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Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In other words, if you were to approach the recipient in a crowd and started to deliver your pitch, would they call security?

Marketing Tools for the Makers & Doers of the Manufacturing Industry


Manufacturers today are tasked with staying innovative, creating high-quality products, and keeping costs low to keep work from going overseas. The good news is: the US manufacturing industry is once again on the rise. In fact, many economists are predicting that there is a second Industrial Revolution on the horizon in America. The manufacturing industry is no exception.

How Often Should You Post on Social Media? Benchmarks for 9 Different Industries


There’s millions of helpful social media statistics out there, but the most helpful ones are industry-specific. So if you want to see how your social media strategy stacks up against other companies in your space, check out our industry-specific social media analysis below. The real estate industry, above all other industries in our report, posts the most. Hardware.

How to Leverage Content Marketing in “Boring” B2B Industries

KoMarketing Associates

One of the most common problems I’ve heard from clients is their worry that they have such a technical or uninteresting product or service that it’s hard to come up with creative campaigns. One of the easiest ways to build out content is to create a video strategy that helps solves a problem for your audience. Do you have a boring product, but is your company fun and interesting?

Content Methodology: A Best Practices Report

audiences in the channels. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. for their audience’s attention, including major publishers and media companies. relationships with their audience—and improving those relationships each day. audience. Content.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. It currently offers two products: Prospect IQ to find new prospects and Conversion IQ to market to names already in the client's database.

This Week in Content Marketing: Advertising and Content Marketing Are Different?

Junta 42

Robert and I agree this approach has a lot of potential for “narrowcasting” specialized channels based on an audience’s specific interests. Marketo : Did you know that warm temperatures make buyers more receptive to brand and product communications? model: Create content you’re passionate about, find an audience for it, and ultimately create content that your audience wants.

Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco


This is especially true in the arena of highly regulated industries – verticals like pharmaceuticals, alcohol and tobacco, public companies, and finance each present unique challenges to developing successful marketing campaigns. Or when Phase III trials reveal an unsavory side effect that tanks the product. Alcohol marketing, at least in the US, has gone a slightly different route.

How to Have a Super Productive Weekend: 12 Helpful Tips


Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. See #6.). Want to be a CMO ?

Differences Between Demand Generation and Lead Generation


“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. As a B2B marketing professional or business owner, you need to know the difference between demand generation and lead generation. While they might share the same end goal, their individual objectives, timing, and approach are different.

How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

Pitching stories to the traditional media is still a large part of Quinn PR’s business, but she also talks about the emergence of the brand as the media. “I’ve always loved the content production side of what we do. Think differently about what you’re selling Persuading clients to think differently about what they’re really selling is the cornerstone to Quinn’s creative process.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Nonetheless, in 2015, the content marketing industry. of allocating existing budgets differently?

3 Easy Tactics to Get Personal with Your Audience

Modern B2B Marketing

Author: Renata Bell Yesterday, I received an email from a retailer suggesting that I purchase a product I already bought last month. Their shopping experience was extremely personalized—they would go directly to a salesperson that knew them and their purchase history, and therefore could recommend other relevant products to them. Last product purchased (text or picture).

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies


In “Marketing Challenges in Regulated Industries Part 1, Pharma & Alcohol/Tobacco ,” we delved into the world of regulated substances. But what do you do when the challenges of marketing come from the strict government regulation of an intangible product – and sometimes from the very audience you’re marketing to?  . Finance. Let’s take a closer look. FINRA. Millennials.

4 Content Marketing Productivity Killers

Modern B2B Marketing

In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions. It takes time to coordinate different tasks like creating outlines, writing, editing, reviews, and design.

Why and How to Improve Audience Segmentation for B2B Marketing


10 ways to segment your audience to meet the growing demand for personalization. In terms of strategy, considering how you can take a multi-channel approach is certainly important since different customers will prefer different channels. Why Audience Segmentation Matters. Enter audience segmentation. Industry. customers who purchased product X).

Study: How Much of Your Content Marketing Is Effective?

This month, we teamed with Adweek to add 144 more peo- ple—and paint a more statistically significant portrait of the the content marketing industry. For 2015, we wanted to broaden our scope and ask our audience. companies for audience attention. on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” content.

B2B vs. B2C: How Content Marketing Changes by Target Audience


When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. company trying to reach decision-makers at another company requires a different mindset and strategy. Below are a few ways in which B2B and B2C marketing differs. Intent. Messaging. Channel. HubSpot's seen these results firsthand.

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Busted! 23 Marketing Myths Held By (Some) Industries


Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. Even though inbound marketing is becoming widely known and used among many industries, some skeptics still think it is just an Internet “fad.” Don’t get us wrong. Good news! Busines

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2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Even though the content marketing adoption rate for these companies is at an impressive 83%, I am surprised that it is even that high; the Manufacturing/ Processing industry (as defined in the report) is dead last among the six industries studied.

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

Mashed potatoes and mash-ups Denny’s Tumblr offers its audience a stream of eminently shareable pop culture riffs, mashed up – or “hashed up,” perhaps? Social media history is littered with brands desperately trying to cater to younger audiences, either with awkward pop culture references, ill-conceived hashtags, or both. See what they did there?) Hashteroids? Except more bacon.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

they praise your products and capabilities. Valuable Engagement Master the Links Between advocates, engagement, and Value Recommendations Identify Audience And Purpose To Make. more likely to trust a brand or product recommendation from friends or family than from an online. entrepreneurship by offering their counselors access to products, content, and experts like kildal.

Using Audience Data to Power Native Ads


In recent years, media companies have been dealing with the perfect storm: industry-wide programmatic ad revenues are on the decline while ad blocking is on the rise. If you’re part of a marketing team at a media company, you’re likely collecting data around your audience’s browsing patterns and preferences. Don’t target your native ads to audiences who never read sponsored articles.

How to Use Facebook Audience Insights: A Beginner's Guide


Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. audiences. Step 1: Choose your audience. audience.

How to Sell to 4 Different Personality Types


The leading brand of mustard, French’s, holds half the market share in mustard that Heinz commands in ketchup -- around 35.5% -- but has a product line almost three times as large. Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. One size does not fit all.

Matt Spangler of Compass Disrupts an Industry With Content Marketing

Sales Engine

Coming from a creative agency and media production background that includes Tribeca Enterprises (owners of Tribeca Films and the Tribeca Film Festival), Matt Spangler was looking for an opportunity to apply his skills to disrupt a larger industry. think it’s unique in the industry and the feedback that we’ve received is that it really helps to tell the story. Feature Articles

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. audience. B2B Marketing.

5 Simple Ways to Segment Your Social Media Audience


Maybe they'll engage with industry experts on the platform. Segmenting their audience on social media. Paid targeting is effective because it enables companies to get a specific message in front of a specific audience. Organic targeting allows users to tailor their content to specific audiences without paying to promote a post. The one thing most of them aren't doing?

Influencer, Affiliate And Advocate Marketing: What’s The Difference?

CMO Essentials

To fully harness the power of third parties in swaying your target market, it’s important to understand the differences between, as well as the strengths and weaknesses of, these three types of marketing strategies. Influencer marketing aims to tap into the clout of recognized thought leaders who are respected and followed by your target audience. Reach the right audience.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I can sense the confusion in the room or over the phone when I tell them that creating engaging digital content is much more than copywriting. Myth: Our customers are only interested in product specs and datasheets.

5 Amazing Ways to Impact Your Audience with Data Storytelling


But despite all the buzz data is getting in industry circles, most marketers are focusing on how it informs strategy rather than content. ” Data storytelling hits an emotional and intellectual pulse that rivets your audience and keeps them coming back for more. Understanding the Different Ways to Conceptualize Data. In some industries, measuring trends is itself a trend.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. audience. B2B Marketing.

PPC for LinkedIn, What’s the Difference?

Modern B2B Marketing

Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. The company had not yet embraced the fact that marketing is changing dramatically and the science is different depending on the medium you use. Is LinkedIn the right audience? . And guess what? It’s no wonder.

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10 Phenomenal Blogs in Totally Boring Industries


They''re for industries that you most likely don''t care about -- most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. Though you may not always be interested in the topics or industries that these blogs talk about, they are kicking some serious butt at doing their job for people in those industries.

How Mobile App Marketers Can Attain a 360-Degree View of Their Audience

Modern B2B Marketing

Author: Koustubha Deshpande These are exciting times in the mobile app industry. Try out different icons, preview modes, videos, and screenshots of your app. For instance, for an e-commerce app, are they comparing products found via the direct catalog or search feature? What does this mean, and why is it important? What is a 360-degree view? How do they use it?

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5 Amazing Ways to Impact Your Audience With Data Storytelling


But despite all the buzz data is getting in industry circles, most marketers are focusing on  how it informs  strategy rather than  content. Data storytelling hits an  emotional and intellectual pulse  that rivets your audience and keeps them coming back for more. . Understanding the Different Ways to Conceptualize Data. In some industries, measuring trends is itself a trend.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. audience. B2B Marketing.

Finance Marketers Explain How to Capture a High-Value Audience


Frozen is an example of how the right kind of story can attract the right kind of audience. For Disney, audience success is a toddler belting out “Let It Go” in an Elsa tiara. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. Content production is not a democracy.

How to Create Exciting Content for a Boring Industry


It is all about understanding what type of content the audience wants and giving it to them. No matter your product, service or industry, you must start with your own unique voice and tone. The Takeaway: Find your voice before you try anything else! 2) Ease Your Audiences’ Concerns. Your audience will be more than willing to pause and take a look. Agreed!

How to Become a Thought Leader In Your Industry

Sales Prospecting Perspectives

A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Your company and the people within it should be seen as the leading experts in your industry, whether that be sales, marketing or, in AG Salesworks case, both. Your perspective is what will distinguish you among other thought leaders in your industry.

Problem-centric Industrial Marketing

Industrial Marketing Today

Industrial and manufacturing marketers are trained to sell solutions. Nobody buys product features, they want solutions. However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem? It seems to me that industrial marketers need to first focus on raising awareness of the problem before they can sell their solution. That’s what I’m calling problem-centric industrial marketing. Please indulge me if my headline made you go “Huh?”

Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. My own answer is: at stage of the industry, the basic features of marketing automation are pretty much set, so radically different features are not likely to emerge as a major competitive advantage. This is by far my preferred solution.

Why Certain Marketing Words Sing, While Others Just Stink — and How to Tell the Difference

Vertical Response

Choosing just the right words for your marketing materials can make all the difference in how well they succeed at engaging consumers. However, if you understand why certain words are powerful while others are ineffective, you’ll be better able to choose marketing words that hit the mark with your target audience. Yes, this is slightly different from being offensive.

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21.45 μs: 438.0 ns, 12.91 μs, 52.00 ns 207.6 ms: 232.3 μs, 2.844 ms, 204.0 ms