Pam Didner

JANUARY 1, 2021

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason. 7 Event Industry Predictions in 2021. 2020: Looking Back & What Lies Ahead.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Check out these stats and pat yourselves on the back, because your commitment to ethical fashion continues to drive the whole industry to become more sustainable and fair! ??? ? ??Lyst

Trends 104

Trends Ethics Planning Transparency 104

Outreach

APRIL 22, 2021

The process involves various communication channels to build a relationship, improve satisfaction, and proactively nurture your customer base. Utilizing a customer-centric approach gives your company a competitive edge in a world where consumers have tons of product options. What is a Customer Engagement Strategy?

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Paul Gillin

MARCH 10, 2011

For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. If you’re in the hospitality industry, there are nearly 1,000 members in The Hospitality Forum. And they’re busy.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 17, 2012

When it comes to innovation, everyone wants to know what the leaders are doing, and you won’t find many firms with a better innovation track record than Minnesota Mining & Manufacturing (3M). Internet-based tools have been embraced across the company to compensate for the loss of physical proximity.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Webbiquity

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

OCTOBER 9, 2012

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? But at our company, Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months.

Social Media 28

Social Media Communities Work Management Media 28

Convert

MAY 16, 2022

To do this, the product page must: Inspire trust in your brand Provide sufficient information about the product and company Seize attention and guide it towards the CTA button Persuade browsers to pay for the product, and even Motivate them to check out related products. Guessing is not a sound business practice. Let’s begin. Steve Jobs.

Optimization 52

Optimization Product Top of Funnel Best Practices 52

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Is your site ready for this shift in expectations or do you need a website redesign? And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers?

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It doesn’t matter what industry you’re in.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Content Marketing Today

APRIL 25, 2013

For example, your ideal reader may be a c-level executive with 20 or more years of experience who is struggling to understand how to use content marketing and social media in his mid-size manufacturing company. They make a measurable difference in how entrepreneurs and executives start, grow, and manage their businesses.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

Datafusion Solutions

JUNE 27, 2020

B2B list building process for a SaaS company would be entirely different from a drug manufacturing company. An effective B2B list building strategy requires leveraging variegated communication channels. A purchased B2B lead list may give information about a certain company which employs 1000 people. Why, you ask?

Organic Leads 52

Organic Leads Sales Qualified Leads Lead Scoring Lead Ranking 52

Salesforce Marketing Cloud

JANUARY 18, 2024

The number of steps in the sales process may change depending on the type of industry you’re in, what product you’re selling, and who your prospect is, but typically include four key stages: research, prospecting, sales call and close, and relationship-building/upsells. Sound complicated? Don’t worry, we’ll unpack it for you.

Process 59

Process Ad Building Work Management Buyer Personas 59

KoMarketing Associates

OCTOBER 9, 2014

For someone who came from the B2C side of marketing into working with clients who target B2B industries, I often thought initially that B2B marketing wasn’t as creative as B2C. While that is certainly the case for some campaigns, I have realized that it is on a per-company basis, instead of comparing the two styles as a whole. .

B2B Marketing 120

B2B Marketing B2B Work Management Marketing Management 120

ConvertKit

JULY 22, 2020

Jump ahead. Best digital product ideas for ecommerce creators. Best physical product ideas for ecommerce creators. Tips for creating your product. Creating a best selling product in your ecommerce store doesn’t have to feel like rocket science. There's still plenty of room for innovation and putting your unique touch on your products. The best part?

eCommerce 108

eCommerce Product Demand Amazon 108

seo.co

FEBRUARY 3, 2022

Link building is a double-edged sword. . Some backlinks help. And, because authority is measured logarithmically, some backlinks REALLY help. Unfortunately, some backlinks hurt. The worst backlinks can be very detrimental. Not all link building strategies are effective. Let’s dive in. What Is Link Profile Analysis? Moz’s Link Explorer.

Profiling 119

Profiling Analysis SEO Domain 119

Moz

OCTOBER 12, 2020

Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? The state of our industry. What are you doing that's any different from every other SEO firm? SEO is dead.” Far from it.

Paid Search Agency 66

Paid Search Agency Budget Programs Barriers Lead Ranking 66

Hubspot

JANUARY 22, 2018

Intended audience: Are you in the relevant industry, market, or role? Focus: Sales messaging and communication. Sales training programs help salespeople learn and/or improve their selling technique, skills, and processes. The ultimate goal is improving bottom-line results. On-Site Sales Training Programs. Your SalesMBA™ Workshops.

Sales Management 101

Sales Management Budget Programs Training Work Management 101

BuzzSumo

JANUARY 19, 2021

The benefits of tapping into major influencers and communities is obvious: they help spread your content/brand to a wider audience. But unless you’re a smooth, charismatic talker, or have many friends in the journalism industry, finding those influencers and convincing them isn’t easy at all. Try BuzzSumo.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Buzz Marketing for Technology

MAY 14, 2009

Prahalad speaker at the World Innovation Forum. The bad news is there is going to be significantly more regulation in the future but the good news is there is a tremendous access to global talent like we have never seen before. Take a company like Build a Bear workshop which is the inverse of the typical toy maker.

Tagging 100

Tagging Cost Network Marketing Communities 100

Moz

MAY 7, 2019

Posted by MiriamEllis Staff at your agency get asked this question just about every day, and it’s a local SEO forum FAQ, too: “I’m located in ‘x’, but how do I rank beyond that?”. In fact, this query is so popular, it deserves a good and thorough answer. One hypothetical client’s story. Let’s begin: Group I: Hyperlocal rankings.

Work Management 60

Work Management Advertising Agencies Cross-Selling Enterprise Management 60

Hubspot

AUGUST 16, 2015

Toy Industry Hall of Fame. And these are only two of the plethora of awards the company has won over the years. According to Adweek , the key to Lego's success has been the consistency in the brand's look and feel, coupled with the company's ability to adapt just enough to "change with the times and broaden its market.".

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Brand Identity 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

SEPTEMBER 16, 2022

is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. Sound too good to be true? Tech giants such as Google, Facebook and Microsoft are some of the few companies currently making an enormous profit from user data. and web 3.0.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

B2B Marketing Zone Posts

MAY 3, 2010

Power has gradually shifted over the past couple of decades from manufacturers (e.g. The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. Best of B2B Marketing. April 2010. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Do you get up every morning to help your company grow and deliver on your promise to customers?

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Single Grain

APRIL 28, 2020

Figuring out how to reach, connect with and convert potential customers can be overwhelming, so it's always a good idea to look at the brands that have been successful and analyze what they're doing. . This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. 1) Mobile Monkey.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

seo.co

JANUARY 15, 2021

You need good content, that people want to read/watch/listen to, and you need to keep things fresh enough that they keep coming back for more. For example, if you’re a travel company or a hotel, you might include a checklist of commonly forgotten items while traveling. 101 Content Marketing Ideas. Image Source: Buzzfeed ).

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

PureB2B

JUNE 21, 2022

Hear us out: every party you’ve ever been to has had a distinct flavor, punctuated by the types of guests in attendance, choices of entertainment, décor, and such—context clues we use to determine whether the atmosphere of a certain event falls in line with our expectations of a good time. Pick Your Social Platform Party. LinkedIn a.k.a.

B2B 109

B2B Business Youtube B2B Thought Leadership 109

Webbiquity

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Revolutionizing Communication. You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Directive Agency

JULY 26, 2016

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. James Reynolds. Dubai-based entrepreneur.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76

Hubspot

JUNE 4, 2015

To get started with keyword research , use what you know about your business and industry to identify relevant topics. Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content.

ROI 28

ROI Budget Programs Content Mobile Advertising 28