Scoop.it

APRIL 6, 2021

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. All references are linked accordingly, meaning that the success of the article will drive the success of the linked website.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Binary Demand

JUNE 27, 2023

In this article Overview Understanding B2B Lead Generation Role of a B2B Lead Generation Company How Do They Work? By gathering their contact information and adding it to your sales funnel, you can start to spark interest. They focus on raising your brand’s visibility and directing visitors to your website.

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

KoMarketing Associates

NOVEMBER 24, 2015

In addition to the online newsletter, B2B blogging provides a subtle way to routinely stay connected to the subscribed prospect, via RSS, email, and social media distribution. The website most likely will not be the final place closed sales occur. Provide a reason for search engines (and users) to revisit your website more frequently.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. Leveraging Referral Traffic. Additional profit for B2B advertisers in social media promotion is its impact on referral traffic. Obtaining New Conversions. LinkedIn is adept by experts and businesses.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. You optimize your RSS feed.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Point viewers to your website for a free white paper, more information, or a discount offer. Are your videos appearing on your website as well as on YouTube? Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Click To Tweet. Click To Tweet. Click To Tweet.

Branding 103

Branding Brand Identity FAQ Content 103

Scoop.it

MARCH 26, 2020

When it’s time to build a company update for your investors, industry trends for your customers, or a press release about a big company milestone, where do you go to collect this information? Chances are, you spend some time on Google searching for news articles you’ve already read or for latest industry research papers.

Curation 74

Curation Press Paid Search Agency Content 74

Convince & Convert

FEBRUARY 26, 2013

He went so far as to draw a very black and white line for his websites: only the visitors that look at 30 pages are viable prospects. History (and, of course, careful number crunching) has proven serious leads get seriously into his website. I’ve seen what sabotages websites. Your website traffic comes from other websites.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

EMagine B2B Blog

AUGUST 19, 2014

At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? 1) Your Website Is A Dinosaur: When was the last time you redesigned your website? Can a prospect tell in 30 seconds what your company does?

CMS Development 40

CMS Development Marketing Websites B2B RSS 40

Anything Goes Marketing

AUGUST 16, 2006

B2B websites can fail for many reasons but one of the main reasons is due to the difficulty of accessing content. If you have people that have found you from say Google or Yahoo, I would ask the least amount of information possible to access a key whitepaper when they first land on your site. You can just sign up on your own.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Tomorrow People

MARCH 5, 2012

When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. Lead Nurturing 101. Behavioural Marketing 101.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. What I mean by conversions is making it easy to subscribe to your RSS feed , bookmarking your posts, and/or leaving comments.

Traffic 100

Traffic RSS Blogger Eloqua 100

Chris Koch

JANUARY 22, 2010

This is the number of articles or blog posts that mention the product or service measured against the trend in sales. The only effective argument I’ve heard recently is that we embed calls to action in social media that drive readers to a landing page where we capture their information and start nurturing them as leads.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Hubspot

APRIL 5, 2018

Improve your website's SEO using Google Search Console. Host your website's videos on YouTube, the largest video community in the world. billion searches for information are made per day? Want better insight into how healthy your website is in the eyes of Google? Buy ads on Google through Google Adwords.

Google 78

Google Adsense Tools Doubleclick 78

PureB2B

DECEMBER 12, 2016

Ultimately, higher search placements help generate more traffic that could potentially result in more qualified leads. Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. Guest Blogging.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

BOP Design

AUGUST 14, 2018

Stay tuned at the end for links to other articles discussing marketing tools.). We recommend to all of our B2B website and marketing clients to install Google Analytics tracking on their website. Here are a few articles we thought shared helpful insights: 10 must have B2B marketing tools. Analytics Tracking + Reporting.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

A Better Jones

JUNE 6, 2019

In terms of marketing, a keyword also increases your search engine optimization (SEO), so if your blog article is plump with keywords, Google will naturally (or should I say ‘algorithmically’?) Then when someone searches for an industry-relevant phrase that contains your strategically placed keyword, your article is going to pop to the top.

Long Tail Marketing 40

Long Tail Marketing Content Marketing Content RSS 40

KoMarketing Associates

DECEMBER 1, 2015

These videos are designed to have subject matter experts answer customer questions while giving us an opportunity to drive organic traffic to the website by ranking in Google’s video results. As we shared this information with our clients, they were naturally inclined to become even more involved with content marketing.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Sharing valuable information is a great way to get customers to trust your brand, and blogging is the perfect platform for you to do exactly that. Your Blog Should be Integrated into Your Main Website.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Ultimately, higher search placements help generate more traffic that could potentially result in more qualified leads. Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. Guest Blogging.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Content Marketing Institute

JANUARY 15, 2019

Include a link to your website where possible. Your live content is great fodder for a blog article, especially when combined with the questions and comments that came through while you were rolling. Use these to create helpful, concise answers, with links to further information where necessary. Cross-promote on social channels.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. If you want to generate leads from your contest, for example, you know you need to collect entrants’ information via a form. Make Use of Third Party Apps.

Social Media 100

Social Media Media Rules Guidelines 100

Anything Goes Marketing

APRIL 23, 2007

If you're looking for an example of a website that employs some of the latest and greatest of web 2.0. USA Today has reported a 380% surge in web traffic since it re-built its website last month with over 40,000 more user generated comments. On USA Today, you can subscribe to blogs, articles, videos - whatever you want.

Web 2.0 100

Web 2.0 RSS User-Generated Content Communities 100

Outbrain

JANUARY 29, 2020

If you have given content marketing a try, but aren’t happy with the results, it’s likely because you are making mistakes that are costing you traffic, leads and sales. Usually, if your aim is to drive any traffic from search engines, this would be a good idea to work on. Your blog activity creates in a wealth of information.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

Buzz Marketing for Technology

JUNE 27, 2008

Phil on Thursday, June 26th, 2008 Posted to: RSS/Atom , Reader One comment, add yours! Google Reader is a very popular online tool for reading RSS feeds. In this article we will take a look at a few easy ways to subscribe to a new RSS feed. t have an RSS feed!) Subscribe by RSS feed or by email today!

Google 100

Google RSS Adsense Privacy 100

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. The result?

Aggregators 247

Aggregators Work Management Marketing Management Service 247

Marketing Insider Group

JANUARY 28, 2015

Using a sub-domain of your corporate site can deliver search traffic from day one. What I initially found was that our website wasn’t helping our customers at all to answer their questions. By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

markempa

DECEMBER 30, 2008

In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. An RSS feed gave the team something to review each morning. Those stories generated links from other industry blogs and articles in major trade publications.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. This transparent strategy was evident when Buffer published an article telling their audience that they were experiencing financial trouble and had to layoff some of their team. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Online Marketing Institute

JUNE 3, 2009

Youll find a wealth of articles and insights in the Branding section that could help you identify and capitalise on opportunities for your brand to grow – including some surprising ones such as HR and M&As. View WebTV content About B2BM Privacy & Legal Advertisers Contact Terms & Conditions Site Map RSS ©Silver Bullet Publishing.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Adobe Experience Cloud Blog

JUNE 13, 2012

According to a recent study by the Custom Content Council , 73% of consumers prefer to get their information about an organization in articles rather than advertisements. Here are 10 proven tactics to help you never run out of content ideas: #1: RSS Reader: Scan it Daily. 2: Make Every Employee a Content Creator.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Hubspot

MARCH 29, 2013

For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. The fact of the matter is, the way people consume information has fundamentally changed. Information in a Social World. Social Networks Get More News Centric.

Google 28

Google RSS Aggregators Social Networks 28

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Biznology

NOVEMBER 5, 2013

Websites have been influenced heavily by the minimalist ease-of-use offered by smartphones and tablets. Humans Care About Aesthetic Form, Google Cares About Informational Function. Form Has Smothered Function with a Pillow on Most Modern Sites. Bottom Line: Add Value to Google by Adding Value to Your Site.

Spending 80

Spending Paid Search Agency Google SEO 80

Scoop.it

SEPTEMBER 7, 2023

In today’s world of information overload, keeping up with your industry’s latest news and trends can be daunting. With so many sources of information available, it can be difficult to know which ones to trust and which are worth your time. That’s where content curation comes in. Why Is Content Curation Important?

Curation 78

Curation Marketing AI Process RSS 78