KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

SEPTEMBER 4, 2018

While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. Articles & Bylines. Organizational Business Listings. Contributed Community Activity.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. Understanding Search Query Intent. Identify Content Marketing Objectives in Search Results.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

JANUARY 30, 2018

One of my favorite materials is the top differences between Google AdWords and Bing Ads, which is highly useful for beginners or to explain to clients the unique elements of each search engine. LinkedIn Ads. Marketers tend to complain about LinkedIn Advertising saying it is not user-friendly. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

DECEMBER 5, 2018

There are several places internal linking traditionally occurs, particularly in a website’s navigational architecture. Here are the most common areas in a website for internal linking: Primary site navigation. Within the main body content of an individual web page, like a blog post or article perhaps. A web page sitemap.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. This ensures your information is kept up to date on multiple platforms and you have a presence where your audience might be searching for you.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

APRIL 7, 2021

If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. Another way to improve the customer experience – and engagement – is how you organize content on your website. Don’t forget search engine optimization. Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JANUARY 6, 2015

Yet another had limited resources for content development and site management (thought they recognized the significance), but a primary goal was to diversify their lead funnel with organic search. Late, last year I wrote an article on LinkedIn about preliminary questions to consider when hiring an SEO vendor.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

DECEMBER 29, 2015

I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015. 10 Examples of Highly Impactful LinkedIn Profiles by Derek Edmond. Key Online Marketing Milestones.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

DECEMBER 30, 2013

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Why Paid Search Still Makes Sense for B2B Marketers. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. You’re Not eBay. 10 of the Best B2B Facebook Pages.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms. Conversions come in many forms (i.e.,

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

AUGUST 15, 2013

While website reporting tools and social media applications like HootSuite provide data on referral traffic and click thru’s, Twitter also offers a free set of traffic metrics via Twitter Analytics. Additional Articles & Resources. Search Engine Marketing Blog Social Media Strategies Web Analytics'

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JULY 10, 2014

It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. This is another way to help establish authorship: On your website, make sure you have Google Authorship set up ( using the rel=author tag in author bylines).

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

MARCH 30, 2017

The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. Derek Edmond covers the full details in this recent article. Top Social Media Sites.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

DECEMBER 1, 2015

These videos are designed to have subject matter experts answer customer questions while giving us an opportunity to drive organic traffic to the website by ranking in Google’s video results. It’s also a good idea to put a list of metrics together and explain their impact on search and overall business.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. Article Spinning and Article Directories.

Tactics 120

Tactics SEO B2B Marketing Planning 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). Here’s a screenshot of what the data looks like, on a per-web-page basis.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). Here’s a screenshot of what the data looks like, on a per-web-page basis.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 9, 2014

No doubt inbound links from external sites can have SEO benefit, but would Google look at just your external links as a mechanism for boosting search relevance as well? Here are two such articles here and here. The Indirect SEO Benefits of Linking to Credible Third-Party Websites. In my opinion, the answer is “No.”

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

KoMarketing Associates

MARCH 5, 2013

LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution. An estimated 83% of B2B marketers use LinkedIn as part of their social media strategy because of the opportunity to connect with businesses, brands, industry leaders, and professionals.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

OCTOBER 22, 2015

Friday: An educational outside article that is of interest to the target market. Too many marketers know that they should have a blog on their company’s website, but instead of taking the time to create really good content, they just post anything they can, in a haphazard, non-researched way. Any content is good content.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

KoMarketing Associates

OCTOBER 12, 2015

Specific to the growth of mobile device adoption and its impact on online behavior, Google indicated earlier this year that “ more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. ” (via article on Search Engine Land). Top Social Media Platforms (by Active Users).

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

MAY 1, 2013

CMI reports “software marketers use all but one of the top 15 tactics [shown in the above bar chart] more often than their B2B peers; the exception is ‘articles on your website,’ which 83% of both groups report using.”. LinkedIn (87% vs. 83%). Content Marketing Search Engine Marketing Blog' Facebook (82% vs. 80%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

JANUARY 16, 2014

Blogs give websites 434% more indexed pages ( source ). Provide a benefit: One of our previous industry news articles reveals 72% of B2B buyers begin the buying process with a Google search. LinkedIn groups and Google+ communities are two great places to share and promote content. Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. At KoMarketing, our written strategy led to 64% growth in unique visits year over year and 90% organic search growth. Twitter Lists / Saved Hashtag Searches. There is no point of reference over time.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

DECEMBER 5, 2013

While we don’t always love giving away our personal information, make sure to fill out your website URL info. As a speaker, you typically get a number of benefits including free tickets, brand exposure at the show, and a bio/link on the website. Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

DECEMBER 20, 2018

There were a lot of updates and fluctuations this year in search and of course, there was speculation and analysis of what those changes meant. It is a smart article and it’s certainly worth a read. The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots. This is my favorite article of the year.It

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

KoMarketing Associates

JANUARY 24, 2017

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. Buyers Want Personalized Content.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JULY 24, 2013

Earlier this week Jim forwarded me the article 4 Newsroom Practices: Turn Your People into Better Brand Journalists , by John Miller. I recommend reviewing and considering points in this article for your own B2B organization’s content marketing structure. LinkedIn, Facebook, and Google+ Groups. It is all about trust.

SEO 120

SEO Peer-to-peer Ethics B2B 120

KoMarketing Associates

MAY 19, 2014

Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. I’m not suggesting you provide a complete SEO audit for our target audience but if you encounter “quick wins” that might help the recipient improve their online presence in search, make the suggestion.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

DECEMBER 22, 2014

This past spring we launched a redesigned website: mobile-friendly and with a much clearer message articulating our organization’s objectives and values. – Search Engine Land. SEO Must Be About More Than Your Website – Search Engine Land. Key Third Party Contributions.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 120

KoMarketing Associates

JUNE 26, 2014

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Check out the agenda for the very first Search Engine Strategies in November 1999. Screen Grab via Search Engine Strategies. An entire panel was dedicated to writing meta tags! Moz has set the standard in our community.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

KoMarketing Associates

SEPTEMBER 15, 2016

seconds skimming articles before they ever settle on one to read! Just remember, you’re not alone: 6.7MM people publish blogs on blogging websites and another 12MM write blogs using their social networks. SERPStat : A free keyword tool that scrapes Google search results to provide you with keyword suggestions.

Internet Marketing 120

Internet Marketing Peer-to-peer Marketing Analytics Tools Lead Scoring 120

KoMarketing Associates

JULY 2, 2015

By looking at existing content on your website or competitors, you can replicate what’s worked in the past and avoid or improve upon what hasn’t. With this tool, you can determine content with the most shares on your website or your competitors to help inspire new ideas, headlines and approaches. Test Different Styles.

Content 120

Content Distribution Curation Keywords 120

KoMarketing Associates

APRIL 30, 2015

Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. Inbound link performance – Found within Bing and Google’s respective Webmaster Tool consoles, these metrics show the tie-in between original content and third party websites. Content type (blog post, news article, etc.). of the content being created. Keyword target.

Budget Programs 120

Budget Programs B2B Marketing Marketing Analytics Tools Content Marketing 120

KoMarketing Associates

FEBRUARY 26, 2019

These results give you real data and insight into what people are looking for on search engines. If you want to compare or add to your findings from this tool, you can also use KeywordTool.io (which lets you search across other platforms, like Amazon and Instagram, as well as Bing and Google).

Budget Programs 123

Budget Programs Tools Content B2B 123