Contently

JUNE 29, 2021

But they also had a goal of appealing to a younger audience that would become the C-suite of tomorrow. “For Gen Z and millennials, it’s not just a ‘nice to have’ to be aligned with their social impact priorities and beliefs,” Westbrook explained. That is the future of Perspectives.

Storytelling 107

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. ” And listen, I get it.

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140

ClearVoice

JANUARY 25, 2022

” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Ready to learn how to create social media videos your audience will love and share? How to create engaging social media videos. Sounds nice, right?

Social Media 104

Social Media Video Marketing Media Tips 104

Biznology

JULY 17, 2017

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

ClearVoice

FEBRUARY 3, 2021

What is an article? An article is a piece of writing that educates, informs and/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience. Articles also can be… Blog posts. What can articles do for a business? Content ladders.

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

Marketing Insider Group

JANUARY 29, 2024

The goal is to make it not just SEO-friendly, but also compelling and informative for your target audience. “ChatGPT, I need some creative blog post title ideas for articles focusing on leveraging social media for B2B marketing.” Think about your target audience. What would make them click?

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article. Users prefer articles between 1.900 and 2,000 words.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

ClearVoice

JUNE 10, 2020

What can you learn from ~25 million bylined articles? In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” And after they analyzed the engagement rates on 700,000+ articles on a series of factors, one set of their key takeaways centered on article length. The results?

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

Circle Studio

DECEMBER 22, 2019

Read Article. In no particular order, we’ve come up with a list of 15 questions to ask a potential web design and development partner before choosing who will handle your firm’s next website redesign: Read Article. Read Article. Read Article. Read Article. Here are 13 dos and don’ts for your email newsletters.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

BenchmarkONE

OCTOBER 22, 2020

So, here’s a roundup of sixteen articles on the topic of lead generation to keep your strategies fresh and those leads coming in. . Look no further; this article breaks down six tools you’re sure to love. . 5 Guaranteed Ways to Generate Leads with Social Media. Are You Using the Right Content for Lead Generation?

Lead Generation 71

Lead Generation Sales Qualified Leads Generation Leads 71

Hubspot

MAY 28, 2020

This title suggests that they've found evidence of a parallel universe, and that by clicking on the article, you'll find an explanation of their findings. The article ends with the quote, "'We’re left with the most exciting or most boring possibilities,' said Ibrahim Safa, who also worked on the experiment.".

Traffic 92

Traffic Work Management Ethics Youtube 92

Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Start creating journalistic content by getting to know your audience, referring to high-quality sources, and writing for readability. You have to know your audience.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Content Standard

JUNE 25, 2019

Social media is the cornerstone of most branded marketing strategies. But for certain companies and industries that don’t have the luxury of using the full slate of social promotion channels now available, putting to use disruptive marketing trends becomes a means for survival. Harness the Power of Strategic Content Partnerships.

Social Marketing 93

Social Marketing Trends Advertising Agencies Paid Search Agency 93

Sprout Social

AUGUST 26, 2020

It’s one of the fastest growing industries worldwide, with an audience of over 500 million viewers and revenue expected to hit $1.1 But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. What makes social an ideal platform for esports fans is that, like them, social is always on.

Social Marketing 87

Social Marketing Marketing & Strategy Marketing Strategy Bundling 87

Biznology

APRIL 3, 2020

This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . When dealing with uncertainty, leaders need to look at communication from the perspective of your audience and have empathy for them rather than fear of doing the wrong thing.

Thought Leadership 104

Thought Leadership Consulting Work Management Lead Ranking 104

RebelMouse

JUNE 20, 2023

This article was originally posted on the Chartbeat blog. In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention, and does it differ depending on what the story’s about or the time of day that it’s published?

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. This post explores how AI can assist with content creation.

Marketing AI 313

Marketing AI Curation Content SERP 313

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Start by identifying your competitors, their product offerings, and the audience they target.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Biznology

MARCH 20, 2018

” Blogger outreach is more PR than social media. “The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Take your bloggers and social media influencers to lunch.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

NOVEMBER 8, 2022

A genuine connection with your target audience results in boosted visibility for your business. To get there, you must first connect with your target audience through regular delivery of valuable content. Is there key information missing from this article? Your answers will help determine which articles your team can improve.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Oktopost

SEPTEMBER 11, 2018

So you wrote a great article, crafted social posts, and scheduled them across the networks. Two weeks later, you view your social analytics and see no clicks, no likes, no shares – zero social engagement. What went wrong? Think, for a moment, about what makes you engage with a B2B brand’s content.

Analytics 128

Analytics B2B Thought Leadership Content 128

RebelMouse

MARCH 30, 2021

Facebook Instant Articles are a great Facebook feature, but sometimes there can be issues that need to be addressed. Take Live Instant Articles?: The token can be found in your Facebook Instant Articles app. Since this is all about Facebook Instant Articles, one of the key permissions is pages_manage_instant_articles.

Facebook 52

Facebook API Validation Ideal Customer Profiles 52

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? First off, it’s critical to have fleshed out buyer personas so that you understand the audience you’re going to reach. You can’t start planning a content strategy without understanding the audience you’re serving.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. To make video content more effective, it’s crucial to know your audience, set clear objectives, focus on quality, optimize for SEO, encourage engagement, and analyze performance. Want to show off a new product?

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Webbiquity

MARCH 26, 2024

SEO articles that say you need 1,500 to 3,000 words on a page to rank. There’s also chat, Slack, text messages, and social media posts—which often include links that point us to more content. It’s about putting your audience first and respecting their time. Your audience will appreciate that.

Newsletter 172

Newsletter Blogger PR Paper 172

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on May 1st, 2021. Most financial advisors I speak with are either seeing fantastic results from social media—or none at all. million from social media initiatives. million from social media initiatives. But that’s far from the truth.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Jul 15th, 2022. And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. Hashtags are a great addition to your social media strategy and can impact the growth of your online visibility.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. What is B2B content marketing?

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

BuzzSumo

SEPTEMBER 20, 2019

How can you create the most shared articles on Facebook? It’s going to take some work, but if you understand which goals are most important for Facebook marketing in 2019, you’ll have a much easier time turning the world’s most popular social media platform into your new favorite lead-generation channel.

Facebook 72

Facebook Paid Search Agency Best Practices Verticals 72

Go Beyond SEO

APRIL 23, 2024

In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services. By offering valuable content, you can attract organic traffic, build trust with your audience, and capture leads through lead magnets or newsletter sign-ups.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Sprout Social

JANUARY 24, 2024

You can add hashtags to posts, comments, articles, profiles and even pages on the platform. But it’s also a great way to find and interact with your target audience—people who are interested in your brand, industry, products and services. How to add hashtags to your LinkedIn articles Publishing articles on LinkedIn?

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. Now, content creators can be found across all of the social platforms. This sentiment isn’t limited just to TikTok. and then generate an ad tag.

Barriers 127

Barriers Brand Identity Branding Content 127

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

Social Media 98

Social Media SEO Optimization Media 98

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 99

Keywords Template Analysis Barriers 99

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80