Martech

MAY 5, 2022

“This is especially important as your marketing mix shifts over time,” he said. The post Using analytics to optimize marketing spend and drive sales appeared first on MarTech. And our process is designed in such a way to kind of adjust those weights as we see these shifts.”.

Budget Management 84

Budget Management Analytics Spending Optimization 84

SmartBug Media

OCTOBER 21, 2020

Getting buy-in from the leadership team for your marketing spend can be a daunting task, especially when marketing has traditionally had a reputation of contributing little to the overall revenue goals of a business. As a marketer, it’s easy to get into the weeds with the metrics you are presenting. Start with Why.

Budget Management 90

Budget Management Spending Sales Qualified Leads Planning 90

Allocadia

APRIL 4, 2019

Learn how to better manage your budget when you’re knee-deep in program execution. Each year, as marketers, we spend planning season fighting for more budget, determining the best programs to invest in, and figuring out how to hit our goals. The requirements needed to enable effective real-time budget management.

Budget Management 52

Budget Management Spending Budget Programs Planning 52

KoMarketing Associates

OCTOBER 22, 2018

Advertiser Perceptions recently conducted a survey of 300 marketers and discovered that one-third of them increased their spending on content marketing this year. About 53 percent are spending the same, while only 8 percent are spending less. There is optimism.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

KoMarketing Associates

JANUARY 9, 2019

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

KoMarketing Associates

DECEMBER 20, 2017

Companies are spending almost equal shares between acquiring third-party audience data and the support solutions to leverage them effectively, such as data processing and hygiene. Marketers are spending $3.5 By the end of 2017, U.S. firms will have invested more than $20.1

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

Allocadia

NOVEMBER 25, 2020

COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results.

Planning 52

Planning Spending Budget Management Marketing & Strategy 52

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

KoMarketing Associates

SEPTEMBER 10, 2020

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 Most of that spending comes from the US and China. Most of that spending comes from the US and China. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025.

Spending 117

Spending Digital Transformation Forrester Paid Search Agency 117

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend.

Planning 100

Planning Spending Marketing Plans Advertising Agencies 100

ViewPoint

JULY 26, 2016

This means that 75% of the marketing dollars spent on lead generation are wasted. If your company is average, you are only following up 10-25% of the leads you give your salespeople which means you are wasting 75% of your lead generation budget!”. Most companies admit to generating only a 10-25% follow-up of their sales inquiries.

Budget Management 120

Budget Management Spending Marketing Management Budget Programs 120

The Effective Marketer

FEBRUARY 20, 2013

Today’s marketer can target prospects to an increasingly granular degree and measure return on spend to the cent. With so many options available, it’s difficult to know where to prioritize your spend. But this ability raises another issue. Which channels move your ideal customer down the sales funnel fastest?

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

Martech

SEPTEMBER 9, 2022

marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. Spending increased 20.9% This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . Spending by B2B firms will rise 14.6%

Spending 102

Spending Emarketing Gartner Comparison 102

ViewPoint

NOVEMBER 7, 2018

Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. Nothing else made sense to me then or now.

Lead Gen 221

Lead Gen ROI Spending Barriers 221

Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. For a full list of PNR archives, go to the main This Old Marketing page. How do I subscribe?

Budget Management 82

Budget Management Stats Spending Content Marketing 82

B2B Marketing Directions

DECEMBER 18, 2016

While these results do not cover all of 2017, they still indicate that marketing budgets are likely to rise in the first several months of the coming year. Where Will Spending Grow in 2017? So, where will marketers be increasing their spending in 2017? That was up from 19% in the 2015 edition of the study.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

BrandMaker Blog

OCTOBER 13, 2021

There is no doubt that there is more pressure than ever before on enterprise marketers to show and deliver ROI for their organizations.

Enterprise Management 52

Enterprise Management Budget Management Organization Spending 52

B2B Marketing Directions

NOVEMBER 7, 2020

Companies in the United States will spend $63.3 billion on content marketing this year, according to new research commissioned by The Branded Content Project. In 16 business categories, the use of content marketing is nearly ubiquitous, and it accounts for between 45% and 66% of the total marketing budget.

Spending 68

Spending Research Content Marketing Planning 68

Tomorrow People

NOVEMBER 9, 2018

While all those advertising choices are still around, marketing spend today focusses far more on content creation. Because it means your hard-earned cash is going into the quality of your marketing communications, not the pockets of a media owner. So that’s how spending on content marketing seems to be changing.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

KEO Marketing

FEBRUARY 26, 2015

StrongView recently released the results of its 2015 Marketing Trends Survey, which indicated that the majority (61%) of marketers planned to increase spending on email marketing this year, making this the top target of increased marketing spending for 2015.

Budget Management 48

Budget Management Spending Email Marketing Budget Programs 48

KEO Marketing

APRIL 30, 2015

Businesses know that digital marketing is increasingly important, and many plan to increase their spending in that area. That makes sense, but the problem is that quite a few of those marketers don’t really know where exactly they should be investing their money or how best to use digital strategies to achieve their goals.

Spending 48

Spending Budget Management Planning Forrester 48

Customer Experience Matrix

MARCH 29, 2017

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. Without further ado, they are: As you see, marketing technology expenses for 2016 are estimated at $82.3

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

The Freeman Company

APRIL 21, 2017

Members of the FreemanXP EMEA team spoke to press outlets including Event magazine, C&IT and Conference News about the results of the Q1 2017 Bellwether report.

Budget Management 40

Budget Management Event Marketing Spending Press 40

KoMarketing Associates

MAY 24, 2023

Marketers Anticipate to Spend More as Budgets Rise With many marketers expecting to see an increase in budget, previous research suggests that they are also predicting a rise in spending as the year rolls on.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

Hubspot

SEPTEMBER 10, 2020

Facebook ads are a complex and nuanced form of marketing. Spending close to a million on ecommerce, real estate, festivals, mobile apps, and much more, I can say that I've learned a thing or two about running successful Facebook ads. A lot of people want to spend more on Facebook ads too aggressively.

Cost Per Click 97

Cost Per Click Spending Facebook Ads 97

Allocadia

JULY 21, 2021

Allocadia_Financial_Services_Infosheet_071521.

Budget Management 52

Budget Management Spending Marketing Marketing Budget 52

Martech Advisor

DECEMBER 26, 2019

In Q3, Smaato’s Global In-App Advertising Trends report uncovered a number of new spending trends with significant implications for publishers and advertisers alike. In-App Spending and eCPMs on the Rise. Spending Surges in the Middle East and North Africa (MENA). Let’s take a look at the highlights.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

SWZD

OCTOBER 19, 2021

How can tech marketers with excess budget in Q421 maximize the impact and plan for a successful 2022? We’ve outlined the top four ways to prep for the busy year ahead.

Spending 118

Spending Planning Marketing Intent Data 118

Terminus

OCTOBER 26, 2021

When intelligently paired with paid advertising tactics, website personalization can increase the efficiency of your marketing spend by 10-30%. By focusing on those accounts they were already investing in, they were able to maximize their ad spend with Web Experiences. Customer Examples. Perq Drove Increased Page Views.

Website Personalization 46

Website Personalization Spending Advertisements Advertising 46

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Martech continues to be a strong category in which CMOs are spending. This varied slightly for B2C and B2B marketers.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

SWZD

NOVEMBER 1, 2017

Ever wonder how your competitors invest their marketing spend? Read our B2B Spend Intention Survey to learn how many B2B marketers choose to allocate their budgets. The post 2015 B2B Spend Intention Survey appeared first on emedia.

Customer Surveys 48

Customer Surveys Spending Intent Allocation 48

Metadata

OCTOBER 6, 2021

We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Martech

OCTOBER 16, 2023

growth YoY in online holiday spending Methodology. The survey had 316 responses from marketing leaders at for-profit U.S. Marketing spend. Overall, inflationary pressures are still leading to a decrease in marketing spend levels, with 45% of companies reporting this loss. Marketing budget.

Allocation 116

Allocation Marketing Budget Forecasting Lead Scoring 116

Heinz Marketing

APRIL 18, 2023

Marketing Viewed as a Luxury One of the reasons marketing departments are cut during a recession is that marketing tends to be viewed as a luxury rather than a necessity. When times are tough, companies prioritize their spending on essential items over non-essential items like advertising and promotion.

Planning 98

Planning CTR Budget Management Spending 98

markempa

JANUARY 23, 2006

« Improve your online sales lead tracking | Main | The Lead Generation Advantage for Small Businesses » Marketing Spend Shifting to Below-the-line This article is a little hard to read if you arent up on buzzwords. Link: Marketing Spend Shifting to Below-the-line.

Lead Generation 120

Lead Generation Budget Management Spending B2B Marketing 120