SmartBug Media

SEPTEMBER 24, 2021

They can promote and host your e-books, blog posts, webinars, articles, case studies, or white papers on their site for an agreed-upon duration of time (or indefinitely, if you play your cards right). You need friends in higher domain authority places. Consider your aim. Spread the word.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

B2B Marketing Directions

APRIL 23, 2023

Earlier this month, I published an article discussing the importance of the 95:5 rule for B2B marketing. In a 2021 paper published by The B2B Institute , Professor John Dawes with the Ehrenberg-Bass Institute for Marketing Science argued that the 95:5 rule has major implications for B2B marketing.

B2B Marketing 52

B2B Marketing B2B Rules Paid Search Agency 52

Heinz Marketing

MARCH 4, 2022

In this episode, we will examine decision-making research as it is explored in 3 papers: Bounded Rationality: The Adaptive Toolbox (Gigerenzer, 2001). We only scratch the surface of what is in these, so please dig into the articles above! It is the focus of one of the articles. They are all free and available.

Research 52

Research Peer-to-peer Domain Case Studies 52

The Marketing Blender

MAY 17, 2022

According to a new LinkedIn study, 83% of a typical B2B purchasing decision happens before a buyer engages with a provider. Reading reviews, researching topics, skimming online articles, and browsing social media content. . For example, do they like quick tweets or more in-depth white papers? . And this is a huge mistake.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

Convert

SEPTEMBER 4, 2020

Then the court case with Planet49 happened. See the planet49 article. Based upon a study , 56.6% When you run the script on your own domain, it’s very unlikely it will be blocked by major block lists. RECOMMENDED RESOURCE : It does not matter whether the cookies constitute personal data or not.

Analytics 83

Analytics Banners Privacy Allocation 83

Leadspace

AUGUST 1, 2018

While it’s true that the same struggles exist for other marketing channels like email or online ads, in those cases (particularly email) the cost of failure is far lower than sending a piece of quality, physical direct mail to the wrong person, or the wrong address. Related Article: How to Prepare for an Email Nurturing Campaign.

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

seo.co

MARCH 28, 2021

Examples of high-value, actionable content include: How-to articles. Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable? Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable? Research and data.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Marketing Insider Group

JANUARY 28, 2015

In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. Or if you’re currently known for one thing and you want to be known for something totally different, an off-brand domain can really help. You have to weigh the pros and cons as well.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

ClearVoice

AUGUST 31, 2020

Expanding on an article published by Mashable , there are four basic steps your firm should take to begin infusing humanity into your company’s DNA, and ultimately into the marketing campaigns you create: 1. 4 first steps to infuse humanity into your company’s DNA. Technologies you can use for humanized marketing.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

accelerate agency

APRIL 12, 2023

In that case, finding the right channels to communicate on and engage with your narrow target market can bring difficulties of its own. That could be a landing page, detailed case studies, general blog posts, or something else. Host webinars, share templates, and provide informative guides or white papers.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Moz

MARCH 12, 2020

As a search engine optimizer, we know exactly the kinds of things that make content good for Google, but that doesn't mean we have any domain knowledge about whatever it is our customer does. But we know that's not the case. In this case, the three that came up from the PAA for just bike safety were: Is riding a bike safe?

Content 71

Content Custom Publishing Case Studies Google 71

Hinge Marketing

SEPTEMBER 7, 2016

Connect emotionally with them by telling a story (think case stories) and empathizing with their challenges. This could be as simple as “Register Here” (for a free webinar, perhaps) or “Download Now” (for a white paper or research report or case study).The Which leads us to…. traffic) from Google, as well. 300+ words.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

Leadspace

MARCH 28, 2017

Use a tool like Google Calendar to block out time for specific tasks, or even just a good, old-fashioned pen and paper. In recent years, a number of studies have illustrated how being bombarded with digital messaging — including social media — has left us with lower attention spans than goldfish. They’ll understand.

Work Management 59

Work Management Tips Deliverability Wikipedia 59

Kapost

OCTOBER 24, 2016

She is charged with designing and implementing a content strategy that will grow the startup’s user base, and she’s relieved to have this first draft—delivered on time—from Dan, a freelance writer she hired to develop blog posts and white papers. It’s been a long road to this first article. Crafting good assignments.

Work Management 48

Work Management Top of Funnel Marketing Management CMS Development 48

LeadSquared

JANUARY 28, 2015

For instance, if you offer a course in one particular category, like GMAT, and you publish articles around that, like news articles – that will get you some traction because people would be searching for that kind of stuff in the peak time. It would help people learn more about the business or school in this case.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Hubspot

NOVEMBER 28, 2018

While you can access a website using its IP address, most internet users prefer to use domain names or by going through search engines. In this case we’re talking about open source WordPress software , not the WordPress site builder.). Acquiring a Domain Name. Links to resources, talks and research papers. freeCodeCamp.

CMS Development 75

CMS Development Marketing Websites Work Management Industry CMS 75

Online Marketing Institute

MAY 18, 2010

Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name? Sub domain? Different domain name? Third party domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

MARCH 21, 2011

Take a pad of paper and create a list of keywords, as well as two and three and four-word keyword phrases, that you believe are related to your business, products and services. Do a search for all the content, articles, blog mentions, etc. Ask three customers if they’re willing to be the subject of case studies.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Hubspot

JANUARY 7, 2013

And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. You’d be surprised how many people are scared of writing a blog article.).

CMO 28

CMO Hubspot Work Management Marketing Management 28

Vision Edge Marketing

AUGUST 22, 2023

In this article, we will cover the top and bottom-line benefits of better-qualified opportunities, explore the pros and cons of using the MQLs versus Buyer Intent for scoring, highlight the differences, discuss how to create models for each, and answer the question posed by the CGO regarding which approach is best for B2B companies.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

Buzz Marketing for Technology

JUNE 27, 2008

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. werent doctrinaire about paper versus electronic approaches. The KM Business Case: Assessing the situation. Some questions to ask to assess the situation before diving into the business case: Why me? Business Case vs. Business Plan.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Buzz Marketing for Technology

JUNE 27, 2008

There is no need in this case for investments in keeping interventions by the individual but there will be some investment of cognitive effort in the valuation of the potential benefit of access to the information source or channel.

Personalization 100

Personalization Lead Ranking Case Studies Multi-Channel 100

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. Similarly, the more timely the information, the more popular it is.

Social Media 40

Social Media ROI Practices Media 40

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. White papers. Case studies. Write compelling titles and meta descriptions to entice searchers into clicking on your article.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

FEBRUARY 2, 2021

A CoSchedule study found that goal-setting marketers are 376% more likely to succeed than marketers who don’t set goals. Study Your Target Audience. Study Your Competitors. Case studies. White papers. Research articles. Some of the top ranking factors in 2021 are: Domain authority. Interviews.

Paid Content 267

Paid Content Marketing Budget Paid Search Agency Advertising Channels 267

Martech

AUGUST 10, 2023

Find out how to optimize your posting schedule with the following case studies and best practices. We looked at multiple studies and real-world client experiences in various B2B, B2C and ecommerce domains and found the magic number for blog post frequency: 2-4 times a week.

Optimization 96

Optimization Burn Rate Enterprise Management Case Studies 96

LeanData

JULY 1, 2020

You can route based on geography, email domain, lead source, employee count, etc. Studies show that account-based selling leads to higher revenue and shorter sale cycles. What if there’s a strange email domain iteration like @us.hp.com? How do you get that lead to the right rep? to get your lead(s) to the right rep(s).

Sales Qualified Leads 98

Sales Qualified Leads Automation Lead Scoring Lead Ranking 98

ClearVoice

APRIL 21, 2023

In this article, we’ll discuss what a content marketing win looks like, the different ways to communicate them, and the best practices to keep in mind. Each post ends with a call-to-action (CTA) that invites readers to download an accompanying white paper gated behind a lead capture form. What is a content marketing win?

Paid Content 105

Paid Content Work Management Content Marketing Marketing Management 105

ClearVoice

MARCH 19, 2020

Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. 2 white papers (one every 6 months). Note to you: Embrace long-form content.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

SendX

JUNE 4, 2020

Listed in this article are the most recommendable and highly effective remote working tools in 2020. It also optimizes email campaigns based on 30+ parameters including past open behaviour, time-zone, domain name, email client, ISP etc. And it needs to be as legally binding as using pen and paper. So what are you waiting for?

Work Management 195

Work Management Enterprise Management Tools Paid Content 195

ClearVoice

JUNE 21, 2022

In this article, we dive into the nitty-gritty of how to create a high-performing content plan so you have a clear framework to follow or build upon. A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. Interest: Case studies, product comparisons, tutorials, and reviews.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Optinmonster

NOVEMBER 14, 2023

This will include content that’s on your blog, as well as social media content, podcasts, video content, white papers and so on. Add the domains for your main competitors under Show keywords that the following rank for. Add your own domain under But the following target does not rank for. Press Show keywords.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

ClearVoice

JULY 18, 2023

Educate businesses about the latest cloud computing trends: Use white papers and case studies to educate businesses about the latest cloud computing trends in the tech and SaaS industries. Case Study 2: Amazon Web Services (AWS) Amazon Web Services is a leading cloud computing platform.

eCommerce 52

eCommerce Marketing AI Content Marketing Planning 52

Hubspot

OCTOBER 11, 2010

To this question, I would reiterate the advise of one of our wonderful customers, Marcus Sheridan : “ Write down on a sheet of paper every question a prospect/customer has ever asked you.” Go to WebsiteGrader.com and submit your domain name as well as that for one of your competitors.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Only B2B

FEBRUARY 28, 2020

Blog posts and articles Social media posts & influential marketing Infographics and How-to guides White paper, case studies, eBooks, and reports Email newsletter Podcasts Videos. Look at these statistics published in an article by Foundation , Instagram users publish 46,740 posts per minute.

Distribution 118

Distribution Traffic Effectiveness Marketing & Strategy 118

ClearVoice

JUNE 13, 2022

For example, users with informational intent are best served with “how-to” guides and informative articles. This is a very similar concept to domain authority. That includes websites like Medium, LinkedIn articles, and the Buffer Library to name a few. Some examples of rich results are: Article carousels. How-to” guides.

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116