Marketing Insider Group

MAY 31, 2012

The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. In this article, I will cover some of my major takeaways and top tweets from the show. And yet, more than half of companies have more than 100 separate social media accounts. Cheesy line? Key question!

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

MLT Creative

APRIL 17, 2012

Some of these ideas apply as much to a new product name or business unit branding as they do to a company name. Regardless of what we’re taught, people do judge books by their covers and a companies by their names. Changing your company’s name makes sense if your business has outgrown its original business model.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

MLT Creative

AUGUST 1, 2011

This is the fourth article in a series that began as guest blogs for Savvy B2B. Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. These companies are what I call turtles. Late to get started.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

MLT Creative

OCTOBER 21, 2011

CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers. Anyone representing a business while interacting with a customer of that business is “customer facing.”

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. markwschaefer Mark Schaefer Look for social optimization to augment traditional SEO as companies establish a meaningful, relevant digital footprint. For those that don’t build, look for them to buy.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

B2B Digital Marketer

AUGUST 25, 2020

As the former CEO of a $100 million international enterprise, she has been through almost every stage a company can experience from fast growth, rapid decline, to complete transformation. In 2014, she founded two companies, Execuity and Whisky Chicks. Both companies embrace the idea that knowledge and experience breed confidence.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Marketing Traction

JUNE 16, 2015

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. Source: Adage article, Google Says Millennial Influence on the Rise in B2B Buying ). B2B marketing needs to be transparent, and the human side of a company’s story needs to come out. Why should you care?

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

Online Marketing Institute

JANUARY 4, 2011

I’m already brainstorming some ideas to help inspire (and reward) my company’s. While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs. Lisa Keller : Great post!

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Digital Marketer

AUGUST 31, 2020

With the world at the current state it’s in, finding leads and standing out in LinkedIn has become vital and a real challenge for B2B companies. Um, so B2B companies, so most people don’t know what B to B means, right? So that’s business to business, right. David Ubeda ( 00:38 ): Yeah, man.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

B2B Marketing Zone Posts

OCTOBER 5, 2010

Your company is managed according. We’ve talked in the past here on B2B Voices about using StockTwits to track and follow what people are saying about your publicly traded clients or company. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. You have a list.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Memes

OCTOBER 21, 2011

Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Fair enough. Now it seems merely quaint.

B to B 100

B to B Media B2B Ethics 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. He’s right.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40