DAGMAR Marketing

APRIL 15, 2022

In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. According to Ahrefs , a majority of web traffic comes from Google’s organic search results, which are powered by SEO. percent of traffic comes from search engines like Bing.

Statistics 94

Statistics SEO POS Lead Scoring 94

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. Unlike blog posts for which you can search top keywords for a topic and sprinkle them throughout an article, product page keywords must be specific to the product being offered. The Long-Tail Theory.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

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Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

accelerate agency

MAY 9, 2020

Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want. Time was that long tail keywords were also like gold dust for SERP results. Statistics.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Are you seeking to drive more, less relevant traffic to your site? For example, this is useful if you’re publishing an article on your site and it appears in the blog section of your site. Organic Traffic.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

NOVEMBER 17, 2020

Including keywords in authoritative and helpful blog posts can drive traffic to your website. The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. People skim articles for tidbits of information rather than read them thoroughly.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

DECEMBER 22, 2020

SEO expert, Rand Fishkin, wrote about the ludicrously powerful influence of brand repetition in his 2020 election recap article: "Hear a song over and over, and even if you hate it, your brain will subconsciously hum it. They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

OCTOBER 27, 2010

A few years ago we posted an article inspired by the book "Blue Ocean Strategy" by W. To actually generate organic traffic from them, however, is incredibly difficult, if not impossible, for most companies; there is just way too much competition. Connect with HubSpot : Chan Kim and Renee Mauborgne.

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Look for the following: Loss of organic traffic. Source: CMI.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. Additionally, you can then scroll through the organic search results to see what types of articles are being written. Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. Keyword Surfer.

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Keywords Paid Search Agency Google Ads 96

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. According to MOZ , SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The Long and Short of It. Keyword Tools.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

SmartBug Media

FEBRUARY 5, 2020

But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Pinpoint the aspects of searcher intent that top-ranking articles are failing to satisfy. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

APRIL 2, 2020

Sometimes, marketers will rely on quantitative metrics as the only basis for decision-making, such as by going to HubSpot, pulling 300 keywords, and not doing any of the qualitative research of reading industry forums or talking to customers to see which of those highly searched terms their personas care about. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

JUNE 27, 2011

1) Got rid of PPC and decided to focus on earned traffic through blogging. For River Pools and Spas, this meant it was time to focus on organic content and traffic. The company prioritized the questions it received most frequently and considered often-used keywords in prominent components of the blog article--like the headline!

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Create Phase Two Assets.

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Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. Because of this, blogging is an absolutely essential practice for SEO and traffic building. For example "HubSpot | How to use a Blog." The answer, write about your keywords.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Outbrain

JUNE 18, 2018

Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot. When HubSpot ran a test, a page that achieved the No. 1 result but failed to grab the featured snippet saw traffic drop by 38%. Featured snippets are eating up the search traffic.

CTR 50

CTR Features Organization SERP 50

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. You're not making an automated report — even a HubSpot intern can do that. Google Data Studio.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. 10 Effective SEO Techniques to Drive Organic Traffic.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

MARCH 29, 2013

I recommend running email A/B tests because you don't need to rack up enough traffic to, say, a landing page to wait for statistical significance; if you have a good size email list, you can get statistically significant results much faster. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

MARCH 10, 2016

My friends at HubSpot describe a meta description as “the snippet of information below the link of a search result.”. Stay with me – here’s a screen shot: Basically a meta description is what is ready to help the searcher decide whether or not to click the link to an article or web page. via HubSpot. via HubSpot.

Click Rate 28

Click Rate Long Tail Marketing Tagging Keywords 28

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

Hubspot

MARCH 15, 2011

A merchant selling sheet metal roofing hammers could write a blog article on how to use a sheet metal roofing hammer to show up in Google Organic search and submit an optimized data feed to a Google merchant account in order to show up in Google Shopping. Connect with HubSpot : Optimize webpages for On-Page SEO and Off-Page SEO.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. While both strategies can drive traffic, they have different virtues. Your SEO-optimized pages create a perpetual flow of traffic. On-page SEO.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks. Updating Blog Posts Increased Traffic by 96%. Ultimately, updating old content increased our traffic by nearly 96%.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Design an article page wireframe. Reading another blog article.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Hubspot

OCTOBER 22, 2010

is a utility that allows you to shorten a long URL, share it and then analyze the resulting usage of the link. Jing – Content is always king when trying to drive traffic to your site. This would be ideal when optimizing your website or coming up with long tail keywords to use in your blog articles.

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. At the end of the meeting, we'd leave with a solid list of articles to get started on. For a long time, this process served our interests well. The Blog Traffic Plateau of 2017.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

JANUARY 13, 2011

Inbound Marketing, specifically using amazingly awesome content to draw in qualified traffic to your website, is the armament that smaller companies can use to take lunch money right from under the noses of bigger companies. Connect with HubSpot : For a while, its been a pretty good secret how successful this whole process can be.

Long Tail Marketing 28

Long Tail Marketing Inbound Marketing Content Internet Marketing 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. She wrote an article for her blog (that''s right, she has a blog. We''ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy. Not even joking.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

JANUARY 20, 2020

I'm even shown videos of skiers before I finally reach the first article regarding the topic of "skiing". For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". these features aren't going away, and they can steal traffic from everyone on the SERP.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

MAY 20, 2010

The Extra Long Tail - Say for example your website sells small electrical supplies. Is there a subset of phrases that drive a lot of traffic & convert at a decent rate? It should be equally important to track which articles are actually generating that two-way conversation. Connect with HubSpot :

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

JANUARY 21, 2020

Four times a year, HubSpot's SEO team delivers a lovingly crafted report to our blogging team. This report has made a huge impact on our organic traffic and helped us set new records for leads and user acquisition. HubSpot has a big team of writers and a quarterly S.I.R Here's where you add long-tail keywords.

Traffic 84

Traffic Organization Lead Scoring Lead Ranking 84