KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Support existing keyword targets by providing cross-links through new blog posts generated.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

DECEMBER 20, 2016

While it’s great to see many of our articles from previous years continue to perform well, we continued to capitalize on experience, research, and analysis to create impactful content marketing assets throughout the year. Well-written articles looking into future trends and opportunities almost always do well.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

While it’s great to see many of our articles from previous years continue to perform well, we continued to capitalize on experience, research, and analysis to create impactful content marketing assets throughout the year. Well-written articles looking into future trends and opportunities almost always do well.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

JANUARY 21, 2016

So what’s the magic formula for how to write blog posts faster? One of the first things I do when I go to write a blog post is make sure I have myself set up to succeed. It may sound elementary, but you need to spend some time on your headline before you even begin to think about the blog post itself. Sadly, there isn’t one.

SEO 120

SEO Spending Conference Paid Search Agency 120

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. Content Marketing Search Engine Marketing Blog B2B Marketing content library content marketing e-newsletters white papers' Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

MARCH 15, 2023

In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs. This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

DECEMBER 27, 2012

21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

APRIL 15, 2014

If so, here’s our pick of 4 content marketing blogs that offer not only valuable industry insight but also a unique style of writing that may teach you a thing or two: Copyblogger. This is my all-time favorite content marketing blog. If so, I’d love to hear from you: Which content marketing blogs are your favorites?

Content Marketing 120

Content Marketing Content Search Engine Marketing Marketing & Strategy 120

KoMarketing Associates

APRIL 5, 2023

Articles/blogs (59%), video (52%), and events (41%) were some of the most effective components of their strategies. Chief Marketer conducted its “2023 B2B Marketing Outlook Survey,” and data indicated that most B2B marketers (62%) believe that content marketing yields leads with the highest ROI.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

NOVEMBER 16, 2021

These were followed by research reports (48%), short articles/posts (48%) and e-books/white papers (47%). This is followed by blogs (94%) and email (77%). Throughout the past year, virtual events/webinars/online courses (58%) have yielded the best results for B2B marketers in terms of content, topping the list of assets.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

KoMarketing Associates

SEPTEMBER 8, 2020

We’ve mentioned this several times in this article, but it’s important enough to deserve a point of its own. Our article, X, will show you everything you need to know to get started. We have a whole other article about how to use video on LinkedIn , but it’s such an important content format now that it deserves its own point here.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

JUNE 5, 2018

Long-form content is essentially the technique of developing articles and blog posts in excess of 1,000 words. There are numerous articles that discuss the benefits of developing long-form content for an SEO content marketing strategy. media assets, content types, video, etc).

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

KoMarketing Associates

MARCH 13, 2018

Research opportunities to get your blog posts submitted or syndicated on third-party sites. The most common examples are social media platforms and blog comments. Publish / repurpose blog posts through places like LinkedIn or Medium. Guest author a post on an industry-related blog or publication. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

DECEMBER 5, 2018

Within the main body content of an individual web page, like a blog post or article perhaps. According to the Moz article referenced above, as many as 200 or even 250 might get crawled by a search engine, but sticking to less than 150 is a best practice. Blog Posts and Articles. A web page sitemap.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

DECEMBER 20, 2018

It is a smart article and it’s certainly worth a read. Being that social media is an ever-evolving space, keeping up on trends in both paid and organic is made easy by articles such as this published in Forbes. This is my favorite article of the year.It It was about language and Google’s understanding of language.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

KoMarketing Associates

DECEMBER 2, 2020

Derek Edmond recently wrote about LinkedIn Live, its benefits, and its requirements in his blog post, B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy. The “content” tab will show you which articles, videos, or other pieces of content are getting the most interest in your industry or among your followers.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

JUNE 7, 2018

For instance, covering the same topic of “greenhouse gas emissions” in three different articles that essentially take the same approach is not going to hold your audience’s interest. If they pick up on the fact that all your articles are going to say the same thing, they aren’t going to come back to read more.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

OCTOBER 29, 2015

It was, in fact, while watching doctors charge the defibrillation paddles and bring patients spluttering and coughing back to life that I came up with the idea for this blog post: breathing new life into an existing content marketing strategy. When was the last time you clicked on a blog post with a dull headline and read it in full?

Peer-to-peer 120

Peer-to-peer Content Marketing Content Marketing & Strategy 120

KoMarketing Associates

JULY 27, 2017

Other forms of marketing content such as ebooks/white papers (33 percent), videos (32 percent) and blog posts/articles (21 percent) were near the bottom of the list. About a quarter of respondents (22 percent) claimed they turn to feature-length articles and reports. CXOs and Marketing Content Preferences.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. You will notice that three of our most impactful blog posts focused on the Chinese market. KoMarketing’s Top 10 Posts of 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

DECEMBER 13, 2018

what is…” or “how to…”) are particularly well-suited for top of the funnel content, like blog posts or FAQ page entries. It’s a whole lot easier to write an article if you know who you’re speaking to. Break up your content with subheadings that highlight the main points of the article. Create a Keyword-Focused Headline.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

FEBRUARY 19, 2015

They don’t have the time to sift through your blog to get the main points. I make it a point to read at least one article per day in each of the industries I write about, which helps me draw parallels when I have clients who work in the same or similar industries and generally better understand my clients.

Ideal Customer Profiles 120

Ideal Customer Profiles Buyer Personas B2B Marketing Planning 120

KoMarketing Associates

JANUARY 29, 2019

When it comes to the types of content that are most effective in the “early stage,” most B2B marketers (73 percent) cited blog posts/articles, followed by podcasts (57 percent) and ebooks (56 percent).

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

KoMarketing Associates

JULY 9, 2015

It’s easy to send one or two people, have them write a blog post about the show, and then forget all about it. We did this and it not only resulted in new tools being shared, it resulted in a great blog post ! Blogging: Best Practices & Promotion Tactics. But blogging doesn’t necessarily come easy to everyone.

Training 120

Training SEO PPC Conference 120

KoMarketing Associates

FEBRUARY 23, 2016

A recent KoMarketing news article really got me thinking about this. Relevant fields may include the company name, domain, blog URL, Twitter handle, engagement level with your company (low, medium, high), and any other notes. What publications are they sharing articles from or engaging with? Social Media Advertising.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

AUGUST 25, 2016

Some strategies for link acquisition is through brand audits and writing 3 rd party articles. . I concentrate on how many links they currently have, what kind of links they are (news, blogs, resources, paid links, forums), and if they are quality. Obviously natural blog, news, and press mentions are superior to paid links and forums.

Analysis 120

Analysis Peer-to-peer B2B Domain 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. This article really hit home – not everyone can be a social media pro! Looking back at this article, many of their predictions including Google Authorship, structured data and Google+ are spot on.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. I’ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Don’t get stuck reinventing the wheel with your content marketing!

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

SEPTEMBER 4, 2018

Articles & Bylines. In addition to inbound links that can be requested through sponsorships or speaker bios, search for conference community sections, blog posts, and other online collateral where it might be possible to add links through event profiles or online networking opportunities. Strategic Partnerships.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

JULY 30, 2019

How to” videos or blog posts. Third-party articles (content published in an authoritative industry publication). Launching a site (or a section of a site like a blog) is only the first step in the process. Inform your audience (blog posts, industry news, etc.). Fend Off the Competition.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

JANUARY 30, 2018

That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. For day-to-day changes to the platforms, check out Ginny Marvin , who provides updates via Search Engine Land articles and Barry Schwartz from Rusty Brick, Search Engine Roundtable, and Search Engine Land.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

FEBRUARY 18, 2014

For a great example of how to leverage video content by using transcriptions, I recommend looking at the Whiteboard Friday Videos on the Moz blog (they have some incredible content on there too!). Unlike blog posts, news articles are typically short, unbiased, and more formal pieces which cover industry news and trends.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

MAY 21, 2019

Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about. What is our blog actually doing for us?” Blogs are great for SEO. The problem with blogs is people often forget to ask themselves, “what’s next?”. Optimize for the Next Step.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

JULY 1, 2014

What is Google’s View on Guest Blogging for Links? What Should I Be Aware Of If I’m Considering Guest Blogging? How Can I Guest Blog Without It Appearing As If I Paid for Links? What Is Google’s Thinking About Links From Article Marketing, Widgets, etc? Should I Build Links Using Article Directories?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

MAY 5, 2021

The article 6+ Content Marketing Metrics to Measure Success takes a deep-dive into metrics and how to showcase the value of your content marketing to your organization. Engagement on social media channels is also ranking high on the list of important metrics for 39% of those surveyed. Conclusion and Next Steps.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279