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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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3 ways B2B marketers can use generative AI

Martech

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Up to 44.5%

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B2B Reads: Set up Google Analytics, SEO Guide to ChatGPT Prompts, Warm Call Fantasies and more.

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Here’s What You Need to Know By Althea Storm In this article, Althea wil explore what a PQL is, the difference between PQLs and SQLs, how to make PQLs work for you, and so much more.

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AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

Marketing Insider Group

In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO. We also recommend using Chat-GPT as a prompt engineer and searching for articles to learn about prompts.

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Are Social Reels Relevant for Brands?

Contently

Use it to your benefit, but be aware of copyright issues—Instagram business accounts don’t have access to Instagram’s full library of popular music. For consumer and B2B brands, social Reels represent a golden opportunity to engage with new followers and keep existing followers excited about your brand.

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Small business website design; originality is best

Marketing Graham

This article will explore why copying a competitor’s website is a terrible idea and why originality should always be prioritised for small business website design. You could face costly legal disputes if your copied website infringes upon copyright or trademark laws. Here are 5 reasons why not.

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The Cooks Source Copyright Outrage: Not the Norm

B2B Memes

Sadly, the only thing that made this story go viral was the editor’s response: “But honestly Monica, the web is considered ‘public domain’ and you should be happy we just didn’t ‘lift’ your whole article and put someone else’s name on it! The Wall Street Journal , he said, only charged him something like $10.

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