Remove Audience Remove Differences Remove Industry Remove Product

Trending Sources

How to Speak the Same Language as Your Marketing Audience


Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? If the audience believes that you know and understand them, you’ve already taken a key step toward convincing them that whatever you’re going to ask them to do is a pretty good idea. Who are you writing for?

Marketing Tools for the Makers & Doers of the Manufacturing Industry


Manufacturers today are tasked with staying innovative, creating high-quality products, and keeping costs low to keep work from going overseas. The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. The manufacturing industry is no exception.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In other words, if you were to approach the recipient in a crowd and started to deliver your pitch, would they call security?

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries


There’s millions of helpful social media statistics out there, but the most helpful ones are industry-specific. So if you want to see how your social media strategy stacks up against other companies in your space, check out our industry-specific social media analysis below. The real estate industry, above all other industries in our report, posts the most. Hardware.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. audience. B2B Marketing.

Advanced Retargeting: Nurturing Your Audience Across Digital Channels


Do you understand the business drivers for that prospective account, on both an industry and company level? The end result is that there can be hundreds or more different touchpoints into an account throughout the different stages (brand, demand, expand), all of which calls for a coordinated approach. If they don’t interact, they get a different message.

How to Have a Super Productive Weekend: 12 Helpful Tips


Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. See #6.). Want to be a CMO ?

This Week in Content Marketing: Advertising and Content Marketing Are Different?

Junta 42

Robert and I agree this approach has a lot of potential for “narrowcasting” specialized channels based on an audience’s specific interests. Marketo : Did you know that warm temperatures make buyers more receptive to brand and product communications? model: Create content you’re passionate about, find an audience for it, and ultimately create content that your audience wants.

How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

Pitching stories to the traditional media is still a large part of Quinn PR’s business, but she also talks about the emergence of the brand as the media. “I’ve always loved the content production side of what we do. Think differently about what you’re selling Persuading clients to think differently about what they’re really selling is the cornerstone to Quinn’s creative process.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. audience. B2B Marketing.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Even though the content marketing adoption rate for these companies is at an impressive 83%, I am surprised that it is even that high; the Manufacturing/ Processing industry (as defined in the report) is dead last among the six industries studied.

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies


In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. But what do you do when the challenges of marketing come from the strict government regulation of an intangible product – and sometimes from the very audience you’re marketing to?  . Finance. Let’s take a closer look. FINRA. Millennials.

4 Content Marketing Productivity Killers

Modern B2B Marketing

In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions. It takes time to coordinate different tasks like creating outlines, writing, editing, reviews, and design.

3 Easy Tactics to Get Personal with Your Audience

Modern B2B Marketing

Author: Renata Bell Yesterday, I received an email from a retailer suggesting that I purchase a product I already bought last month. Their shopping experience was extremely personalized—they would go directly to a salesperson that knew them and their purchase history, and therefore could recommend other relevant products to them. Last product purchased (text or picture).

B2B vs. B2C: How Content Marketing Changes by Target Audience


When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. company trying to reach decision-makers at another company requires a different mindset and strategy. Below are a few ways in which B2B and B2C marketing differs. Intent. Messaging. Channel. HubSpot's seen these results firsthand.

B2C 61

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. audience. B2B Marketing.

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

Mashed potatoes and mash-ups Denny’s Tumblr offers its audience a stream of eminently shareable pop culture riffs, mashed up – or “hashed up,” perhaps? Social media history is littered with brands desperately trying to cater to younger audiences, either with awkward pop culture references, ill-conceived hashtags, or both. See what they did there?) Hashteroids? Except more bacon.

Why and How to Improve Audience Segmentation for B2B Marketing


10 ways to segment your audience to meet the growing demand for personalization. In terms of strategy, considering how you can take a multi-channel approach is certainly important since different customers will prefer different channels. Why Audience Segmentation Matters. Enter audience segmentation. Industry. customers who purchased product X).

B2B 48

Differences Between Demand Generation and Lead Generation


“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. As a B2B marketing professional or business owner, you need to know the difference between demand generation and lead generation. While they might share the same end goal, their individual objectives, timing, and approach are different.

10 Pieces of Content Your Audience Really Wants to See [New Data]


HubSpot found that different types of content are more likely to retain readers’ close attention than others. 10 Pieces of Content Your Audience Actually Wants to See. Click on the categories below to check out examples of the types of content your audience is looking for: Videos. The global social media audience is vast: Facebook has 1.7 It keeps things interesting.

Busted! 23 Marketing Myths Held By (Some) Industries


Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. Even though inbound marketing is becoming widely known and used among many industries, some skeptics still think it is just an Internet “fad.” Don’t get us wrong. Good news! Busines

9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have


In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. 1) The Mini Ebook. Do you work in an industry that is already bursting with quality content?

How to Sell to 4 Different Personality Types


The leading brand of mustard, French’s, holds half the market share in mustard that Heinz commands in ketchup -- around 35.5% -- but has a product line almost three times as large. Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. One size does not fit all.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I can sense the confusion in the room or over the phone when I tell them that creating engaging digital content is much more than copywriting. Myth: Our customers are only interested in product specs and datasheets.

How to Use Facebook Audience Insights: A Beginner's Guide


Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. audiences. Step 1: Choose your audience. audience.

5 Simple Ways to Segment Your Social Media Audience


Maybe they'll engage with industry experts on the platform. Segmenting their audience on social media. Paid targeting is effective because it enables companies to get a specific message in front of a specific audience. Organic targeting allows users to tailor their content to specific audiences without paying to promote a post. The one thing most of them aren't doing?

Using Audience Data to Power Native Ads


In recent years, media companies have been dealing with the perfect storm: industry-wide programmatic ad revenues are on the decline while ad blocking is on the rise. If you’re part of a marketing team at a media company, you’re likely collecting data around your audience’s browsing patterns and preferences. Don’t target your native ads to audiences who never read sponsored articles.

Influencer, Affiliate And Advocate Marketing: What’s The Difference?

CMO Essentials

To fully harness the power of third parties in swaying your target market, it’s important to understand the differences between, as well as the strengths and weaknesses of, these three types of marketing strategies. Influencer marketing aims to tap into the clout of recognized thought leaders who are respected and followed by your target audience. Reach the right audience.

Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. My own answer is: at stage of the industry, the basic features of marketing automation are pretty much set, so radically different features are not likely to emerge as a major competitive advantage. This is by far my preferred solution.

5 Amazing Ways to Impact Your Audience with Data Storytelling


But despite all the buzz data is getting in industry circles, most marketers are focusing on how it informs strategy rather than content. ” Data storytelling hits an emotional and intellectual pulse that rivets your audience and keeps them coming back for more. Understanding the Different Ways to Conceptualize Data. In some industries, measuring trends is itself a trend.

5 Amazing Ways to Impact Your Audience With Data Storytelling


But despite all the buzz data is getting in industry circles, most marketers are focusing on  how it informs  strategy rather than  content. Data storytelling hits an  emotional and intellectual pulse  that rivets your audience and keeps them coming back for more. . Understanding the Different Ways to Conceptualize Data. In some industries, measuring trends is itself a trend.

How to Become a Thought Leader In Your Industry

Sales Prospecting Perspectives

A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Your company and the people within it should be seen as the leading experts in your industry, whether that be sales, marketing or, in AG Salesworks case, both. Your perspective is what will distinguish you among other thought leaders in your industry.

Five Audiences for Social Media Marketing


One of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. level executives respond to different messages than do mid-level management. Every industry and profession has it’s own “language.&#. Prospective Customers: the most obvious audience. Listen for their problems.

10 Phenomenal Blogs in Totally Boring Industries


They''re for industries that you most likely don''t care about -- most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. Though you may not always be interested in the topics or industries that these blogs talk about, they are kicking some serious butt at doing their job for people in those industries.

PPC for LinkedIn, What’s the Difference?

Modern B2B Marketing

Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. The company had not yet embraced the fact that marketing is changing dramatically and the science is different depending on the medium you use. Is LinkedIn the right audience? . And guess what? It’s no wonder.

PPC 35

How to Create Exciting Content for a Boring Industry


It is all about understanding what type of content the audience wants and giving it to them. No matter your product, service or industry, you must start with your own unique voice and tone. The Takeaway: Find your voice before you try anything else! 2) Ease Your Audiences’ Concerns. Your audience will be more than willing to pause and take a look. Agreed!

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. similar trend is seen in the industrial sector. How do you use content marketing to manage your industrial sales funnel?

This Week in Content Marketing: 2017 Content Marketing Predictions

Junta 42

However, this means the industry will require some significant education in the proper role these tools should play, so that they improve the value and impact of content — not serve as a stand-in for sound strategic practices. HANDPICKED RELATED CONTENT: 3 Steps to Identify Influencers in Your Industry. Building Your Audience Content Marketing Examples Industry News and Trends PNR

Why Certain Marketing Words Sing, While Others Just Stink — and How to Tell the Difference

Vertical Response

Choosing just the right words for your marketing materials can make all the difference in how well they succeed at engaging consumers. However, if you understand why certain words are powerful while others are ineffective, you’ll be better able to choose marketing words that hit the mark with your target audience. Yes, this is slightly different from being offensive.

Words 43

Problem-centric Industrial Marketing

Industrial Marketing Today

Industrial and manufacturing marketers are trained to sell solutions. Nobody buys product features, they want solutions. However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem? It seems to me that industrial marketers need to first focus on raising awareness of the problem before they can sell their solution. That’s what I’m calling problem-centric industrial marketing. Please indulge me if my headline made you go “Huh?”