The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Biznology

JANUARY 30, 2015

That may be okay for the rep, but it’s not okay for the company. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. Save this article as a PDF. Data entered by our sales people ends up as mush in our database. Like this post?

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

markempa

MAY 28, 2009

A recent study of B-to-B buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! I wrote an full article that outlines the basic steps to help you get started down the path of lead nurturing success , but here’s a quick synopsis: 1.

Lead Nurturing 120

Lead Nurturing Buy B to B Leads 120

InsightSquared

MAY 1, 2019

First, SiriusDecisions was founded on the premise that companies grow faster when sales and marketing are operationally aligned and revenue operations is at the center of what makes alignment work.

B to B 47

B to B Peer-to-peer Webcast Lead Scoring 47

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Paid Search Agency 121

Paid Search Agency Companies Work Management Facebook 121

Biznology

JULY 2, 2018

Find a data company that also offers modeling services. Your lookalikes can be modeled at the contact level and the company level. You can research prospects by all kinds of variables—title, function, skills, groups, industry, company—and reach them with ads, sponsored content or email. Company size. Job title/function.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

OCTOBER 31, 2006

Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders. Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Stevens & Tate

JUNE 20, 2019

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL.

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

MLT Creative

JANUARY 12, 2011

Is Twitter's Sun Setting or Rising for B-to-B Marketers? Strategy director Patrick Maness reviews a business article and shares his thoughts about Twitter's future for B2B marketers. The LinkedIn Company Profile: Is your B2B in the top 1%? A B2B Marketing Idea Takes Flight On Twitter. Women and Chocolate in B2B Marketing.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%).

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

B2B Digital Marketer

SEPTEMBER 29, 2020

However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. She had the opportunity to work on major accounts for a company that leveraged the power of online marketing from it’s very first beginning. We had eco fair, which is a Belgium company as a client.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Paul Gillin

JUNE 17, 2010

This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. The community is open and fully searchable, although only registered members can submit articles and comments. Your feedback is welcome.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Chris is president of New Marketing Labs and a leading authority on all things social media - particularly how to make social media work for large and mid-sized companies.

Social Media 40

Social Media B to B Media Advertising Agencies 40

Buzz Marketing for Technology

NOVEMBER 17, 2011

Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. A: I don’t like to speak ill of other companies so let me concentrate on the good parts of Metavana instead of the ‘bad parts’ of others. What makes what you’re doing different than all of the others?

ROMI 100

ROMI CMO Enterprise Management Work Management 100

markempa

AUGUST 16, 2006

« Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 | Main | Article: Why Most B2B Websites Fail To Convert Sales Leads » E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper If you’re reading this, it’s likely that you are a reader of other blogs. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. New and innovative online marketing tactics help companies build their brand and generate leads online. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

NOVEMBER 18, 2005

For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) Here are a couple of good resources on e-mail marketing that came out this week: If you have a larger audience, this article explains some testing concepts to improve your messages. The key is message relevance and program execution.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Marketing Insider Group

MAY 31, 2012

The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. In this article, I will cover some of my major takeaways and top tweets from the show. And yet, more than half of companies have more than 100 separate social media accounts. Cheesy line?

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Biznology

MAY 28, 2015

As noted by Derek Slayton , CMO of D&B/NetProspex, “even companies with data scientists on staff tend to ignore the nuts and bolts of minding the database itself. Instead, he says “knowledge platform,” to position the tool as something that provides real value, becomes smarter over time, and comprises an important company asset.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

MLT Creative

APRIL 17, 2012

Some of these ideas apply as much to a new product name or business unit branding as they do to a company name. Regardless of what we’re taught, people do judge books by their covers and a companies by their names. Changing your company’s name makes sense if your business has outgrown its original business model.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

Biznology

SEPTEMBER 25, 2015

In March 2014, we had probably 30 people in our company engaged in social media in one form or another. We refined it a bit over time, and you can read the details in an article about our social transformation in the MIT Sloan Management Review. The Brand Flip: Why Customers Now Run Companies and How to Profit From It.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

APRIL 24, 2015

One of the most compelling stories came from Doug Sechrist , vice president of demand marketing at Five9 , a cloud contact-center software company based in San Ramon, CA. Save this article as a PDF. Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. Great approach, isn’t it? Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

MLT Creative

AUGUST 1, 2011

This is the fourth article in a series that began as guest blogs for Savvy B2B. Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. These companies are what I call turtles. Late to get started.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Reuse (and abuse) your whole company.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Ambal's Amusings

JANUARY 7, 2010

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. Jill Konrath's book Selling To Big Companies. Related Articles. Get Customers.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. markwschaefer Mark Schaefer Look for social optimization to augment traditional SEO as companies establish a meaningful, relevant digital footprint. For those that don’t build, look for them to buy.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

MLT Creative

OCTOBER 21, 2011

CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers. Some companies we work with have created customized programs for this purpose.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

The ROI Guy

JULY 23, 2015

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. In a recent blog article, you point to several B2C examples that could perhaps point the way to what lies ahead for B2B sales reps?

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Small companies can use tools like SurveyMonkey , SurveyGizmo or Zoomerang to create quizzes. Again, you can download the Top 10 B-to-B Marketing Fast Fixes slides here.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

WebMarketCentral

JUNE 18, 2008

However, the coverage does have an element of navel-gazing: "Since the year 2000, B-to-B marketing has undergone dramatic changes—in strategy, budget, measurement, philosophy and tactics.the Internet has certainly been a big part of these changes." About 5% of online marketing spending is dedicated to SEO.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

Heinz Marketing

DECEMBER 24, 2018

Every week we are featuring some of the best and brightest minds in sales and marketing, especially in B to B. In marketing, the data is so, so important, but back in 1995, especially in B to B, not something that was thought of a lot. That’s fantastic. You can find all those episodes on salespiplineradio.com.

Marketing AI 87

Marketing AI Top of Funnel B to B Enterprise Management 87

B2B Digital Marketer

OCTOBER 5, 2020

However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. And from 1990 to 98, I was involved in a few technology companies, some really big ones that aren’t really around anymore. And so I kind of grew up in that.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

SEPTEMBER 15, 2020

He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles. There are clients that have a small, uh, lifetime value of a client and a small sales cycle, like an eCommerce B to C company. Joe Apfelbaum ( 00:49 ): Yeah.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Biznology

JULY 25, 2013

A mature company will have stuff all over the place, so look thoroughly. And if you’d like to discuss this and other best practices in B2B marketing, Mike Moran and I are offering a solid training program for companies who want to fine tune their digital marketing program. Here’s a 3-step process for conducting a B2B content audit.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

B2B Digital Marketer

AUGUST 25, 2020

As the former CEO of a $100 million international enterprise, she has been through almost every stage a company can experience from fast growth, rapid decline, to complete transformation. In 2014, she founded two companies, Execuity and Whisky Chicks. Both companies embrace the idea that knowledge and experience breed confidence.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52