch Group Media

OCTOBER 25, 2022

Luci: I know V12 is working diligently to create a media network to support its clients and develop audiences around these rich data sets of movers and households. In this evolution from a media planning state to audience planning, brands need something that’s scalable. We call that a SMART audience.

Planning 52

Planning First-Mover Advantage Lead Ranking Paid Search Agency 52

ClickZ

JULY 18, 2019

The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. Want to know more?

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Hubspot

JUNE 28, 2021

Specifically, many business leaders are asking, "Will consumers continue to spend cautiously, or will they spend more freely in 2021?". Here's what they said and tips for how to navigate future spending behaviors. How Consumers Will Spend Money in the Next Year. Data Source. Make your value proposition a priority.

Spending 101

Spending Budget Programs Word of Mouth Differentiation 101

Choozle

MARCH 22, 2023

These ongoing investigations are likely to cause agencies and brands to question if they should explore different options for their ad spend. It’s really important to understand where key audiences are, and how to engage them until these recurring security issues are addressed.

Paid Search Agency 52

Paid Search Agency Spending Advertising Agencies Ads 52