Marketing Insider Group

MARCH 25, 2024

It’s about using that data to outsmart the competition and capture your audience’s attention. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. Image Source: Adobe Experience Cloud Now, why is this database thing a big deal?

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Webbiquity

JANUARY 16, 2024

Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos. With animation, businesses can turn complex concepts into visually interesting stories that grab the audience’s attention.

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Effective marketing works in reverse. If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. That last bit is important.

Marketing & Strategy 231

Marketing & Strategy Marketing Strategy Work Management Product 231

Webbiquity

APRIL 18, 2023

B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. These practices can help you expand your online business while providing your customers with more control of their buying experience. Another way to attract your audience is by utilizing video marketing for B2B.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Marketing Insider Group

APRIL 10, 2024

Brands are competing against one another to reach the same audience pool. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. Because of this, more marketers are turning to dynamic marketing strategies as a way to better reach their audiences. It’s a tough world out there.

Marketing & Strategy 172

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing Analytics Tools 172

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What worked yesterday might not work today. Create content your audience loves. In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. If you know the optimal times when your audience is most active on Instagram and time your Reel posts accordingly, you are setting them up to appear in front of the maximum number of people. Let’s break down the key factors.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Martech

APRIL 22, 2024

According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP). A WXP, as envisioned by Webflow, would make it easier for marketers and designers to create on-brand, professional websites with personalized, engaging experiences. They want an experience.

Acquisitions 108

Acquisitions Personalization Work Management CMS Development 108

Litmus

APRIL 17, 2024

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox.

Click Rate 91

Click Rate Display Email Campaigns Validation 91

Martech

APRIL 2, 2024

What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. Users flock to LinkedIn seeking work opportunities and network growth. It makes sense. So, what should you look for?

B2B Marketing 132

B2B Marketing B2B Planning B2B Thought Leadership 132

Content Standard

APRIL 23, 2024

.” While I agree with his argument for meaningful innovation, this shouldn’t overshadow the essential work CMOs do to ensure their brands and products hold a significant position in the hearts and minds of customers. A connected marketing engine and centralized view of customer data, led by the CMO, address this issue.

CMO 83

CMO Enterprise Management Planning Work Management 83

Navigate the Channel

JANUARY 8, 2024

What’s working? These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

FEBRUARY 28, 2024

From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels. As networks innovate, social media technology has evolved in lockstep—ensuring practitioners can continue to show up where and how their audiences expect.

Social Media 103

Social Media Work Management Marketing Management Media 103

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. Positional will help you make the right content for your specific audience segment(s). Maybe they never really did?!

Sales Management 98

Sales Management Marketing Analytics Tools Marketing & Strategy Marketing Strategy 98

Martech

FEBRUARY 1, 2024

I worked as a professional comedian for several years (professional meaning people paid me to do it, not that they paid me enough to support myself) in the Greater Boston-Rhode Island area. The first thing a comedian must do is connect with an audience. This reassures the audience. It tells them they are in capable hands.

Tips 119

Tips Conference Act-On Rules 119

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. The company works with large enterprise businesses in retail, technology, media, healthcare and finance. Looking for a CDP?

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing AI 114

illumin

APRIL 9, 2024

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection. This increases the chance your audience will watch the ad, engage with it, and eventually convert. They are not.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Advertising Agencies 123

Advertising Agencies Branding Brand Identity Marketing & Strategy 123

Martech

MARCH 28, 2024

Dig deeper: 3 ways B2B marketers can use generative AI Benefits of AI for marketing organizations According to a survey by The Conference Board and Ragan Communications , 68% of marketers are using AI at least “sometimes” in their daily work. The time it takes to develop insights is time spent without putting those insights to work.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Martech

APRIL 26, 2024

It may create immersive, interactive and personalized experiences beyond anything we can now imagine. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. Enhanced virtual reality: Immersive VR experiences indistinguishable from reality.

Marketing AI 66

Marketing AI Storytelling Content Budget Programs 66

Sprout Social

APRIL 16, 2024

By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors. The most common hurdle people experience when getting started with social listening is knowing what to look for. Here’s why that doesn’t work.

Keywords 99

Keywords Template Analysis Barriers 99

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Marketing AI 142

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 142

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. Appealing to Personality for Lead Generation Often B2B demand and lead generation strategies and marketing efforts fall short due to the overwhelming volume of content bombarding the audience. Watch this webinar from our partner, OneNineFive.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Optinmonster

MARCH 21, 2024

This extensive reach allows advertisers to present tailored ads to a highly specific audience across many platforms, making sure that your message is seen by those most likely to engage. Step 1: Define Your Audience The first step in setting up a retargeting campaign is to define the audience you want to target.

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Audience data from these sources will help you create personas. Look at the data.

Optimization 115

Optimization Ideal Customer Profiles Customer Surveys Communities 115

Martech

OCTOBER 13, 2023

The machinery of modern marketing In the early days of the web, we were mostly experimenting and trying to figure things out. In other words, an automated drip campaign is only effective if: You’ve done your homework and truly understand who your audience is, what their needs/wants are and how you can get them to act.

Marketing AI 136

Marketing AI Paid Content Paid Search Agency Automation 136

Oktopost

APRIL 18, 2024

As a marketing leader, when you know which accounts are more receptive to your messaging and in need of your solution, you can create even more personalized experiences at scale and truly amplify your impact. Don’t let your data just sit; let Patrick show you how to make it work for you.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Martech

MARCH 19, 2024

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” And these interactions create more data that helps marketers understand what works and what doesn’t. trillion in annual global productivity. Understanding the customer.

Marketing AI 114

Marketing AI Conference Generation Loyalty 114

Stevens & Tate

MARCH 7, 2024

Let’s delve into how digital and social advertising work hand-in-hand, and explore the myriad ways they complement each other to amplify your brand’s online presence. Engagement and Interaction : Social media stands out for its unique ability to foster immediate and direct interaction between brands and their audiences.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Martech

APRIL 10, 2024

Design with empathy, prioritize intuitive interfaces and focus on enhancing the user experience, not hindering it. We showcase how this solution isn’t just a collection of features but a tool that lets them connect with their audience on a deeper level. Identify what excites them about coming to work each day.

Work Management 113

Work Management Marketing Management Product Differentiation 113

Martech

DECEMBER 21, 2023

The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. Folloze ’s added Folloze GeneratorAI to its no-code B2B Buyer Experience Platform. Zeotap ’s AdaTM is a conversational AI solution added to the company’s customer data solution.

Marketing AI 120

Marketing AI Marketing Analytics Tools Work Management Marketing Management 120

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business. How do brand collaborations work?

Branding 112

Branding Brand Identity Advertising Agencies Cross-Selling 112

Sprout Social

JANUARY 9, 2024

Your audience expects more from their favorite brands than canned responses. To create an exceptional customer experience, invest in your team’s social media personalization strategy. Learn about your audience on a deeper level. Audience research Every audience is different. What content wows our audience?

Social Media 125

Social Media Personalization Media Work Management 125

SocialPilot

APRIL 15, 2024

By monitoring your competitors’ post performance, you will get an idea about the ‘audience’ that actually converts. You could make use of the Facebook lookalike feature which enables you to create an audience similar to yours. Finally we find people similar to them and create the ‘Lookalike’ audience. Did you hear it right?

Social Media 96

Social Media Media Lead Ranking Lead Scoring 96

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 136

B2B Customer Satisfaction Lead Ranking Lead Scoring 136

Oktopost

APRIL 26, 2024

We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge. Through these efforts, they assert their authority in their field and reach a broader audience.

Social Media 62

Social Media Work Management Marketing Management Media 62