Biznology

APRIL 2, 2015

Real-time marketing gets real. We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. In short, consumer marketers are also learning from B2B.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

JANUARY 30, 2015

Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. Save this article as a PDF.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MAY 28, 2015

While most senior marketers and other executives will pay lip service to the importance of customer information, it’s rare that they understand what is in their databases, and how to maintain and improve it consistently. If you are reading this article, you are already convinced of the importance of data in B2B sales and marketing.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. With responsibility for demand generation, Sechrist is mired in database marketing. Save this article as a PDF. Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80