Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . A Forbes article earlier this year said that per McKinsey, BCG, KPMG and Bain & Co., I welcome any inquiries via my profile on Linkedin. Wait, What?

Work Management 113

Work Management Marketing Management Marketing Budget Budget Programs 113

Tomorrow People

MARCH 30, 2021

Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Jane Fleming, LinkedIn. Essential aspects of building a lasting and impactful brand. Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

The Brit Agency

JULY 8, 2020

Here at The Brit Agency we recently stumbled across a fascinating article published on the LinkedIn Marketing Solutions blog. The blog cites a prediction from Gartner , which states that “by 2022, profitability will replace customer experience as the Chief Marketing Officer’s (CMO’s) number one strategic priority.”.

B2B Marketing 52

B2B Marketing Gartner Advertising Agencies Paid Search Agency 52

Content4Demand

APRIL 7, 2020

Built In put out a great article about new playbooks emerging out of necessity and how these playbooks are creating a new marketing landscape. A recent Forbes article expands on this reliance on digital marketing and includes examples of how companies are trying new things with their digital channels.

B2B Marketing 74

B2B Marketing Planning B2B Paid Search Agency 74

Zoominfo

JUNE 12, 2019

Through Twitter and Facebook, followers can access videos, articles, and even podcasts filled with practical advice for becoming better sales professionals. Through speaking engagements, customer training, and of course, social content, Koka spreads his expertise on using social media platforms like LinkedIn and Twitter as a business tool.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Zoominfo

AUGUST 3, 2022

A Gartner study shows that the average marketing budget has increased this year to 9.5% For instance, ask your employees to talk about how they’ve used your product on LinkedIn, and the one with the most engagement receives a prize. Have your team craft articles that are truly helpful to your audience.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

B2B Marketing Directions

OCTOBER 6, 2019

This argument was based on the results of several research studies, including a 2018 survey by Gartner/CEB that polled more than 2,500 consumers in North America, Europe, and Asia-Pacific. If "Roger" had spent two or three minutes scanning through my LinkedIn profile, he would have gained a basic understanding of what I do.

Personalization 53

Personalization Webinar Metrics Gartner Ideal Customer Profiles 53

Martech

JANUARY 14, 2022

Forrester and Gartner lauded the firm for more than a decade, even as licensees labored under mountains of technical debt. Let’s discuss on LinkedIn. Opinions expressed in this article are those of the guest author and not necessarily MarTech. What’s been your experience?

Enterprise Management 111

Enterprise Management Marketing Management Vendors Burn Rate 111

Webbiquity

JULY 27, 2021

And as the article points out, “It’s not a secret that marketing budgets have always been the first of the enterprise budgets to be cut, and the last to be restored.” Social media advertising in contrast, particularly on networks like LinkedIn and Facebook, offer precise targeting. Online Commerce Will Lock in Gains.

CMO 208

CMO Gartner Budget Programs Spending 208

Martech

NOVEMBER 11, 2022

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. blog posts, articles, videos, etc.), Marketers’ Guide to B2C Brand Strategy : An overview of the topic from independent analyst firm Gartner.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Marketing Insider Group

MARCH 10, 2014

According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. Gartner prescribes that in order to gain competitive advantage and turn information into actionable insights that companies need to follow 3 steps: Identify business outcomes that can be influenced by data.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Enterprise Management Content Marketing 100

PathFactory

MAY 3, 2022

You may have seen the recent articles and blog posts. You’ve likely seen the social commentary shared across LinkedIn. Two recent articles, from folks whom I admire deeply, are making the rounds here at PathFactory. Two recent articles, from folks whom I admire deeply, are making the rounds here at PathFactory.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Martech

JULY 27, 2021

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Cohen , Sr Principal Analyst, Gartner. Good morning, Marketers, and are you moving from big platforms to composable stacks? Quote of the day. “No

Work Management 108

Work Management CMS Development Marketing Management Ad brokers 108

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium. Predictive Completes The Marketing Stack.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

SalesIntel

MAY 13, 2024

This article will dig into the nuances of B2B selling , comparing it with business-to-consumer (B2C) sales, discussing its importance, addressing common challenges, and outlining strategies to enhance the sales journey. According to a Gartner study , the typical buying group for a complex B2B solution involves 6 to 10 decision-makers.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

FEBRUARY 23, 2016

A recent KoMarketing news article really got me thinking about this. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). What publications are they sharing articles from or engaging with? Take note of this, as these are all good places for you to be.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Madison Logic

JULY 20, 2023

According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information. LinkedIn finds that 75% of B2B buyers use social media to make a buying decision, with 50% using LinkedIn as a trusted source.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Mereo

NOVEMBER 30, 2022

LinkedIn recently surveyed more than 7,500 B2B buyers and sellers to uncover the state of sales. In that same LinkedIn survey, 65% of sellers say they always put their buyer first. In our recent “ Deal Breakers and Deal Makers ” article, we detail further what buyers care about and how sellers can make their decision-making easier.

B2B Sales 45

B2B Sales Gartner Trust Marketing Customer Surveys 45

ClearVoice

AUGUST 14, 2023

For this, “a sense of personal value is key,” says Gartner. You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams. Talent acquisition is more competitive than ever.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

SmartBrief - Marketing

JULY 25, 2023

In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments. You can follow Zarnaz on Twitter or Linkedin. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Kabbage

OCTOBER 18, 2016

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium. Predictive Completes The Marketing Stack.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

EveryoneSocial

DECEMBER 28, 2020

The Gartner Future of Sales 2025 report predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Whether it be on Facebook, Twitter, or LinkedIn, having a professional presence on social networks where your buyers are engaging will help your brand awareness and visibility.

Activities 99

Activities B2B Thought Leadership Social Networks Thought Leadership 99

Marketing Graham

SEPTEMBER 1, 2021

For more on this, check my article ‘ How to turn your B2B website into a lead generation machine ‘ that has an 11-point plan. It’s a wonderfully grey area and worthy of a blog article on its own (I will do one, promise). LinkedIn – If they don’t respond to your emails, contact them on LinkedIn.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

Hinge Marketing

JUNE 12, 2019

According to Gartner , “Sales enablement is the activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects. This article was not written to be the comprehensive authoritative piece on sales enablement. What is B2B Sales Enablement? Check out his Woodenisms.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

SalesIntel

AUGUST 8, 2022

According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025. Instead, look for a company’s press releases, social media posts, annual reports, and the prospect’s LinkedIn posts. Then you can ask a related question in your messaging such as, “I liked the article you shared about team metrics.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

Metadata

JANUARY 25, 2023

We’re breaking it all down in this article—but first, a quick refresher: What is lead generation? Open your LinkedIn and you’ll likely see plenty of posts talking lead generation vs demand generation—with demand gen talking the W every time. Why are strategies shifting now?

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Madison Logic

OCTOBER 4, 2023

In the fifth and final article in our “Using Digital Channels with Precision” blog series, we’ll discuss why CTV is such an important emerging channel and how to best leverage it in your data-driven, multi-channel ABM approach.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Optinmonster

OCTOBER 30, 2019

In this article, we share a ton of social selling statistics that will convince you the benefits are real. If you have a company account for any social network ( Facebook , Snapchat, Twitter , Instagram , or LinkedIn), you’re passively involved in social selling already. Not convinced that social selling will work for you?

Statistics 76

Statistics Social Media Social Marketing Media 76

Albacross

NOVEMBER 4, 2021

Source: LinkedIn , 2020). In this article, we will cover every aspect of intent data and guide you through the process of how to use it to give the insights needed for the revenue team to accelerate the growth. Source: Gartner, 2020). Source: Gartner, 2020). ” But remember, this article is just an introduction.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. This article is not thought leadership. B2B marketers’ collective love affair with thought leadership knows no bounds. It’s unique.

Thought Leadership 99

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 99

Martech Advisor

DECEMBER 19, 2019

In this article, we will look at five actionable tips that will help you win at SEO in 2020. Gartner predicts that 30% of the searches will be screenless by 2020, while comScore ’s prediction says it could reach up to 50%. Tell us on LinkedIn , Facebook , or Twitter. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Biznology

MARCH 11, 2015

Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. Each thing is uniquely identifiable through its embedded computing system but is able to interoperate within the existing Internet infrastructure. (…) According to Gartner, Inc. (a Like this post?

Gartner 80

Gartner Wikipedia Verticals Trends 80

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. According to a report by Gartner, B2B marketers generate a meager of 19.4%

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Martech Advisor

DECEMBER 27, 2019

In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. Share with us on LinkedIn , Facebook , or Twitter. Data governance helps organizations define policies and processes to manage data. It is the accountability a business has toward customer data.

De-duplication 63

De-duplication Work Management Privacy Transparency 63

ViewPoint

APRIL 30, 2013

Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed. Jamie shares insight into how you can get ahead of the competition.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

Ledger Bennett

DECEMBER 30, 2020

According to Gartner (October 2020) , 70-80% of B2B decision makers prefer remote human interactions or digital self-service. Consider transcripts, related articles, key takeaways and links to your other videos. Since the onset of the pandemic, there’s been a rapid and significant shift to online.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52