Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Source: Gartner. Despite the turmoil, many businesses remain optimistic heading into 2021. No one knows for sure whether these predictions are correct.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Biznology

DECEMBER 2, 2020

At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Contently

AUGUST 11, 2022

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” What are your most popular articles and have any shifted since the beginning of this downturn?

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

The ROI Guy

DECEMBER 29, 2014

From our Frugalnomics Survival Guide, the articles you voted as the most popular and important in 2014: 5 Tips for Crafting Provocative E-Mails That Work! Stay up to date on the latest articles and collaborate with others in the LinkedIn Value Marketing and Selling Discussion Group.

Gartner 40

Gartner Amazon Linkedin Paid Search Agency 40

The ROI Guy

MARCH 24, 2014

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. The Gartner research is outlined in this blog article by Tiffani Bova at: [link]. The evidence?

Gartner 40

Gartner Buyer Personas Paid Search Agency Demand Generation Agencies 40

chiefmartech

NOVEMBER 1, 2021

” Monika Sinha, Research VP, Gartner. That’s a quote from Monika Sinha, a research VP at Gartner, announcing the 2022 Gartner CIO and Technology Executive Agenda. Gartner explicitly links this to the low-code/no-code movement. all support a fluid and diverse app and ops landscape inside the business.

Enterprise Management 89

Enterprise Management Gartner Marketing Management API 89

The ROI Guy

OCTOBER 26, 2015

Each quarter we do a round up of our most popular and important articles to help you survive Frugalnomics, and based on your votes here are the top five: 1) End Death by PowerPoint and 1,000 White Paper Cuts [link] 2) Death of the B2B Sales Rep – An Interview with SiriusDecisions [link] 3) Frugalnomics in Effect - Gartner predicts 5.5%

Gartner 40

Gartner Paper B2B Sales Spending 40

Martech

MARCH 14, 2023

This article was co-authored by Nicole Greene. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. ChatGPT has been taking over every social media feed and news headline since its debut in late 2022.

Marketing AI 127

Marketing AI Enterprise Management Paid Search Agency Work Management 127

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. It generates transcripts, blog articles, social posts and summaries, incorporating and optimizing relevant keywords and phrases. And businesses are eager to get them.

API 93

API Gartner Paid Search Agency PR 93

Brandpoint

MARCH 9, 2022

was banning the import of Russian oil, I spent my lunch break watching MSNBC clips of people in bunkers after fleeing their homes, I stayed up too late reading article after article on what this all could mean for everyone involved. I woke up to a New York Times alert on my phone announcing that the U.S.

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

Heinz Marketing

FEBRUARY 22, 2018

This week I’m excited to feature Kelly Blum , Senior PR Manager for CEB (now Gartner). Brent Adamson, for never complaining when I hound him incessantly for media interviews and/or byline articles. check out everyone we’ve featured so far… you’re going to recognize these names. For those you don’t, you will!

Work Management 45

Work Management Gartner PR Marketing Management 45

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. Here’s an article where you can learn more about social media budgeting.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

B2B Marketing Directions

JANUARY 31, 2021

In my last post , I discussed some of the findings in Gartner's Marketing Data and Analytics Survey 2020. Gartner's research found that: 54% of senior marketers (CMOs and VPs of marketing) say that marketing analytics has not made the impact on their company that they had expected.

Gartner 98

Gartner Paid Search Agency Touchpoints Analytics 98

B2B Marketing Directions

OCTOBER 30, 2022

of projects A survey of marketing analytics users conducted by Gartner earlier this year produced similar findings. However, Gartner's survey also found that the practices of business decision makers are impacting the use of marketing analytics.

Analytics 52

Analytics Gartner Customer Satisfaction Paid Search Agency 52

Martech

DECEMBER 4, 2023

Regardless, Gartner reports that 63 percent of marketing leaders plan to invest in generative AI in the next 24 months. As I discussed in a previous article , one of the best ways to create sustainable growth for your organization is to have engagement at every stage of the customer journey.

Marketing AI 121

Marketing AI Gartner Planning B2B Marketing 121

Content Standard

APRIL 23, 2024

Others, like Phil Wahba, in this Fortune article , predict that automation will render CMOs obsolete. In fact, two-thirds of martech leaders say their tech stack takes time away from their key responsibilities, according to Gartner. Ironically, I’ve found the opposite to be true.

CMO 85

CMO Enterprise Management Planning Work Management 85

Biznology

JUNE 4, 2018

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. Like this post? Sign up for our emails here.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Vision Edge Marketing

JANUARY 25, 2022

There are hundreds if not thousands of articles on how to improve SEO and your search engine ranking. A Harvard Business Review article reported that the number of people involved in B2B solution purchases climbed from an average of 5.4 people to 6.8.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Vision Edge Marketing

OCTOBER 10, 2023

In this article, we will explore three reasons to perform process mapping and how it positively impacts business performance, 6 ways process maps help your business and seven steps for effective process mapping. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . A Forbes article earlier this year said that per McKinsey, BCG, KPMG and Bain & Co., Wait, What?

Work Management 111

Work Management Marketing Management Marketing Budget Budget Programs 111

Tony Zambito

MAY 26, 2021

Respected analyst firms such as Forrester and Gartner have used the phrase frequently. In a recent article, I offered insight into how ABM may struggle when the mindset is oriented towards what is good for marketing versus what is good for the buyer. Sometimes it is used to describe the meaning of buyer enablement. A purchase.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Gartner estimates that organizations struggle to capture up to 90% of their customer data due to silos and poor data management. Gartner , 2023) Data silos are the enemy of success. What are they interested in?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Tiecas

FEBRUARY 14, 2024

Here is their article, Supercharging Search with generative AI. I read an informative article published by Gartner that discusses the opportunities and challenges ahead. Google has released its new generative AI capabilities in search. How Does AI Impact Industrial Content Creation and Distribution?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

chiefmartech

NOVEMBER 26, 2021

A few months ago, Gartner published the above chart with their latest estimates on cloud spending worldwide for 2021 and 2022. This dovetails with Gartner’s view of The Composable Enterprise , as custom software, commercial applications, and API services blend together. All stacks will eventually be “hybrid stacks.”

Enterprise Management 93

Enterprise Management Work Management Marketing Management Software 93

Biznology

APRIL 1, 2022

In this edition’s featured article, What Motivates Lifelong Learners , John Hagel III, explores what he terms “the right kind of learning;” those who create new knowledge rather than just passing on existing knowledge and skills. ” Gartner Insights: Creating Organizational Culture In a Hybrid World. Water does.”

Gartner 104

Gartner Organic Leads Training Opinions 104

Salesforce Marketing Cloud

MAY 25, 2023

It’s an approach that Gartner predicts 95% of software-as-a-service (SaaS) providers will use by 2025 for new customer acquisition. See how they win Cory Davis contributed writing and research for this article. The product’s benefits, capabilities, and performance do much of the selling and persuading.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Heinz Marketing

FEBRUARY 18, 2020

Here are some stats and articles to back up that claim: 93% of B2B marketers use email to distribute content (Content Marketing Institute). In a recent Gartner survey of more than 2,500 customers, 38% said they would stop doing business with a company due to poor marketing personalization efforts.

Email Marketing 116

Email Marketing Classified Ads CAN-SPAM Gartner 116

Martech

MARCH 14, 2022

With that said, let’s begin the journey to unlock the power of your marketing technology with this advice: Do not purchase another platform, point solution, service, or analyst report until you read this article and share it with the rest of your marketing organization. You’ll thank me later, I promise.

Work Management 128

Work Management Marketing Management Paid Search Agency Planning 128

Webbiquity

JULY 27, 2021

And as the article points out, “It’s not a secret that marketing budgets have always been the first of the enterprise budgets to be cut, and the last to be restored.” The post Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey appeared first on B2B Marketing Blog | Webbiquity.

CMO 203

CMO Gartner Budget Programs Spending 203

Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. In this vein, lots of articles explain what not to do, so I thought I’d share my four DOs for marketers instead: DO take security seriously.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Vision Edge Marketing

MARCH 17, 2020

In their report, Gartner laments that “by 2020, 50% of organizations will lack sufficient AI and data literacy skills to achieve business value.” That’s why we have written this article. This represents US $320-$534 million of the total market value of each business.”

Enterprise Management 220

Enterprise Management Statistics Gartner Correlation 220

Content4Demand

APRIL 7, 2020

Built In put out a great article about new playbooks emerging out of necessity and how these playbooks are creating a new marketing landscape. A recent Forbes article expands on this reliance on digital marketing and includes examples of how companies are trying new things with their digital channels.

B2B Marketing 74

B2B Marketing Planning B2B Paid Search Agency 74

Avitage

AUGUST 8, 2017

The genesis for this is an article by Jake Sorofman at Gartner, “The Content Supply Chain is the Rate Limiter to Digital Marketing Maturity.” ” “Targeting and personalizing experiences requires content—lots of it, in many different forms, for many different audiences, engaging across many different channels.

Content 120

Content Gartner Acquisitions Custom Publishing 120

InsightSquared

MAY 6, 2021

According to Gartner , “Sales organizations want to gain insights into the health of their business and the top drivers of their sales deals, but rely too often on static backward-looking sales KPI reporting capabilities from their sales force automation (SFA) solutions or BI platforms.”.

Webinar Metrics 156

Webinar Metrics Lead Ranking Lead Scoring Forecasting 156

Salesforce Marketing Cloud

JANUARY 10, 2024

Just 45% of sales leaders have high confidence in the accuracy of their forecasting (including their projection of gross and net sales), according to Gartner. Returns: Merchandise sent back to the seller by a buyer for any number of reasons, including defective or incorrect items, excessive goods, or articles shipped late.

Forecasting 64

Forecasting Merchandising Pricing Price 64

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52