approach 
Martech
APRIL 18, 2024
This approach not only delivers improved performance but also further reduces the environmental impact of advertisements. HSBC Bank adopted a net-zero approach not only internally but by measuring the emissions of its investments as well. The post Adtech’s approaches to greener marketing appeared first on MarTech.
Act-On
OCTOBER 11, 2023
We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy. Make sure your b2b marketing department structure keeps in mind the resources you have and your team’s approach.
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Martech
MARCH 26, 2024
The omnichannel approach offers customers a seamless and integrated experience across all channels and touchpoints. Combining optichannel approaches with an omnichannel strategy can certainly enhance the efficiency and effectiveness of a company’s overall marketing efforts. What is omnichannel?
KoMarketing Associates
NOVEMBER 22, 2022
As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
This exclusive webinar with industry authorities Akeel Jabber and Bruce McMeekin will explore the dynamic duo of direct mail marketing and digital marketing, and teach you how to get started with blending these approaches into an effective and impactful marketing strategy!
Convince & Convert
MARCH 28, 2024
The post Driving Growth with Voice of Customer Data: A Step-by-Step Approach appeared first on Convince & Convert. And by letting your customers’ voices be your guide, you can create products, experiences, and messages that resonate.
Martech
MARCH 12, 2024
Expanding B2B approach. The post How Canva is approaching B2B customers with AI-powered tools appeared first on MarTech. Magic Studio tools are available for enterprises, small businesses, individual creators and educators. The company offers three main pricing plans — Canva Free, Canva Pro and Canva for Teams. ” Get MarTech!
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
Customer-centric approaches are meant to help us put buyers first. How a buyer-driven approach helps scale personalization and build momentum. But do they? According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. What it takes to create winning buyer-driven experiences.
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As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality.
Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”
It’s a fatally flawed approach that leads to lackluster results. We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. We rely on titles, company size and industry to define personas – but there is so much more!
Speaker: Mat Zucker, Partner, Prophet
But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Want to get started with ABM, but not sure where to begin?
Advertiser: ZoomInfo
Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts. The bottom line is that, in B2B sales, speed is useless without control. What's covered: Targeted prospecting. Efficient outreach strategy. Solution-centric mentality.
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With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI.
Speaker: Steve Robinson, Founder and CEO of Brilliant Metrics
How different ABM approaches require different measurement strategies. Join Steve Robinson as he breaks down the 4 key metrics he has found work best for determining success behind ABM programs as well as the diagnostic indicators you can use to optimize your programs in near real-time.
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