Salesforce Marketing Cloud

DECEMBER 1, 2022

Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. Best of all, I get to share them with you. Tech, sales, and marketing experts speak on our podcast channel about what matters to business leaders. Pizza shows us how businesses can connect with customers.

Best Practices 96

Best Practices Business eCommerce Digital Transformation 96

Marketing Graham

JANUARY 3, 2024

In the competitive landscape of the digital world, small businesses are constantly striving to gain an edge over their rivals. This article will explore why copying a competitor’s website is a terrible idea and why originality should always be prioritised for small business website design. Here are 5 reasons why not.

Small Business Marketing 52

Small Business Marketing Design Marketing Websites Business 52

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Quick Takeaways. SPARK by ADP. The Orange Dot by Headspace. TheWarmUp by ClassPass.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. The best method for your business depends on your use case.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

SmartBrief - Marketing

JUNE 12, 2023

Writing guest pieces offers entrepreneurs and other business leaders several advantages. While these articles tend to be non-promotional in character, they enable authors to display their expertise, thereby building their credibility and authority. In my experience, a professional-yet-conversational tone is usually best.

Tips 52

Tips PR Guidelines Loyalty 52

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. But what exactly is thought leadership content marketing ? Quick Takeaways.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

AUGUST 2, 2021

Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!) Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals.

Planning 359

Planning Work Management Marketing Management Allocation 359

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Salesforce Marketing Cloud

DECEMBER 11, 2023

Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. Discover the latest trends in workflow automation Stay up-to-date The case for business process automation Why automate manual processes, business processes, and even data entries?

Automation 69

Automation Work Management Marketing Management Process 69

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, allow us to indulge.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Marketing Insider Group

JULY 3, 2023

Unsurprisingly, therefore, the search engine behemoth is one of the best places to discover current trending topics. Best of all, the tool is free. One of its best features is the ability to find current trending topics from social media. is a site by HubSpot helping entrepreneurs build successful businesses.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Webbiquity

JULY 19, 2022

Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Guest post by Ron Stefanski. Image credit: Nathan Dumlao on Unsplash.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Millions of companies crowd the B2B universe, vying for the same share of business. Engaged customers spend more money, actively support branding initiatives, and often become your company’s best ambassadors. Let’s get into it!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Biznology

APRIL 10, 2020

Highlights of this week’s missive include an array of articles and TED Talks on navigating through these unprecedented series of events, with timely and thoughtful counsel that is equally applicable to our professional and personal lives. How can I best be of support? “How to be your best self in times of crisis.

Lead Scoring 197

Lead Scoring Lead Ranking Thought Leadership Leads 197

Optinmonster

MARCH 17, 2022

Does creating a small business website seem intimidating or time-consuming? We’re here to help you compare the best website builders to make running your small business easier! Having a small business website is more important than ever. Plus, creating a website makes your business more professional.

Small Business Marketing 107

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 107

Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. you’re done.

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140

TrustRadius Marketing

JULY 27, 2022

For a more in-depth definition of low-code and how it compares with no-code and high-code, see our article here. LCDP/LCAP can oftentimes be referred to as business process management (BPM). This is because many low-code app builders are made to meet business needs. Click here to read “What is low-code development?”

Small Business Marketing 98

Small Business Marketing Pricing Price Enterprise Management 98

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

NOVEMBER 18, 2022

Change in a business is inevitable. Two common types of business evolution today are innovation and rebranding. Businesses need innovation to advance customer experiences. Corporate financial services companies don’t win by providing the best service. How do you go about innovating your business?

Allocation 125

Allocation Best Practices Paid Search Agency Business 125

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Salesforce Marketing Cloud

JULY 10, 2023

Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. Service agents can also use knowledge base articles to solve customer problems and reduce their average handle time. What is a knowledge base article?

Knowledge Base 52

Knowledge Base Work Management FAQ Ideal Customer Profiles 52

Biznology

MAY 22, 2020

I have included, among other things, articles addressing over-identification with our work and how to stay mentally healthy, why continued upskilling, with a special focus on adaptability to facilitate indispensability, is necessary, the danger in overplaying to our strengths and tips for minimizing complexity. ” TED Talks/Podcasts.

Lead Ranking 104

Lead Ranking Communities Work Management Paid Search Agency 104

Contently

JANUARY 17, 2023

And honestly, the kinds of content businesses publish rarely require the rigor expected by publishers of long-form investigative journalism. Each organization will set standards for how much to check and what happens to articles with core or incidental fact issues. Few content teams have someone with such a keen eye for facts.

Practices 151

Practices Generation Best Practices Content 151

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. In this post, let's review some of the best video hosting sites for your business. Or you can insert these videos into your knowledge base articles or FAQ page. The best part? Twenty Three.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

ClearVoice

FEBRUARY 3, 2021

What is an article? An article is a piece of writing that educates, informs and/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience. Articles also can be… Blog posts. A general guide to article length: Short Form (500 words or less).

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

TrustRadius Marketing

APRIL 28, 2022

Small businesses will go far if they have amazing customer communication. One great phone solution for small business owners is voice over internet protocol (VoIP), which is essentially a virtual phone system. VoIP phone systems can often be cheaper than traditional phone landlines and offer important business communication features.

Small Business Marketing 52

Small Business Marketing Enterprise Management Work Management Marketing Management 52

Salesforce Marketing Cloud

JANUARY 8, 2024

Sales contracts are vital to completing any business transaction. It also limits liability for your business, partners and vendors. If your exchange of goods or services is for more than $500, it’s best to get everything in writing to save yourself grief down the road. What should I include in a sales contract?

Process 110

Process Practices Terms and Conditions Work Management 110

US Data Corporation

JUNE 20, 2023

YouTube offers an incredible platform for businesses to connect with their target audience, enhance their brand presence, and drive meaningful engagement. By implementing the strategies, hacks, and best practices discussed in this article, you can unlock the power of YouTube for your business.

Youtube 52

Youtube Practices Best Practices Marketing & Strategy 52

Optinmonster

DECEMBER 8, 2023

Are you looking for the best coming soon plugin for your WordPress site? In this article, you’ll learn about the 12 best coming soon plugins for WordPress. Slim Maintence Mode Best WordPress Coming Soon Plugins Here are our picks for the best WordPress maintenance mode and coming soon plugins for 2023!

Best Practices 103

Best Practices Landing Pages Template Work Management 103

Outbound Engine

APRIL 28, 2020

There’s more to sourcing content than just randomly posting links or retweeting articles. Here are our four tips to help you choose the best content to share on social media. Keep track of popular articles you’ve shared in the past, and check back for updates. The best content to share on social media is relevant and timely.

Social Media 124

Social Media Media Tips Best Practices 124

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Salesforce Marketing Cloud

FEBRUARY 16, 2024

Done the right way, commissions can be a powerful incentive to give your best and go beyond your comfort zone. In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

BenchmarkONE

OCTOBER 22, 2020

Your business cannot thrive unless you have a steady stream of leads coming in. Lead generation will always be a contributing factor to your businesses’ success. So, here’s a roundup of sixteen articles on the topic of lead generation to keep your strategies fresh and those leads coming in. .

Lead Generation 71

Lead Generation Sales Qualified Leads Generation Leads 71

Salesforce Marketing Cloud

AUGUST 24, 2023

Thinking of adding generative AI to your business? It will mean big changes in your organization, your workforce, business processes, skill requirements, and the tools you use. If you’re not already thinking about how generative AI will impact your business, it’s time to get on board. You’re far from alone.

Generation 98

Generation Marketing Management Business Paid Search Agency 98

BuzzSumo

SEPTEMBER 20, 2019

How can you create the most shared articles on Facebook? Here are the five goals to set for your business this year. Companies that regularly create the most shared articles on Facebook and enjoy the revenues that kind of success can create all have one thing in common: they post regularly. Stay Committed to Regularly Posting.

Facebook 72

Facebook Paid Search Agency Best Practices Verticals 72

ClearVoice

NOVEMBER 4, 2022

What would you do if you had to start all over in your business today? We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134