Buzz Marketing for Technology

JULY 9, 2008

The Financial Times has had two thought provoking articles this week. Another article indicates that Web 2.0 A contributer to the FT article noted "the Web 2.0 Corporate Policies on Web 2.0. What we can learn from Linkedin. New skills for the workplace. ► May. (10).

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Web 2.0 Wiki Long Tail Marketing Opinions 100

The Effective Marketer

APRIL 6, 2011

Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Buzz Marketing for Technology

JUNE 1, 2009

After reading Chip and Dan heath’s article in Fast Company called “ Why It May Be Wiser To Hire People Without Meeting Them ”. I couldn’t help but agree with the findings in the article having fallen into that trap myself over the last few years with some key hires. What are they contributing on Twitter, Facebook, and LinkedIn.

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Social Media Web 2.0 Media Sample 100

Buzz Marketing for Technology

JULY 16, 2008

In the article written by Stefan Stern, there were a number of studies done looking at what attributes were being advertised for (in this case the article focused on entrepreneurship) and what managers and HR personnel actually chose. This is a good explanation for why social networking and other Web 2.0 ► May. (10).

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Business 100

Marketing Insider Group

NOVEMBER 11, 2010

You can view all the articles posted on socialmedia.org and also in the “Social Media&# category of B2C Marketing Insider. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

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The Effective Marketer

NOVEMBER 6, 2009

A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Social Media 100

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WebMarketCentral

MAY 10, 2007

Their terms of use also explicitly states, "You may not use Wink to sell a product or service, or to increase traffic to your Web site for commercial reasons." Sort of a scaled-down, free version of LinkedIn. My test of general-purpose Web 2.0 Previous articles in this series: Web 2.0

Web 2.0 20

Web 2.0 Tagging Peer-to-peer RSS 20

The Effective Marketer

SEPTEMBER 20, 2010

Sources for more info on this story are: Creativity Online article, F*ck Smaller. Marketing News article, Marketing Across the Americas (requires login). Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

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EveryoneSocial

SEPTEMBER 1, 2020

But if you need more convincing or you think your team will, here are a few more stats: 81% of employees believe that CEOs who engage on social media are better equipped to lead companies in the web 2.0 NTT Data now has an extended social reach of over 680,000 – nearly twice the reach of their corporate LinkedIn channel.

Social Media 106

Social Media Lead Scoring Lead Ranking Media 106

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Share your thoughts, post a comment.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JULY 1, 2010

Social Media Tips for Marketers The highlight of this article is the section on “The Art of Conversation” from Jason Falls, who shares essential tips for everyone that is looking to participate in social media. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

The Effective Marketer

AUGUST 5, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

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Buzz Marketing for Technology

AUGUST 3, 2008

This article, “Spring Awakening,&# describes how the Cornell University Library ended up making 90-second YouTube clips for their incoming first-years about basic research concepts. Categories: Working Smart · social media Tagged: strategy , efficiency , tips , Web 2.0 , nptech , Working Smart , YouTube , video , libraries.

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Youtube Web 2.0 Tips Barriers 100

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Marketing Insider Group

AUGUST 26, 2010

Social Media Tips for Marketers The highlight of this article is the section on “The Art of Conversation” from Jason Falls, who shares essential tips for everyone that is looking to participate in social media. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Resources Media Web 2.0 100

The Effective Marketer

AUGUST 25, 2009

An interesting article sent to me (thanks, Z.) The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. No need to raise your hand, we all have been there.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Marketing Insider Group

DECEMBER 7, 2010

Two timely articles I saw yesterday helped me to crystallize these thoughts. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And so this led me to the conclusion that the broader future of B2B Marketing is Social! But what does that mean…? Share your thoughts, post a comment.

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Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Sometimes, inbound demand generation isn’t enough to fill our funnels. Build your inbound around the people in the trenches and grow exponentially.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 26, 2010

Two recent articles on Harvard Business Review offer some great advice. The second article that inspired me was &# How Forethought (Not Intuition) Separates the Good from the Great &# by Jeff Stibel, CEO of Dun & Bradstreet Credibility Corp. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

MARCH 8, 2011

Recently I saw that one of my Twitter friends Rachel Macik ( @RachelMacik ) scored a huge win for her company Atos Origin with this article coverage in the highly-coveted CIO.com media property: “ Killing Email Softly – How One Company Is Planning Its Demise.&#. Since then, Kristin has moved to covering social media and Web 2.0

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Press Social Media PR Media 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Then I read this this article (cited by Stephen Downes ) about the so-called decline in literacy that is happening from people doing their reading online. There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 As long as we persist in seeing Web 2.0 END RANT ).

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Web 2.0 Ning Wiki Blogger 100

Marketing Insider Group

DECEMBER 9, 2010

But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn. Here is a review of how I work social media into my routine: Scanning, Monitoring, Prioritizing: I start each day with a quick glance at the blackberry for urgent emails and mention notices from twitter, Linkedin and Facebook.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

One article that has generated particular attention is Nicholas Carrs "Is Google Making Us Stupid?" Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. Our new KM Edge groups on LinkedIn and Facebook. about the transformation of government by Web 2.0/Enterprise

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Marketing Insider Group

OCTOBER 28, 2010

Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And while we all try to avoid these topics, the best way to deal with them is straight on. Share your thoughts, post a comment.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Buzz Marketing for Technology

JULY 24, 2008

Today I logged on to check my e-mail and ended up looking at an article on Faxes. When I tried to find the blog about instructional change, I found two comments from Ken Allen one of which was a link to an article about faxing. Corporate Policies on Web 2.0. What we can learn from Linkedin. Connecting 2 the World.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Work Management 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Marketing Insider Group

JUNE 3, 2010

The simplest way for B2B content marketers to get found by the right prospects and convert qualified web visitors into leads is via Blogging (IMHO). I recently wrote a blog article that may interest you and your readers on the Value of B2B Blogging: [link] Glad I found your blog. Great stuff here. Share your thoughts, post a comment.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Wondering Out Loud

APRIL 5, 2010

What I found was a website, LinkedIn and Facebook pages, and YouTube video. Among other items – not generated by the organization – were blog posts (some +, some -), articles, and comments. In the world of Web 2.0, So, with name in hand I set off for the Google to do a little research. Wikipedia.

Social Media 40

Social Media Web 2.0 Wikipedia Media 40

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Marketing Qualified Leads 100

WebMarketCentral

NOVEMBER 11, 2009

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. Social Tagging.

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

The Effective Marketer

FEBRUARY 6, 2009

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 He says “listen first, speak last”. You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has outlined what is wrong with the theory of mass marketing.

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Distribution Web 2.0 Lead Ranking Privacy Policies 60