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Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco

Act-On

This is especially true in the arena of highly regulated industries – verticals like pharmaceuticals, alcohol and tobacco, public companies, and finance each present unique challenges to developing successful marketing campaigns. Or when Phase III trials reveal an unsavory side effect that tanks the product. Alcohol marketing, at least in the US, has gone a slightly different route.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In other words, if you were to approach the recipient in a crowd and started to deliver your pitch, would they call security?

How A CMO Uses Storytelling To Engage Audiences

It's All About Revenue

At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education. How do you use email marketing to tell stories to engage your audience? Instead, we curate the best experts in the industry to share their advice through articles, video, webinars and live events.

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How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

Hubspot

There’s millions of helpful social media statistics out there, but the most helpful ones are industry-specific. So if you want to see how your social media strategy stacks up against other companies in your space, check out our industry-specific social media analysis below. The real estate industry, above all other industries in our report, posts the most. Hardware.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. audience. B2B Marketing.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. It currently offers two products: Prospect IQ to find new prospects and Conversion IQ to market to names already in the client's database.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. See #6.). Want to be a CMO ?

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Even though the content marketing adoption rate for these companies is at an impressive 83%, I am surprised that it is even that high; the Manufacturing/ Processing industry (as defined in the report) is dead last among the six industries studied.

How to Become a Thought Leader In Your Industry

Sales Prospecting Perspectives

A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Your company and the people within it should be seen as the leading experts in your industry, whether that be sales, marketing or, in AG Salesworks case, both. Your perspective is what will distinguish you among other thought leaders in your industry.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. audience. B2B Marketing.

4 Content Marketing Productivity Killers

Modern B2B Marketing

In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions. It takes time to coordinate different tasks like creating outlines, writing, editing, reviews, and design.

This Week in Content Marketing: Advertising and Content Marketing Are Different?

Junta 42

Robert and I agree this approach has a lot of potential for “narrowcasting” specialized channels based on an audience’s specific interests. Marketo : Did you know that warm temperatures make buyers more receptive to brand and product communications? model: Create content you’re passionate about, find an audience for it, and ultimately create content that your audience wants.

How to Leverage Content Marketing in “Boring” B2B Industries

KoMarketing Associates

One of the most common problems I’ve heard from clients is their worry that they have such a technical or uninteresting product or service that it’s hard to come up with creative campaigns. One of the easiest ways to build out content is to create a video strategy that helps solves a problem for your audience. Do you have a boring product, but is your company fun and interesting?

Differences Between Demand Generation and Lead Generation

PureB2B

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. As a B2B marketing professional or business owner, you need to know the difference between demand generation and lead generation. While they might share the same end goal, their individual objectives, timing, and approach are different.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. audience. B2B Marketing.

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. company trying to reach decision-makers at another company requires a different mindset and strategy. Below are a few ways in which B2B and B2C marketing differs. Intent. Messaging. Channel. HubSpot's seen these results firsthand.

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Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

Mashed potatoes and mash-ups Denny’s Tumblr offers its audience a stream of eminently shareable pop culture riffs, mashed up – or “hashed up,” perhaps? Social media history is littered with brands desperately trying to cater to younger audiences, either with awkward pop culture references, ill-conceived hashtags, or both. See what they did there?) Hashteroids? Except more bacon.

3 Easy Tactics to Get Personal with Your Audience

Modern B2B Marketing

Author: Renata Bell Yesterday, I received an email from a retailer suggesting that I purchase a product I already bought last month. Their shopping experience was extremely personalized—they would go directly to a salesperson that knew them and their purchase history, and therefore could recommend other relevant products to them. Last product purchased (text or picture).

Using Content Marketing in the Professional Services Industry

Hubspot

Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. First Up: Who Are You Attracting? Clients” is the obvious answer here.

10 Types of Videos You Need to Push Your Audience Through the Funnel

Vidyard

–from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. Maybe you have a video or five on your website, maybe you’ve posted them on social media, and interviewed some industry leaders. during a presentation by digital video production studio Epipheo. Visit the Hub.

Cognitive content strategy

Biznology

Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks. And most companies change their product names or introduce new products faster than the taxonomy managers can keep up. Hence my tweet response above.

Why and How to Improve Audience Segmentation for B2B Marketing

Salesfusion

10 ways to segment your audience to meet the growing demand for personalization. In terms of strategy, considering how you can take a multi-channel approach is certainly important since different customers will prefer different channels. Why Audience Segmentation Matters. Enter audience segmentation. Industry. customers who purchased product X).

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I can sense the confusion in the room or over the phone when I tell them that creating engaging digital content is much more than copywriting. Myth: Our customers are only interested in product specs and datasheets.

Advanced Retargeting: Nurturing Your Audience Across Digital Channels

Act-On

Do you understand the business drivers for that prospective account, on both an industry and company level? The end result is that there can be hundreds or more different touchpoints into an account throughout the different stages (brand, demand, expand), all of which calls for a coordinated approach. If they don’t interact, they get a different message.

How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

Pitching stories to the traditional media is still a large part of Quinn PR’s business, but she also talks about the emergence of the brand as the media. “I’ve always loved the content production side of what we do. Think differently about what you’re selling Persuading clients to think differently about what they’re really selling is the cornerstone to Quinn’s creative process.

How to Use Facebook Audience Insights: A Beginner's Guide

Hubspot

Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. audiences. Step 1: Choose your audience. audience.

How to Sell to 4 Different Personality Types

Hubspot

The leading brand of mustard, French’s, holds half the market share in mustard that Heinz commands in ketchup -- around 35.5% -- but has a product line almost three times as large. Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. One size does not fit all.

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies

Act-On

In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. But what do you do when the challenges of marketing come from the strict government regulation of an intangible product – and sometimes from the very audience you’re marketing to?  . Finance. Let’s take a closer look. FINRA. Millennials.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

And, if they did this study with other industries, I’m sure they’d find very similar results. So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience? Do you notice the difference? Don’t get me wrong. But I’m not going to invest in a resource. Like this post?

Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. Even though inbound marketing is becoming widely known and used among many industries, some skeptics still think it is just an Internet “fad.” Don’t get us wrong. Good news! Busines

5 Simple Ways to Segment Your Social Media Audience

Hubspot

Maybe they'll engage with industry experts on the platform. Segmenting their audience on social media. Paid targeting is effective because it enables companies to get a specific message in front of a specific audience. Organic targeting allows users to tailor their content to specific audiences without paying to promote a post. The one thing most of them aren't doing?

Influencer, Affiliate And Advocate Marketing: What’s The Difference?

CMO Essentials

To fully harness the power of third parties in swaying your target market, it’s important to understand the differences between, as well as the strengths and weaknesses of, these three types of marketing strategies. Influencer marketing aims to tap into the clout of recognized thought leaders who are respected and followed by your target audience. Reach the right audience.

9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have

Hubspot

In this article, I want to show you nine different lead magnets that you can create today by recycling content that you already have.Every blog post in your archive has the potential to generate new leads for your business so let’s make sure that your blog is a lead generating machine. 1) The Mini Ebook. Do you work in an industry that is already bursting with quality content?

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

So, we asked press, analysts and other industry influencers, “What’s a retro concept, throwback idea, or disruptive strategy that will make headway with marketers in 2017? Industry Analyst and Host of CXOTALK. Going further upstream, a look into support could reveal product design flaws. Once the target audience has been determined, create a visually-compelling physical mailer with digital call-to-actions such as a mobile game, a personalized video, or integration to an existing loyalty platform or application. Read on to see what they said! and V3B.

Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. My own answer is: at stage of the industry, the basic features of marketing automation are pretty much set, so radically different features are not likely to emerge as a major competitive advantage. This is by far my preferred solution.

10 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot

HubSpot found that different types of content are more likely to retain readers’ close attention than others. 10 Pieces of Content Your Audience Actually Wants to See. Click on the categories below to check out examples of the types of content your audience is looking for: Videos. The global social media audience is vast: Facebook has 1.7 It keeps things interesting.

Using Audience Data to Power Native Ads

Hubspot

In recent years, media companies have been dealing with the perfect storm: industry-wide programmatic ad revenues are on the decline while ad blocking is on the rise. If you’re part of a marketing team at a media company, you’re likely collecting data around your audience’s browsing patterns and preferences. Don’t target your native ads to audiences who never read sponsored articles.

10 Phenomenal Blogs in Totally Boring Industries

Hubspot

They''re for industries that you most likely don''t care about -- most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. Though you may not always be interested in the topics or industries that these blogs talk about, they are kicking some serious butt at doing their job for people in those industries.

Five Audiences for Social Media Marketing

Webbiquity

One of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. level executives respond to different messages than do mid-level management. Every industry and profession has it’s own “language.&#. Prospective Customers: the most obvious audience. Listen for their problems.